Glasses brand “Zoff” releases new website “Eye Performance Inspiration from sunglasses” that proposes “everyday use of sunglasses” together with top creators

Glasses brand “Zoff” releases new website “Eye Performance Inspiration from sunglasses” that proposes “everyday use of sunglasses” with top creators ​
Intermestic Co., Ltd. Press release: April 16, 2025 Glasses brand “Zoff” releases a new website “Eye Performance Inspiration from sunglasses” that proposes “everyday use of
sunglasses” together with top creators Stylist “Remi Takenouchi” chooses sunglasses that give you a sense of the times and their scenery https://www.zoff.com/news/20250415-5500/
https://prcdn.freetls.fastly.net/release_image/2864/802/2864-802-22ce1e9a51fd51c83295055de1cf1075-2400×960.png ​Ten Yamasaki Glasses brand “Zoff” will launch a new website “Eye Performance Inspiration from sunglasses” on Wednesday, April 16, 2025, which proposes a new appeal of sunglasses. Through collaboration with highly sensitive artists, this site is a web content that expresses a new world view of incorporating sunglasses into daily life, and conveys the possibilities and ways to enjoy sunglasses in a more intuitive manner. •
URL｜https://www.zoff.co.jp/shop/contents/eye_performancec/ This time, the first collaboration, we have appointed top stylist “Remi Takenouchi” who is active in a wide range of fields including magazines, commercials, and artist music videos. She, who also handles styles such as Kenshi Yonezu and Fujii, created the styling and production to bring out the “new charm hidden in Zoff.” Remi Takenouchi comment “For this shoot, I was told that I could create my own world view, and I participated in the selection of sunglasses.My goal was not to think about what would look good on me because I was a model, but to make people feel the new charm hidden in Zoff.To that end, I aimed for a “good taste” that felt both strange and familiar.I chose pink photochromic lenses. I really like Zoff, and it’s great that they come in a wide variety of lens colors, and for people like me who like to change their hair color and wear different colors of clothing, they can buy them at a reasonable price.I’d be happy if you could discover and experience the new appeal of Zoff on this site, and decide that you want sunglasses.” The model is Ten Yamazaki from Sakurazaka46, who is active in various fields such as fashion and music. The visuals are carefully focused on styling and scenes, and bring out the new charm hidden in Zoff.
https://prcdn.freetls.fastly.net/release_image/2864/802/2864-802-e952f7dc9fd8a53fc1f13030bc79b74d-1800×2700.jpg Yamazaki Ten Comment “I was able to shoot in a cool space where nature and a mechanical view of the world are fused. Zoff sunglasses were very soft and light to wear, and I was impressed during the shoot. I don’t think I would get tired even if I wore them all day! They come in a variety of shapes and colors, so I wanted to find as many of my favorites as possible!!”
Since opening its first store in Shimokitazawa in 2001, Zoff, an eyewear brand from Tokyo, has introduced the industry’s first SPA model with the aim of “creating a society where glasses are changed every day like a T-shirt.” We have continued to revolutionize the eyewear world by providing high-quality glasses that combine design and
functionality at reasonable prices. Currently, we approach solving various social issues from an eyewear perspective with our brand philosophy of “Eye Performance.” In particular, we focus on the effects that ultraviolet rays that enter through the eyes have on the human body, and we want to change common sense in Japan, where sunglasses culture is still not mature.
This site “Eye Performance Inspiration from sunglasses” works with creators who support Zoff’s “everyday life with sunglasses” to promote free expression through sunglasses. Our goal is for people who have never encountered Zoff eyewear to learn about its appeal and enjoy it. Expensive sunglasses are not the only fashion item. More freedom, fun, and ease. Even at an affordable price, sunglasses with high functionality such as 100% UV protection have the power to update your everyday fashion. Would you like to work with Zoff to make “landscapes with sunglasses” a part of your daily life? Zoff will continue its efforts to enrich people’s lives and sensibilities through eyewear.
■WEB site overview • Site name｜Eye Performance Inspiration from sunglasses • Published | Thursday, April 16, 2025 •
URL｜https://www.zoff.co.jp/shop/contents/eye_performancec/ • YouTube｜ TOP MV https://youtu.be/pZSNwp9rsb4 short1
https://youtu.be/TFBptMpu3Wg short2 https://youtu.be/1c26FmTN5dA short3 https://youtu.be/SQjOzUMPWqc short4
https://youtu.be/jZJ3-AhQkZk short5 https://youtu.be/qZa0pY1VnL0 short6 https://youtu.be/Er1dAjFMv1Q
■Criator ｜Art Director / Stylist Remi Takenouchi He started working in the UK in 2007, and after returning to Japan, he has been involved in a wide range of works, including not only magazines and commercials, but also music videos. He has been highly praised for his edgy yet realistic expressions that give a sense of the times, and has created and styled costumes for Kenshi Yonezu, Kaze Fujii, and Sakurazaka46, as well as creating memorable commercial costumes for companies such as Pocari Sweat (Otsuka Pharmaceutical) and PlayStation (SONY). ｜model Ten Yamasaki Born September 28, 2005, from Osaka Prefecture. A member of Sakurazaka46.
https://prcdn.freetls.fastly.net/release_image/2864/802/2864-802-51d383f8493d9d83a2e7084ed26a402b-1914×2475.jpg He is the center of the single songs “Sogatsu Ameyo” and “What age do you want to go back to?”. From late April, the group will go on a tour of five cities across the country, including Tokyo Dome and Kyocera Dome Osaka for 5 days. She is also an exclusive model for the magazine “ViVi” (Kodansha). My favorite food is pickled plums. My hobbies are photography, drawing, and listening to music. ■LINE UP
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■Credit • Art Director / Stylist Remi Takenouchi • Creative Producer Yusuke Tamura • Photographer Yusuke Wakana • Hair Stylist mikio • Makeup Artist Dash • Flower Artist Genki Tanaka • Cinematographer Kohei Shimazu •
■Models • Ten Yamasaki • Shohei • You Maylan • Kengo ｜Contact us • General customers | Zoff Customer Support Tel. 0120-013-883 (Weekdays 11:00-18:00) • About Zoff Official Online Store | Zoff Online Store Tel. 0120-013-505 (Weekdays 11:00-18:00)