[Mizuno Milliner Co., Ltd.] Hats made of natural Japanese paper that are washable “Aqua Melange” 11 items now available in bright spring/summer colors
Mizuno Milliner Co., Ltd. Press release: April 18, 2025 “Aqua Melange” hats are made of natural Japanese paper but are washable. 11 items now available in bright spring/summer colors Summer material created in response to customers’ requests to wash their summer hats by hand Mizuno Milliner Co., Ltd.
(Headquarters: Sumida-ku, Tokyo; President and CEO: Keitaro Igarashi) is a hat manufacturer founded in 1920 that upholds tradition while taking on the challenge of modern new technology. All 11 items from the 2025 Spring/Summer 2025 Melange series will be sold at department stores nationwide and our online store from April 2025.
https://prcdn.freetls.fastly.net/release_image/59740/27/59740-27-4b91f732b872be0814e9b851072a0ba3-883×568.jpg ▼Original material “Aqua Melange” developed by our company 『Aqua Melange is a coined word that combines the French words “aqua”, which means “water”, and “melange”, which means “to mix”. This is an original material that our company developed and began selling in 2013.It is a new material for summer that has added the functionality of “washability” to threads made from natural Japanese paper. We started developing this product after hearing from customers who said, “Paper hats are nice and cool, but they can’t be washed,” and we found a material that could withstand hand washing at home while still being comfortable by minimizing the “stinging” and “rough” textures of natural summer materials. “Aqua Melange” is the name of this yarn, so it can be used not only for hats but also for bags, etc. We also sell the material itself and also do OEM (contract
manufacturing). We deliver this product to our customers as a private brand hat called “Aqua Melange,” which is named after the material itself. ▼Five features of “Aqua Melange” 1. Washable A
water-resistance enhancer is added at the raw material processing stage, making it easy to wash by hand at home. 2. Soft touch While taking advantage of the texture of natural materials, we have eliminated the unique rough texture and achieved a smooth and soft touch. Additionally, it is resistant to the “hangnails” that are common with natural materials in the summer, and it remains soft to the touch for a long time. 3. UV cut processing We have also applied UV protection processing, which was not possible with conventional natural materials, and achieved a UV blocking rate of over 90%. 4. Beautiful colors It is a material that takes advantage of the unevenness and natural texture unique to natural materials, while at the same time being able to produce vivid colors, and any color can be expressed using a unique dyeing technique. By utilizing the advanced dyeing technology of domestic factories, we have overcome the weakness of natural materials, which tend to fade easily. It is resistant to discoloration due to friction and water. 5. Reliable quality and various uses “Aqua Melange” is produced in collaboration with domestic factories with extensive experience and reliable technology to create high-quality materials with the desired thread thickness and color. Because it has a soft texture, it is highly versatile, so it can be used for a variety of purposes, such as being used as a thread, knitting, or making into fabric. You can use it as you like, not only as hats, but also as bags and accessories, depending on your ideas. ▼Characteristics of Spring/Summer 2025 items This season’s feature is the introduction of newly dyed colors. Two of them are available in 9 currently popular sherbet colors. Paper material is popular as a material for spring and summer hats, but the current situation is that standard colors such as natural and beige are often used as the main colors. “Aqua Melange” is available in 9 colors with a spring/summer look, so it’s perfect for those who don’t want a hat that looks like everyone else outside or want to wear a bright spring/summer hat. In addition, we will increase the number of combinations of cotton woven fabric and aqua melange, and develop caps and bonnets with new tastes that have never been created before. Aqua Melange new product overview
https://prcdn.freetls.fastly.net/release_image/59740/27/59740-27-7931df093df9956da8fc42ab88f5b000-316×421.jpg Hand-knitted small brim hat A daily-use hat that is foldable, has a UV blocking rate of 90%, and can be washed by hand at home. Available in 9 bright spring/summer colors. ¥14,500 (excluding tax)
https://prcdn.freetls.fastly.net/release_image/59740/27/59740-27-29f4df407de022ecd85243eebac15568-307×416.jpg <New model>Bonnet A new hood of Aqua Melange. The back part is neat, so you can leave your tied hair out. It comes with a string, so you can hang it as an accent to your outfit, and on windy days you can tie it to prevent it from flying away. This hat is foldable, has 90% UV protection, can be washed by hand at home, and looks great. ¥14,500 (excluding tax)
https://prcdn.freetls.fastly.net/release_image/59740/27/59740-27-5480771ad77dc8b2cd1c1d44e922104d-310×424.jpg Cap mixed with cotton fabric The crown part is made of aqua melange braid (ribbon) sewn together and has good breathability. By using the same color scheme as the brim, we have created a design that emphasizes the feel of different materials. This cap can be washed at home and has full UV protection. ¥11,000 (excluding tax) Aqua Melange sales location ■Department store Mitsukoshi Isetan Holdings, Tobu Department Store, Keio Department Store *For other department stores, please contact us by phone. ■Our online store Mizuno Milliner Online Store: https://mizunomilliner.shop/ ■Customer inquiries Mizuno Milliner Co., Ltd. 03-3611-5611 (main) ◆About Mizuno Milliner Co., Ltd. Since its founding in 1920, Mizuno Milliner Co., Ltd. has been working hard to make hats, preserving tradition while actively challenging modern new techniques. Now that hats have become a familiar fashion item, we aim to make hats with care so that many people can enjoy them and use them for a long time. In recent years, as the number of millinery craftsmen has been on the decline, we place importance on fostering human resources who will lead the future and interacting with craftsmen. We support our own craftsmen and young designers in order to provide a better hat-making environment and opportunities for them to flourish. We aim to create an environment where everyone involved with hats can smile, and our joy is to help as many people as possible feel the joy of wearing hats. Company name: Mizuno Milliner Co., Ltd. Representative: Keitaro Igarashi,
Representative Director and President Address: 6-19-3 Yahiro, Sumida-ku, Tokyo Established: February 1, 1948 Capital: 26,000,000 yen Number of employees: 33 full-time employees (as of August 2023) Business details: Hat manufacturing and wholesale, women’s hats and hat-related miscellaneous goods URL: https://www.mizunomilliner.com/

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