[Adastria Co., Ltd.] A new TV commercial starring GLOBAL WORK brand ambassadors Yuriko Yoshitaka and Hyouka Miyazawa, “Rich Clean Tee is a must-have outfit. Room with a sea view” will begin airing on April 17th!
Adastria Co., Ltd. Press release: April 17, 2025 A new TV commercial starring GLOBAL WORK brand ambassadors Yuriko Yoshitaka and Hyouka Miyazawa, “Rich Clean Tee is a must-have outfit. Room with a sea view” will begin airing on April 17th! The two spend a luxurious holiday wearing T-shirts with an elegant sheen and silky texture. You will be drawn into the natural atmosphere of lovers, which is possible because it is an unusual situation. Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2591/1304-2591-ad0c1c6e2f1a2c45b4234c55c3f129dc-1920×1005.jpg GLOBAL WORK, developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President: Osamu Kimura), whose mission is “Play fashion!” and aims to be a “good community co-creation company,” has welcomed Yuriko Yoshitaka and Hyo Miyazawa as ambassadors since 2024, and has been sending out the brand message of “unmistakable clothes.” The new commercial “Rich Clean Tee is an unmistakable piece of clothing. A room with a sea view” that will begin airing on Thursday, April 17, 2025, depicts ambassadors Yuriko Yoshitaka and Hyouka Miyazawa spending their vacation wearing the new Rich Clean Tee series, a summer staple that can be worn with just the right amount of luster and a relaxed feel for a smooth and elegant look. This TV commercial depicts the couple moving to a room with a spectacular view of the ocean, relaxing and enjoying their extraordinary life. Please pay attention to the expressions and atmosphere that are different from the two that have been shown in the TV commercial series so far. The book that Yuriko Yoshitaka is reading during the TV commercial is a novel that depicts the encounter between two people
(https://www.globalwork.jp/machigainai-fuku/special-novel/). I recommend watching the TV commercial and reading the encounter scene again, as you can enjoy it in a different way. ◾About the Rich Clean Tee series This T-shirt series was developed with the desire to deliver adult T-shirts that are easy to wear and look classy, in response to complaints that “cotton printed T-shirts make your outfit look too casual.” ・Design This printed T-shirt is popular because of its high-quality material with just the right amount of gloss and excellent functionality. There is a rich variety of styles, including trendy photo prints and stylish foil prints, which expands your styling options. This is a new summer standard printed T-shirt that is recommended for adult coordination. ・Recommended styling The appropriate sizing and length make it easy to match with any item. The mercerized material makes it look expensive, so we recommend beautiful and modern styling. [Features] Cool to the touch, antibacterial and odor resistant, hard to get loose, reduces wrinkles after washing ◾About the main promotion “Unmistakable clothes.”
https://prcdn.freetls.fastly.net/release_image/1304/2591/1304-2591-2b157bf9dbda8a81d0303ee8926e22ba-2920×2064.jpg Starting in 2024, the main promotion, which welcomes Yuriko Yoshitaka and Hyouka Miyazawa as ambassadors, will continue to send out the message, “The unmistakable clothes for global work.” By depicting Yuriko Yoshitaka and Hyouji Miyazawa from a variety of perspectives, including their style, mix-and-match, materials, and unmistakable items that go well with any situation, the brand carefully expresses the brand’s commitment to its products. In addition, the campaign site linked to the TV commercial features the expressions and styles of the two that can only be seen there, so please take a look there as well. “Unmistakable clothes.” Campaign site :
https://www.globalwork.jp/machigainai-fuku/ New TV commercial “Rich Clean Tee is the perfect outfit. Room with a sea view” (30 seconds) Story
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https://prcdn.freetls.fastly.net/release_image/1304/2591/1304-2591-549a145e2d90150ca09f0a382cc90fe1-1920×1080.jpg Enjoy a relaxing time in a room with a spectacular view of the ocean. Yuriko says “Hey” while reading a book. Hio was dozing off comfortably when he heard a voice calling him and answered, “What?”
