Kumamoto-based fashion brand “ubusuna” will hold a pop-up store at Daimaru Fukuoka Tenjin store from April 2 3rd (Wednesday)

Fashion brand “ubusuna” from Kumamoto will hold a pop-up store at Daimaru Fukuoka Tenjin store from Wednesday, April 23rd ​ Furusho Main Store Co., Ltd. Press release: April 17, 2025 Kumamoto-based fashion brand “ubusuna” will hold a pop-up store at Daimaru Fukuoka Tenjin store from April 23rd (Wednesday) A week to experience a new elegance woven by indigenous and traditional beauty
https://prcdn.freetls.fastly.net/release_image/148776/7/148776-7-b7c9142cabbb2e7ea65f0f0562a517a0-2048×1269.png The Kumamoto-based fashion brand “ubusuna”, managed by Furusho Honten Co., Ltd. (Headquarters: Kumamoto City, Kumamoto Prefecture, Representative Director: Takatoshi Furusho), will be holding a pop-up store at Daimaru Fukuoka Tenjin store from Wednesday, April 23, 2025 to Tuesday, April 29, 2025. What is ubusuna? New elegance born from indigenous and traditional beauty The word “ubusuna” comes from the ancient word “uzado”, which means “the land of birth” or “the god of that land.” Centered on the essence of local production, “a love for things that are unique to the area,” we incorporate traditional Japanese beauty expressed through indigenous materials and
“wabi-sabi” into modern designs. We aim to create clothes that will be loved and worn for a long time, just like the products of our homeland, which everyone cherishes, and we spend a daunting amount of time creating each piece – this is how ubusuna makes clothes. Clothes that pay close attention to detail are elegant, and their unique elegance makes the wearer stand out. “Japanese clothes” were created because Kumamoto loves indigenous things and has Japan’s top-class traditional techniques. Please experience it for yourself. At this pop-up store, the new “SUSA” line will be introduced. “SUSA” is a casual line with a sense of dignity that inherits the worldview and concept of ubusuna’s masterpiece “IZA,” but is based on the
perspective of “not here and now.” We propose innovative attire that incorporates the aesthetics of learning from the past, such as monogram prints and camouflage inspired by the straight arcs of ancient tombs, and elegant color schemes born from the climate of Aso. We will take on new challenges in textile production and further expand ubusuna’s worldview. Please come and experience the charm of the new line at the venue. ＜ubusuna POPUP in Fukuoka＞ Event period: Wednesday, April 23, 2025 to Tuesday, April 29, 2025 Business hours: 10:00 – 19:00 Venue: Daimaru Fukuoka Tenjin store main building 4th floor Topic stage (1-4-1 Tenjin, Chuo-ku, Fukuoka-shi, Fukuoka 810-8717)
https://prcdn.freetls.fastly.net/release_image/148776/7/148776-7-4b33e888ac0853d3d92582aaa846bfb1-1928×2700.jpg NAME: Collarless jacket PRICE: ¥132,000 (tax included) FABRIC: Outer material 62% wool, 38% silk, separate fabric 100% cotton NAME: Half pants PRICE: ¥66,000 (tax included) FABRIC: Outer material 62% wool, 38% silk, separate fabric 100% cotton NAME: Dolman shirt stripe PRICE: ¥66,000 (tax included) FABRIC: Outer material 100% cotton, separate fabric 100% cotton

https://prcdn.freetls.fastly.net/release_image/148776/7/148776-7-17e6f26dbf66b6a50507782a3b3f56ec-1928×2700.jpg NAME: Dolman shirt stripe PRICE: ¥66,000 (tax included) FABRIC: Outer material: 100% cotton, separate fabric: 100% cotton NAME: sanagi wide hem & tapered denim blue PRICE: ¥99,000 (tax included) FABRIC: Outer material: 100% linen, separate fabric: 100% cotton
https://prcdn.freetls.fastly.net/release_image/148776/7/148776-7-813e31958bc7255d34136a2fd9c71089-1928×2700.jpg NAME: Tsukuyomi Best PRICE: ¥110,000 (tax included) FABRIC: Outer material 100% wool, lining 100% cupro, separate fabric 100% cotton NAME: Dress shirt ootsuti Daichi PRICE: ¥88,000 (tax included) FABRIC: Outer material 100% cotton, separate fabric 100% cotton
