Yukata 2025 New colors of the yukata brand “Clarus” born from Kyoto Kimono Town have been released. Sales start from April 18, 2025.

[Yukata 2025] New colors of the yukata brand “Clarus” born from Kyoto Kimono Town have been released. Sales start from April 18, 2025. ​
Hosai Co., Ltd. Press release: April 18, 2025 [Yukata 2025] New colors of the yukata brand “Clarus” born from Kyoto Kimono Town have been released. Sales start from April 18, 2025. A bright, pure and transparent yukata that brings out the charm of the wearer. We have proposed a new version of our very popular collection with a fantastic color scheme inspired by “summer dreams.” Image
URL: https://prcdn.freetls.fastly.net/release_image/27137/146/27137-146-cdc9f96cc56d884770eb9792c8643cc6-960×503.jpg Kyoto Kimonomachi (Kyoto Kimonomachi Ltd., Kyoto City, Kyoto Prefecture, Representative Director: Kazufumi Kubomura), a Japanese mail order shop from Kyoto, has announced new colors for its yukata brand “Clarus”. The company is a shop with a rich track record of cooperating with media costumes. The brand is inspired by the Latin words meaning “pure” and “bright,” and sells a collection with the theme of last year’s popular “summer memories” as a three-piece set of yukata, obi, and geta. There are two types of obi: half-width obi and wrinkled obi. Available for purchase from the online store. Pre-orders will start from noon (12:00) on April 18, 2025. View new yukata LOOK page ​ Media Outfit Partnership ​ About “Clarus” Yukata “Clarus” is a new yukata brand that was born in Kimono Town, Kyoto in the summer of 2024. This brand is inspired by the Latin words meaning “pure” and “bright.” As the name suggests, it is characterized by bright and gorgeous patterns with motifs of the refreshing beauty of flowers and landscapes, as well as colorful and transparent coloring. “Made in Japan” printing and technology Image
URL: https://prcdn.freetls.fastly.net/release_image/27137/146/27137-146-e71fbf79b931abfa1453fa1d3e4abaa1-600×600.jpg Yukata fabric is dyed at one of Japan’s leading dyeing factories that has been in business since 1966. Since its founding, the factory has strived to improve product development and processing technology with a positive attitude and strong commitment to manufacturing “Made in Japan” products. Clurus’ yukata fabric is dyed using a silk screen method, and is characterized by the richness of the colors that bring out the charm of the technique to the fullest, and the expressiveness of the patterns that give a sense of depth and realism Commitment to beautiful design
https://prcdn.freetls.fastly.net/release_image/27137/146/27137-146-9d171e1d3df0f33add80df287ee81b1e-600×600.jpg The yukata design was created in collaboration with a manufacturer that has been in business for 130 years. Our designers carefully draw out each design one by one, embodying the image associated with the subject matter. To make the most of the silkscreen technique, we create beautiful gradations by layering dots. We created a beautiful fabric by consulting with the artisans at the dyeing factory about how to layer the colors and their compatibility. 2025 new product details
https://prcdn.freetls.fastly.net/release_image/27137/146/27137-146-1fe61c483680a43d51c2334d083ad267-1600×1600.jpg Last year, we expressed the very popular “Summer Memories” series in new colors. “Summer memories” are summer features and traditional Japanese scenery that everyone has seen, such as fireworks, summer festivals, the sea, and summer flowers. This series features designs such as the appearance of fresh flowers, the ephemeral yet