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https://prcdn.freetls.fastly.net/release_image/1304/2591/1304-2591-8fb9996302f194572dc491838eada70d-1920×1080.jpg Yuriko is at a loss for words. The two walk to the window. Yuriko looks at Hio and replies, “It’s nothing.” With its silk-like texture and gloss, the Rich Clean Tee is a must-have item. Making of the new TV commercial “Rich Clean Tee is the perfect outfit. Room with a sea view”
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https://prcdn.freetls.fastly.net/release_image/1304/2591/1304-2591-3fc3c88e726639f59993b6a09fc3082c-1920×1080.png This time, I went to Miyakojima to take photos in search of summer. Beautiful sea, clear blue sky…Although we had some trouble with the weather, we were able to capture some beautiful scenery. It was a cheerful scene surrounded by nature and full of laughter from beginning to end. Interview with Yuriko Yoshitaka and Hikaru Miyazawa after filming the TV commercial
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https://prcdn.freetls.fastly.net/release_image/1304/2591/1304-2591-f72d7bb16fe309cdb31106d2421e7e51-1920×1080.png In the previous TV commercial, they had been filming separately, so they felt a bit lonely, but this time they were filming together, which made them feel relieved. In this TV commercial, the relationship between the two lovers has grown over time, giving a sense of calm. There was also a scene where the two laughed as they remembered the time they met. In addition, they talked about the “rich experience” associated with the product’s appeal and rich luster. Win items worn in the CM! SNS post gift campaign We are running an X (formerly Twitter) and Instagram campaign where you can win items worn by Yuriko Yoshitaka and items worn by Hyo Miyazawa in the new TV commercial! ＜X (old Twitter) Campaign＞ [Application period]April 17, 2025 (Thursday) 12:00 to April 24, 2025 (Thursday) 11:59 [How to apply] 1. Follow @globalwork_twit ＜For those who wish to purchase items worn by Yuriko Yoshitaka＞ 2. Repost campaign posts ＜For those who wish to purchase items worn by Hyou Miyazawa＞ 2. #Rich Clean T and comment 3. Winners will be contacted via DM 【Prize】 We will be giving away items worn by Yuriko Yoshitaka and Hyouka Miyazawa in the CM to 10 people each! Rich clean print T short sleeve/M size/05 color (color worn by Yuriko Yoshitaka) Rich clean T-shirt/print/L size/79 color (color worn by Hyou Miyazawa) *Follower-only project [Application period]April 17, 2025 (Thursday) 12:00 to April 24, 2025 (Thursday) 11:59 [How to apply] 1. Comment #RichCleanT on the campaign post
(@globalwork_official) 2. We will contact you via DM for the winning results *Followers-only campaign/New followers are also eligible. 【Prize】 Items worn by Yuriko Yoshitaka in the commercial will be presented to 10 people! Rich clean print T short sleeve/M size/05 color (color worn by Yuriko Yoshitaka) 【Prize Shipping】 Prizes will be shipped to winners in sequence around the end of April. Shipping of prizes may be delayed. Thank you for your understanding in advance. *Please note that we cannot respond to inquiries regarding the winning results. *Prizes will only be shipped to domestic addresses. *One prize will be given to each winner. About the new TVCM song
Bialystocks, who is supported by many music professionals and celebrities and is attracting attention as a next-generation artist, wrote the song for the TV commercial. The melody is perfect for the rich and adult atmosphere of the product and story, further enhancing the story of the commercial. Lyrics and composition: Bialystocks Lyrics (excerpt): The feeling of happiness starting to move forward For now, just take it slow Of course, if you look for the sea breeze Shower of rain, start to walk, worry I want to leave it to the wind and go slowly Of course, if we talk at the water’s edge Kuchinashi Irozuki Wishes Wishes Patchwork summer day wishes ■CM overview “Rich Clean Tee is a must-have outfit. Room with a sea view” (30 seconds) URL: https://youtu.be/9tpG8eBcAy4 “Rich Clean Tee is a must-have outfit. Room with a sea view” (15 seconds) URL:
https://youtu.be/BU18SfKPnmU “Rich Clean Tee is a must-have outfit. Room with a sea view” Making interview URL:
https://youtu.be/x-VB1AzBMo8 ・TV broadcast start date: Thursday, April 17, 2025 ・Broadcasting area: Nationwide ・Performers: Yuriko Yoshitaka, Hyo Miyazawa ◾Rich Clean Tee Special WEB Content Yuriko Yoshitaka and Hyouka Miyazawa wear this season’s Rich Clean Tee series in content that can only be seen here. Website release date: Scheduled for Thursday, April 17, 2025 Website URL:
https://www.globalwork.jp/women/rich_clean/2025early_summer/ ■Products worn in CM Products worn by Yuriko Yoshitaka
