Pristine participates in Fashion Revolution Week 2025 and introduces how to cherish clothes for a long time on the website and SNS

Pristine participates in Fashion Revolution Week 2025, introducing how to cherish clothes for a long time on the website and SNS ​
Avanti Co., Ltd. Press release: April 18, 2025 Pristine participates in Fashion Revolution Week 2025 and introduces how to cherish clothes for a long time on the website and SNS
https://prcdn.freetls.fastly.net/release_image/55095/97/55095-97-a935146c855ed0fa77dcaae729d20fe2-1500×671.jpg FASHION REVOLUTION with PRISTINE
https://pristine.jp/blogs/feature/fashion-revolution-week-with-pristine “PRISTINE”, a brand developed by Avanti Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, CEO: Hideko Okumori) that proposes a sustainable lifestyle using organic cotton that is close to daily life, is promoting Pristine’s unique upcycling activity “Re PRI” on SNS and special page in conjunction with “Fashion Revolution Week” (April 22nd to 27th, 2025), an international campaign that considers transparency and sustainability in the fashion industry. We will introduce “Ripuri Project” and suggest ways to participate in Fashion Revolution Week. We will provide an opportunity to pay attention to environmental considerations and the background of manufacturing. Pristine’s suggestion 1. Try fixing it yourself April 26th isMend In Public Day. A day of action against disposable fashion, part of Fashion Revolution Week. Why not try mending your favorite clothes in a park or garden on this day? By making a few changes, your love for it will deepen. If you need pristine fabric, buy it by weight! At Pristine Kyoto store and KITTE Marunouchi store, leftover yarn and leftover fabric are sold by weight. During the period, fabrics will be sold by weight at the Pristine main store. If you need fabric for repairs, please stop by. Pristine’s suggestion 2. Let’s order re-dying, alterations, and darning Since 2012, Pristine has been providing an upcycling service called “Re PRI Project” to breathe new life into items that are no longer used, so that products can be cherished and used for a long time. The first step towards a sustainable lifestyle is to cherish and use good products for a long time, rather than mass consumption. Pristine helps you recycle your cherished items so they last longer in an environmentally friendly way. Circle of Happiness Re PRI Project： https://pristine.jp/pages/re_pristine
https://prcdn.freetls.fastly.net/release_image/55095/97/55095-97-baaef88f28d71700b9449693fe6b3409-1024×316.jpg Re-COLOR｜Re-dyeing using vegetable dyeing PRISTINE products that have stains or have changed color over time can be dyed with vegetable dyes that do not use chemical dyes. At a dyeing factory near the Kyoto Imperial Palace, craftsmen carefully dye each piece one by one. Re-PAIR｜Repair size and length We also accept alterations to a more comfortable size, as well as repairs to damaged fabrics such as holes and moth bites that occur while being worn. Re-MAKE UP｜Creative Darning It’s not just a simple repair, but embroidery artist Ayako Fujiwara embroiders every stain and small hole. You can choose your favorite from Pristine’s unique ecru colored flower motifs. Pristine’s suggestion 3. Know who makes my clothes and how they are made On April 24, 2013, problems in the fashion industry became widely known after the collapse of the Rana Plaza building in Bangladesh. In response to this incident, consumers started asking companies questions through social media, and a movement called #WHOMADEMYCLOTHES (Who made my clothes?/How are my clothes made?) spread around the world. Since our brand debut in 1996, Pristine has valued “manufacturing with a visible face” and has continued to create products that take advantage of Japanese technology and spirit. A special website introduces the story of Pristine’s manufacturing and how its products are made and delivered. We hope you will take a look and learn about the background of our manufacturing. Manufacturing story: https://x.gd/BQ1LR YouTube manufacturing story:
https://www.youtube.com/playlist?list=PL7bXeiPtBiS6Cy5xdUvxyUAh3QeIac__X
https://prcdn.freetls.fastly.net/release_image/55095/97/55095-97-a0320fa7bcd5c9c442ad02b42857d65b-1912×230.jpg https://pristine.jp/ Pristine is Avanti’s own brand that debuted in 1996. Based on the concept of “don’t put too much effort into it or cut corners for a pleasant everyday life,” we develop everything from yarn to products based on our own planning and design, and produce them in Japan. We propose a sustainable and organic lifestyle that is close to your daily life. The materials used are organic cotton, which is good for the environment and the skin, and natural materials that return to the earth. They are made using the traditions and techniques passed down by Japanese craftsmen, making use of the natural colors and textures of healthy materials, and without placing any burden on the earth. In the manufacturing process, we are particular about using ethical methods that take human rights and the environment into consideration, and we have also obtained CARE certification
(third-party ESG certification). Company profile Company name Avanti Co., Ltd. Representative: President and CEO Hideko Okumori Established September 4, 1985 Address: 31 Daikyomachi, Shinjuku-ku, Tokyo 160-0015 Ninomiya Building 4F (Head Office) 1F (Pristine Main Store) Phone number 03-3226-7789 URL https://avantijapan.co.jp/ Business details ・Import and sales of raw organic cotton ・Planning, manufacturing and sales of yarn and fabric ・Planning, manufacturing and sales of organic cotton products ・Recycling (recotton) business ・Domestic cotton business