medicarelabs Co., Ltd. RONRON’s first pop-up in Japan ended with great success

[medicarelabs Co., Ltd.] RONRON’s first pop-up in Japan ends with great success ​ medicarelabs Co., Ltd. Press release: April 17, 2025 RONRON’s first pop-up in Japan ended with great success First overseas pop-up with nugu, record sales of approximately 10 million yen in one week
https://prcdn.freetls.fastly.net/release_image/64828/46/64828-46-576c0a20c6f5b255b37be5d00c5ee0cb-683×511.png Fashion e-commerce “nugu” is collaborating with “Hyundai Department Store” and is developing “THE HYUNDAI GLOBAL with nugu in OSAKA,” a project that introduces popular Korean brands at three locations in Osaka: Shinsaibashi PARCO, Umeda Daimaru (main building/E/S), and Shinsaibashi Daimaru. The first brand, RONRON, held a solo pop-up store on the first floor of Shinsaibashi PARCO for one week from April 4th to 10th, and the event ended with great success, recording sales of approximately 10 million yen.
https://prcdn.freetls.fastly.net/release_image/64828/46/64828-46-1e0ee6ba40322d5c5fbdfdd99465787c-384×517.png Achieve high satisfaction with pop-up limited items and novelty measures In preparation for this Osaka pop-up, RONRON will be releasing a limited number of limited-edition T-shirts that embody the brand’s worldview. In addition, we conducted a novelty promotion where we gave away lace socks, scrunchies, leopard bags, etc. depending on the purchase amount. Long lines formed every day, and the store was so busy that the store was crowded, and we received many comments from visitors expressing their high level of satisfaction. This pop-up, co-created by nugu and THE HYUNDAI, was more than just a sales event; it was a valuable opportunity for the brand to speak directly with customers and realistically communicate their worldview and values. Customers who visited the site were able to experience RONRON’s unique romantic and casual style on the spot, giving them an opportunity to deepen their affinity for the brand.
https://prcdn.freetls.fastly.net/release_image/64828/46/64828-46-feaef804dcdab15d4133de2cb26c3979-616×771.png [What is RONRON] Korean contemporary brand offering romantic casual style RONRON is a contemporary brand from Korea based on romantic casual clothing. It is characterized by delicate details and unique materials, and has gained a lot of support from Gen Z and Millennials in Korea and abroad. This pop-up was an opportunity for the brand to feel the great potential of expanding overseas markets. “THE HYUNDAI GLOBAL with nugu in OSAKA” continues until June 24th Following RONRON, relay-style pop-ups by popular Korean brands will be held at Shinsaibashi PARCO, Umeda Daimaru, and Shinsaibashi Daimaru during the period until June 24th. The location and period of the pop-up store are as follows. [Shinsaibashi PARCO] Location: 1st floor • RAIVE: 4/11 ~ 4/17 First in Japan! • ORR: 4/18 ~ 4/24 • emis: 4/25 ~ 5/8 • MSCF: 5/9 ~ 5/15 • Carlyn: 5/16 ~ 5/26 [Umeda Daimaru] Location: 1st floor E/S, 1st floor main • NO MANUAL: 4/9 ~ 4/15 First in Japan! • orleans store: 4/16 ~ 4/22 First in Japan! • BROWNYARD: 5/14 ~ 5/20 First in Japan! • OHESHIO: 5/21 ~ 5/27 First in Japan! • vunque: 5/28 ~ 6/3 • Verish: 6/4 ~ 6/10 First in Japan! • Ameli: 4/23 ~ 4/29 • Teddy Tales: 4/30 ~ 5/6 First in Japan! • INSILENCE: 5/7 ~ 5/13 • rolarola: 5/28 ~ 6/3 • fennec: 6/4 ~ 6/10 • CITYBREEZE: 6/11 ~ 6/17 • GENERAL IDEA: 6/18 ~ 6/24 [Shinsaibashi Daimaru] Location: 1st floor • STAND OIL: 5/14 ~ 5/20 • The Barnnet: 5/21 ~ 5/27 Through this relay-style pop-up called “THE HYUNDAI GLOBAL with nugu in OSAKA,” nugu aims not only to sell products, but also to carefully convey the sensibilities and worldview of Korean brands, and further expand contact with Japanese consumers.
https://prcdn.freetls.fastly.net/release_image/64828/46/64828-46-89ccc42b586923ee5d63193247165144-1000×1250.jpg Media (coverage) inquiries Person in charge: Yomu Matsumoto
(partnership@nugu.jp)