https://prcdn.freetls.fastly.net/release_image/1304/2591/1304-2591-b8061ebb63d6cd4897cf992e87d2114a-600×600.jpg Product Name: Rich Clean Print T Short Sleeve Price: ¥3,490 (tax included) Color: 05 Off-rubber foil print Available sizes: S, M, L (S, XL, XXL sizes available online only) Product name: Easy care setup/wide pants Price: ¥5,490 (tax included) Color: 57 Off Beige Size range: XS, S, M, L Product name: Zigzag chain necklace Price: ¥1,980 (tax included) Color: 01 Gold Size available: one size Product name: Stainless steel chain bracelet Price: ¥1,650 (tax included) Color: 62 Gold Ball Large Size available: one size Product name: Stainless steel nuance bangle Price: ¥1,980 (tax included) Color: 11 Silver Earl Size available: one size Product Name: La Cushion Narrow Strap Sandals Price: ¥4,990 (tax included) Color: 65 gold Size range: M (23-23.5), L (24-24.5) Products worn by Hyo Miyazawa
https://prcdn.freetls.fastly.net/release_image/1304/2591/1304-2591-83e5cb61b0a1135965c62ddfaa89aca4-600×600.jpg Product name: Rich clean T-shirt/print/short sleeve Price: ¥3,990 (tax included) Color: 79 Green * Float Assortment Sizes available: S, M, L, XL (XS, XXL, 3XL sizes available online only) Product Name: Air Cal Easy Pants/Ankle Price: ¥4,490 Color: 12 Ivory Available sizes: XS, S, M, L, XL, XXL (3XL size available online only) Product name: Comfort coat sneakers Price: ¥5,940 Color: 08 Ivory Size range: S (25-25.5), M (26-26.5), L (27-27.5) Bialystocks Profile
https://prcdn.freetls.fastly.net/release_image/1304/2591/1304-2591-e01dcbd70cbeec573551e020c188c64d-3787×2130.jpg The group was formed in 2019 after a live performance screening of the movie Haruneko, directed by vocalist Sora Hokimoto and co-produced by Shinji Aoyama and Takenori Senzu. Selected for Spotify’s “RADAR: Early Noise 2022” and released his first major album “Quicksand” from IRORI Records/PONYCANYON in November of the same year. A folky and warm melody sung by Motosora Hoki’s soulful and relaxed voice and Key Go Kikuchi’s combination of instruments, which are based on jazz but freely cross genres, are described as both universal and cutting-edge. He will release his latest album “Songs for the Cryptids” in October 2024, and is scheduled to perform at his largest venue, Tokyo International Forum Hall A, in April 2025. Ambassador profile Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2591/1304-2591-efa26ea31cb0eedef8578631c9c6c199-554×533.jpg Yuriko Yoshitaka Born in Tokyo in 1988. In 2006, she won the Best Newcomer Award at the 28th Yokohama Film Festival for her first film appearance, “Niko’s Dining Table.” In 2008, he starred in the movie “Snakes and Earrings,” for which he won both the “32nd Japan Academy Award” Newcomer Award and the “51st Blue Ribbon Award” Newcomer Award. In 2014, she played the heroine Hanako Muraoka in the TV drama series “Hanako and Anne” (NHK). His main appearances include dramas such as “Saiai” (TBS), “Kaze yo Arashiyo” (NHK), and “Hoshi On a Falling Night” (TV Asahi). In the movie, “Your eyes are asking questions.” He played the lead role of Mahiro/Murasaki Shikibu in the 2024 taiga drama “Hikaru Kimi e” (NHK).
https://prcdn.freetls.fastly.net/release_image/1304/2591/1304-2591-ca01225c6a8f418dc1ce6bf8521c7021-1707×2560.jpg Ice Miyazawa Debuted as an actor in the second series of the drama “Kounodori” (17). Since then, he has appeared in popular works such as the drama “Fake Affair” (19), the NHK TV drama series “Ale” (20), and the stage play “Pizarro” (22). His first starring role in the film “His” (2020) won numerous film awards. He won the Japan Academy Award for Best New Actor for his role in the movie “Trempe l’oeil” (21). In 2022, he will appear regularly in the NHK TV drama series “Chimudondon”. The 2023 movie “Egoist” won the “Best Supporting Actor Award” at the 16th Asian Film Awards, the Mainichi Film Competition, and the Stone Award at the Nikkan Sports Film Awards. Received the Yujiro Hara Award. He is currently appearing regularly as Tanuma Ichi in the 2025 NHK Taiga drama “Berabou ~ Tsutajuei Hanano Yumebanashi ~”. ■About GLOBAL WORK
https://prcdn.freetls.fastly.net/release_image/1304/2591/1304-2591-001af7206b00556b1de90128be4eae77-1723×1007.jpg GLOBAL WORK is a brand that believes that “connections” with the various things that exist around people enriches life and brings about smiles from the heart.We value comfort and likability, and are a brand that provides “Good Feeling Wear” that makes you want to see the people you want to meet more, and that makes you smile more with your loved ones, at higher quality and reasonable prices. 217 stores in Japan and 21 stores overseas (as of the end of March 2024, including web store). https://www.dot-st.com/globalwork/
https://www.globalwork.jp/ Official:
https://www.instagram.com/globalwork_official/ Kids:
https://www.instagram.com/globalwork_kids_official/ Men:
https://www.instagram.com/globalwork_men_official/ ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2591/1304-2591-7ac2a158cb5733daad009300ede125e2-850×213.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with over 30 group brands, including Global Work, Nicoand, and Lawry’s Farm, operating approximately 1,500 stores in Japan and overseas. Celebrating our 70th anniversary in 2023, we aim to become a “good community co-creation company” that creates new value by creating an open community where people and information can exchange, based on our mission of “Play fashion!” that makes everyone’s life exciting through fashion. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/
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