CUBE Co., Ltd. Luxury golf brand “MARK & LONA” signs advertising appearance contract with Hollywood-based digital human “HARIN”

[CUBE Co., Ltd.] Luxury golf brand “MARK & LONA” signs advertising appearance contract with Hollywood-based digital human “HARIN” ​
CUBE Co., Ltd. Press release: April 17, 2025 Luxury golf brand “MARK & LONA” signs advertising appearance contract with Hollywood-based digital human “HARIN” She will become the first female brand ambassador for “MARK & LONA” and will appear in the new commercial scheduled to be released this spring
https://prcdn.freetls.fastly.net/release_image/24046/149/24046-149-5c5287dc39edd0d24470b8550e930741-1920×860.jpg The golf apparel brand “MARK & LONA” developed by Cube Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Tomoaki Matsumura) has signed an advertising appearance contract with “HARIN” (affiliated with EGO Entertainment), a digital human created by DHX Inc., the world’s most advanced and top digital entertainment company based in Hollywood and active all over the world. LONA” as its first female brand ambassador. “HARIN” will disseminate MARK & LONA’s world view from multiple angles through a new commercial scheduled to be released this spring, graphic advertisements, Internet
advertisements, and social media. With the slogan “Freedom for golf,” MARK & LONA pursues manufacturing that combines innovative ideas, sophisticated designs, high-quality materials, and high functionality that go beyond the boundaries of golf apparel. We will ask her to express her commitment and charm from her unique perspective. “HARIN” is a digital human born in Hollywood, America in 2025. He has a wide range of talents including models, artists, and DJs, and is expected to become a next-generation global icon. And this time, MARK & LONA was the first in the world to make their debut. As the brand’s first female ambassador, she plans to work with HARIN to develop items in new categories and carry out a variety of projects in earnest, including not only golf wear and golf accessories, but also travel items and lifestyle products through collaboration with HARIN. Please pay attention to the new advertising expressions and visual campaign pioneered by MARK & LONA in collaboration with HARIN. “MARK & LONA” new brand ambassador “HARIN” profile
https://prcdn.freetls.fastly.net/release_image/24046/149/24046-149-4f14c4163c194f385ed3c58beba486e9-1760×2467.png Name: HARIN (Harin) Place of birth: USA (Los Angeles/Hollywood) Affiliation: egoENT Inc. HARIN, who was born in Hollywood, USA and has experienced diverse cultures, is an attractive person with global sensibilities and ideas that are outside the box. He is fluent in Japanese, Korean, English, and Chinese, and will utilize his extensive overseas network to play an active role on the world stage. HARIN, who is sensitive to Asian content and trends, plans to expand his base of activities while making use of his diverse cultural sensibilities, and plans to develop various projects together with egoENT. HARIN is sensitive to fashion and trends, and has established her own style with a keen sense of freely mixing luxury and street fashion. He also has an excellent sense for various sports such as golf, horseback riding, surfing, and skateboarding, and with his excellent sense of balance and the energy to always take on new challenges, he plans to demonstrate his presence as a next-generation icon in all aspects of lifestyle. Comments from “HARIN” on becoming a brand ambassador I am truly happy to be able to take a new step together with MARK & LONA. This encounter was a special start for me, and I feel that I was given an important chance to express myself freely. I have always valued “dressing in my own way” regardless of the occasion. I deeply sympathize with MARK & LONA’s philosophy of enjoying sportswear as fashion. There is delicacy in the boldness, and although the design is free, it has a beauty that goes through the core. I feel that this worldview has gone beyond the framework of golf wear, and is now a culture and art. This collaboration is a moment when these values ​​intersect. I look forward to being able to share that charm with as many people as possible through my own perspective. Please look forward to the beginning of this new journey. Stay tuned. – HARIN Official Website ​ Please click here for details and latest information. Click here for details ​ https://img.youtube.com/vi/shorts/sddefault.jpg
https://www.youtube.com/watch?v=shorts Click here to download images and videos: https://x.gd/UGRwW
Introducing items worn by HARIN
https://prcdn.freetls.fastly.net/release_image/24046/149/24046-149-8bc986e9fb469ac293391a8ba3003582-2250×2700.jpg A sheer sleeveless shirt featuring a combination of materials with piping. Regular fit silhouette follows the natural lines of your body. A combination of nylon material with a high blend of polyurethane and transparent material with UV protection. The triangle logo print on the back is also symbolic. This item has an elegant impression that is typical of a mature woman. Product name: C D12-SNPL *Released on April 23rd Color: BLACK/WHITE Price: 34,100 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/24046/149/24046-149-3a82c43f6c06faa5bfbc3b46abe84640-2250×2700.jpg Shorts with a glossy shine. Made of polyester twill material with calendared surface. In addition, the glitter piping on the sides and hem brings out the lustrous material. A trapeze silhouette that spreads beautifully towards the hem. The main feature is the flap pocket with logo print on the front. This item comes in a chic color range, yet adds a touch of glamor to your outfit. Product Name: CD12-PDSP *Released on April 23rd Color: BLACK/WHITE Price: 51,700 yen (tax included) We brought a unique sense of design to the world of golf wear, where conservative styles were the norm, creating a unique “Luxury” style. Marc Androna, who created the concept of “Golf”.At the time of its launch, the company announced a unique collection, and while it had a novel design that could not be considered as golf apparel, it pursued high quality materials and high functionality, and made products without compromise.Also, every season. The unique collaborations that have been developed include world-famous characters, musicians, enthusiast golf gear, and figurines.Even after more than 10 years since the brand was established, it continues to attract attention as a one-of-a-kind company. On the occasion of “YEARS ANNIVERSARY,” we welcomed Takuya Kimura as the brand’s first ambassador, and we continue to communicate further challenges and innovations to the world with the slogan “Freedom in Golf.” ＜List of stores＞ MARK & LONA Aoyama store 1F, Lexington Aoyama Building, 5-11-9 Minami-Aoyama, Minato-ku, Tokyo 107-0062 TEL: 03-6805-1551 MARK & LONA Omotesando Hills store 4-12-10 Omotesando Hills B3F, Jingumae, Shibuya-ku, Tokyo 150-0001 TEL: 03-5771-0967 MARK & LONA GINZA SIX store GINZA SIX 5F, 6-10-1 Ginza, Chuo-ku, Tokyo 104-0064 TEL: 03-6263-8840 MARK & LONA Matsuzakaya Nagoya store Matsuzakaya Nagoya North Building 4F, 3-16-1 Sakae, Naka-ku, Nagoya, Aichi 460-8430 TEL: 052-264-2747 MARK & LONA Hankyu Umeda Store Hankyu Umeda Main Store 8F, 8-7 Kakuda-cho, Kita-ku, Osaka, Osaka 530-8350 TEL: 06-6313-0929 MARK & LONA Daimaru Shinsaibashi store 31st Ward, 6th Floor, Main Building, 1-7-1 Shinsaibashisuji, Chuo-ku, Osaka 542-8501 TEL: 06-6484-7142 MARK & LONA Fukuoka Iwataya store 6F Iwataya Main Building, 2-5-35 Tenjin, Chuo-ku, Fukuoka, Fukuoka 810-8680 TEL: 092-406-5380 MARK & LONA Daimaru Sapporo store Daimaru Sapporo Store 5F, Kita 5-jo Nishi 4-7, Chuo-ku, Sapporo 060-0005 TEL: 011-206-4950 Official online store
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