Aoyama Shoji Responding to record heat! V-collar jacket and tapered pants are now available from “Secondair (R) Project”

[Aoyama Shoji] Responding to record heat! V-collar jacket and tapered pants are now available from “Secondair (R) Project” ​
Aoyama Shoji Press release: April 17, 2025 Responding to record heat! V-collar jacket and tapered pants are now available from “Secondair (R) Project” ~Supports the extended summer with 3 times more water absorption/diffusivity and 2 times faster drying~
https://prcdn.freetls.fastly.net/release_image/115161/267/115161-267-61c11802e17a2230b8abda1462c655b6-3900×2601.jpg Aoyama Shoji Co., Ltd. (Headquarters: Fukuyama City, Hiroshima Prefecture/President: Osamu Aoyama) has added a new V-collar jacket and tapered pants to its popular “Second Dry (R) Double Jacket”, a ladies’ style that dries sweat in seconds, which was popular last year.It will go on sale from April 17th (Thursday) at Aoyama clothing stores nationwide and at the official online store. Last summer (June-August) was the hottest on record, with average temperatures at 80 of the 153 meteorological observatories nationwide reaching the highest ever recorded since statistics began in 1946. Partly due to this record-breaking heat, the women’s-style “Secondry Double Jacket” that dries sweat in seconds, released last year, has received a great response, with some stores selling out. In addition to comments such as “It’s easy to wear even in summer because it doesn’t get sticky with sweat,” many customers also said “I want a jacket with a different design” and “I want pants made of the same fabric to match the jacket.” Therefore, we will add one type of jacket and one type of pants and develop it as a set-up project. *Japan Meteorological Agency (weather from June to August 2024):
https://www.data.jma.go.jp/cpd/longfcst/seasonal/202408/202408s.html This time, in addition to the double jacket that was popular last year, we are planning a V-collar jacket and tapered pants. Like the double-breasted jacket, the V-collar jacket is made without lining, so it can be worn lightly and smoothly, and can also be used as a countermeasure against air conditioning in the office. In addition, the tapered pants have a pin-tuck design where the pleats are sewn to give them a three-dimensional and stylish look, and the back waist part is made of elastic so you can wear them without stress. The material continues to use “FIELDSENSOR (R) Second Dry (R)”, which provides a smooth and refreshing feel without feeling sticky due to sweat or clinging to the skin. The water absorption and diffusion function is more than three times the performance of conventional products (manufacturer’s conventional product), and the drying performance is more than twice as fast, making it a useful feature during the prolonged summer. [Product Overview] Product page: https://tinyurl.com/ymx8ybxr Product: Second dry (R) setup (1. Double jacket 2. V collar jacket 3. Tapered pants) Color pattern: Navy Material: 100% polyester Size: S – LL (all 4 sizes) Sales price: 1. 2. 18,590 yen including tax 3. 11,000 yen including tax Sales stores: All Aoyama Clothes stores, Aoyama Clothes Official Online Store *The information listed is current at the time of release announcement. ■Product features
https://prcdn.freetls.fastly.net/release_image/115161/267/115161-267-54e443eba20e5a0ec46061a7dc01ab12-2692×1526.png More than 3 times more water absorption and diffusion (*compared to the manufacturer’s conventional product)
https://prcdn.freetls.fastly.net/release_image/115161/267/115161-267-0a609da37296cf590c3c3ee908331c19-1251×636.png One-way penetration index: More than twice as fast drying (*compared to the manufacturer’s conventional product)
https://prcdn.freetls.fastly.net/release_image/115161/267/115161-267-20c549ebc4de1cff43daee4a48e2c6f1-3629×2420.jpg
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https://prcdn.freetls.fastly.net/release_image/115161/267/115161-267-29ce2ebd90f90c23597cad87b9f54d12-3900×2601.jpg Water is absorbed and dispersed within seconds. ■Comment from person in charge (Product Part 1 Saya Takai)
https://prcdn.freetls.fastly.net/release_image/115161/267/115161-267-3756ce1b629a7809d9acd77457d86272-255×252.png Last year was a long summer with record-breaking hot days. In such a climate, the “Secondry (R) Project”, which can be worn easily even when sweating, has received a great response, with some stores selling out. We have received many comments from customers such as “I want a jacket with a different design” and “I want pants made of the same material,” so we have added one new jacket and one new pair of pants from the same project. It is predicted that this summer will be hotter than usual, so we hope that you will be able to stay as cool and comfortable as possible by wearing the set-up suits from “Secondui (R) Planning”. ■Verification experiment of “FIELDSENSOR(R) Second Dry(R)” material “FIELDSENSOR(R) Second Dry(R)” is a material manufactured by Toray Industries, Inc. (Headquarters: Chuo-ku, Tokyo) that uses the principle of capillary phenomenon* to quickly absorb, diffuse, and dry sweat. *This is a natural principle in which trees absorb water into their branches and leaves, which causes water to move in one direction from thick capillaries to thin capillaries. In proceeding with the “Second Inn (R) Project”, the buyers themselves actually went to Toray’s Shiga factory and conducted material verification experiments*. *Verification experiment on men’s products The following two tests were conducted while wearing a Second Dry(R) jacket and a regular jacket sold by our company. 1. Comparing temperature changes after exercising and sweating using thermography 2. Degree of stuffiness and stickiness
https://prcdn.freetls.fastly.net/release_image/115161/267/115161-267-7b221cb837e4b07b869d28a650e01850-2269×1722.png Verification results showed that the rise in temperature after exercise was reduced, and the incidence of stuffiness and stickiness was also low. Based on the results of this test, this product is recommended for business people who wear jackets from this season to the summer, when the temperature varies, so that they can stay comfortably.