unforgettable beauty of fireworks, and the fantastic goldfish. If I were to describe the new color in one word, it would be “summer dream.” A “gradation across hues” is used from one color to another, such as from blue to pink. It is a color scheme that can be described as “dream cute”. I was inspired by the fact that such gradations to different colors are often seen as a recent trend, and that the summer sky and sea actually express these colors. For example, a rainbow after a shower, pink clouds and a purple sky at dusk, and a light blue sea and pale pink sky at dawn. I decided to express “summer memories” using dream-like beautiful colors that appear in various summer scenes. The high quality dyeing technology of “Made in Japan” and the delicate color specifications are used to create vivid colors that do not become muddy even when mixed with other colors. A beautiful dream-colored yukata that will make your summer fun more dramatic or romantic. Design lineup Rainbow-colored hydrangea blue-purple (Rainbow hydrangea Aomurasaki)
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https://prcdn.freetls.fastly.net/release_image/27137/146/27137-146-0182cd97997b51cea2bb7758abdc64e1-1600×1600.jpg White with pale gray-purple and dull pink background. Hydrangea flowers are expressed in white, blue mauve, dark blue purple, and blurred reddish purple. The pale, dull blue-purple color with reddish-purple and pink inserts looks like a rainbow after the rain. Dream Story Fireworks Blue Purple (Yumegatari Hanabi Aomurasaki)
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https://prcdn.freetls.fastly.net/release_image/27137/146/27137-146-b841d943e053143bca73bfdbf41af99d-1600×1600.jpg Flows of pale misty pink and shades of blue-purple. Fireworks expressed with white, dark blue, and blue mauve lines. The design is reminiscent of the dreamy dawn sky after a festival. Fantasy flower and princess goldfish (Genso Kani Himekingyo)
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https://prcdn.freetls.fastly.net/release_image/27137/146/27137-146-915186374db2257f9ce805b89ef24549-1600×1600.jpg A grayish pink blur on a very pale purple-gray background. The leaves are a deep navy blue with pale bluish-purple and dull pink, and the long stems that extend from between them have flowers that turn a soft reddish-purple color, and a blue-mauve shadow. The design evokes the image of a fantastical world, with cute princess-like goldfish floating and swimming. Product details information [Product contents] Single item: 1 piece of yukata Set: 3-piece set of yukata obi geta [Yukata size] Length: Approx. 165cm / Sleeve length: Approx. 49cm / Sleeve: Approx. 68cm / Front width: Approx. 25cm / Back width: Approx. 30cm [Yukata quality] 100% cotton Fabric: China / Dyeing: Japan [Wearing scene/season] Perfect for summer events and outings such as summer festivals, festivals, fireworks displays, and yukata dates. Enjoy the cool evening breeze at home. Sales form *All prices include tax. Yukata single item: 12,100 yen View single
yukata ​ Half-width obi set: 19,030 yen View set of half-width bands ​ Wrinkle Heiko obi set: 13,970 yen View Wrinkly Heko Obi Set ​ In-store event will be held on April 25th The in-store event “Kimono Digging Market” will be held for 3 days starting April 25th. This is your chance to be the first to see the new yukata. We also have a 10% OFF discount available only in-store. Location: HOSAI (Hosai Co., Ltd.) Hosai Building 5th floor Event venue Friday, April 25, 2025 – Sunday, April 27, 2025 10:00-17:00 *Until 16:30 on the last day 353 Shiogama-cho,
Shimogyo-ku, Kyoto 600-8103 ・5 minutes walk from Exit 1 of Kyoto Municipal Subway “Gojo Station” View kimono digging market information ​ Company profile
https://prcdn.freetls.fastly.net/release_image/27137/146/27137-146-7d84258807f3c050cdfc2fddbda8fdb3-500×500.jpg Hosai Co., Ltd. (Kimono mail order shop Kyoto Kimonocho) Hosai Co., Ltd. (Kimono mail order shop Kyoto Kimonocho) Representative: Kazufumi Kubomura Address: 164 Kameya-cho, Takakura-dori Gojo Umaru,
Shimogyo-ku, Kyoto-shi, Kyoto Prefecture Business details: Development of original products such as kimonos and yukata as our own original brand “KIMONOMACHI” URL: Head Office https://www.hosai.jp/ Kimonomachi Shop https://www.kimonomachi.co.jp/ *If you are looking for a product, please purchase from the website Kyoto Kimono Town Official Online Store ​ About overseas shipping ​