https://prcdn.freetls.fastly.net/release_image/148776/7/148776-7-4b106069c52f81a76444bcd85827582e-1928×2700.jpg NAME: Cloak PRICE: ¥275,000 (tax included) FABRIC: Outer material 100% wool, lining 100% silk, separate fabric 100% cotton NAME: Dress shirt ootsuti Daichi PRICE: ¥88,000 (tax included) FABRIC: Outer material 100% cotton, separate fabric 100% cotton
Clothes you can love for a long time With the spread of fast fashion, the idea that “clothing is a consumer good” has spread to Japan, and it has become commonplace to dispose of clothes according to trends and seasons. However, in the past, Japanese people continued to wear each item for a long time out of a spirit of “using what is available as much as possible.” It has been passed down to future generations through sashiko, re-dying, and re-tailoring. We take time and effort to create high-quality, special clothing that you will want to wear forever, and that will remind you of the virtues of the Japanese people. Materials that can only be produced in that area It is no exaggeration to say that “indigenous (endemic)”, which is the essence of “local production”, is indispensable to convey the “uniqueness” of Japan, which is highly regional. Indigenous materials were essential to making Japanese clothes. Therefore, we first used indigenous materials such as straight-arch patterns from the Idera Tumulus, Higo cotton, and indigo dyeing from Kumamoto, our hometown. We will continue to expand our range and incorporate indigenous materials from all over Japan, with a focus on Kumamoto and Kyushu. Fusion of Japanese and Western Japanese clothing has a looseness that hugs the wearer, and a flexibility that can be worn by anyone. The functionality of clothes and the beauty of their silhouettes. The Japanese style, which is based on flatness, and the Western style, which is characterized by a three-dimensional feel, blend together while demonstrating their respective charms, creating a new charm. This is possible because of the sensibilities of designers who know everything about clothing and the outstanding skills of seamstresses. We create “Japanese clothes” that cannot be created anywhere else. The meaning of co-creation with handiwork craftsmen There is a reason why “ubusuna” insists on high-risk, low-volume production. Our desire is to change the reality that the garment factories, craftsmanship, indigenous materials, and clothing-making culture that have supported Japan’s world-class quality are on the verge of extinction due to the aging population and lack of
successors. “ubusuna” is not just a brand to be consumed, but we want to be a force that connects the uniqueness and manufacturing of each region of Japan to the future. We also place importance on making our craftsmen feel hope for the future through these images. ubusuna official shop shop ubusuna｜Kumamoto Address: 2F, UBUSUNA Building, 27-2 Furukawa-cho, Chuo-ku, Kumamoto City (opposite Furuso Main Store) Business hours: 13:00 – 18:00 (Thursday, Friday, Saturday) Contact us: https://ubusuna-fuku.shop/pages/contact ubusuna brand site: https://ubusuna-fuku.jp/ ubusuna EC site:
https://ubusuna-fuku.shop/ Instagram： @ubusuna.ff
https://www.instagram.com/ubusuna.ff LINE： https://lin.ee/SSkb5gW ◼︎ubusuna awards and exhibition history ・pitti uomo 2024 exhibition ・TGC KUMAMOTO 2024/2025 Exhibition ◼︎About Furusho Main Store Co., Ltd. We operate apparel, IT, facility, and communications businesses based on the philosophy of “emotional co-creation.” As a trading company with strong roots in the community, we deliver products and services needed by local people. Established: October 1877
Representative: Takatoshi Furuso Head Office: 13 Furukawa-cho, Chuo-ku, Kumamoto City, Kumamoto Prefecture HP:
https://furushohonten.co.jp/