A fragrance item using domestically grown lychees from Shintomi-cho, Miyazaki Prefecture has been created. “Lo ss fruit” scheduled for disposal becomes a sustainable product

Fragrance items have been created using domestic lychees from Shintomi-cho, Miyazaki Prefecture. “Loss fruit” scheduled for disposal becomes a sustainable product ​
Koyu Foundation Press release: April 18, 2025 A fragrance item using domestically grown lychees from Shintomi-cho, Miyazaki Prefecture has been created. “Loss fruit” scheduled for disposal becomes a sustainable product A limited quantity will be available nationwide from April 11, 2025. Providing new moving experiences and local charm through the perspective of scent
https://prcdn.freetls.fastly.net/release_image/28395/554/28395-554-03e8bfa4c707eafe76c2c09be838c96a-890×593.jpg The Koyu Community Development Promotion Organization (Shintomi Town, Koyu District, Miyazaki Prefecture, hereinafter referred to as the Koyu Foundation) is pleased to announce that a new fragrance item using domestic lychees, a specialty of Shintomi Town, will be created as a collaboration product between the town’s “Mori Ryokuen Co., Ltd.” and FERNANDA JAPAN Co., Ltd. (located in Yokohama City, Kanagawa Prefecture). All 19 types of “Lychee Collection” will be available in limited quantities from April 11, 2025 at directly managed stores, Fernanda’s official online store, and variety shops nationwide. Details can be found below. The “Lychee Collection” makes use of lychees grown in Shintomi-cho, Miyazaki Prefecture. Local specialties turned into sustainable fragrance items
https://prcdn.freetls.fastly.net/release_image/28395/554/28395-554-eb6d693849d37a03dc2e98bab1d03546-1628×814.png “Lychee Collection” is a blend of extract extracted from the lychee fruit grown in Shintomicho. (Image source:
) Domestic lychee from Shintomi Town, only 1% distributed in Japan Since 2017, the Koyu Foundation, which is entrusted to manage the hometown tax donation program in Shintomi Town, Miyazaki Prefecture, has been branding rare domestic lychees together with local producers and delivering the appeal of local resources nationwide through the Shintomi Town hometown tax donation program. “Shintomi Litchi Premium 50”, which is so popular that it is sold out in advance through hometown tax donations every year, is sold at over 1,000 yen each, and is also popular as a gift as a high-quality domestic fruit that is carefully selected from 50g or more, which is one size larger than a golf ball and can only be harvested in small quantities from a single tree. This year, as a specialty product from Shintomi Town, it will be in season for a limited time from May to July.
https://prcdn.freetls.fastly.net/release_image/28395/554/28395-554-ac8a95f2e6930d04b332220c420a5bd3-2000×1369.jpg “Shintomi Lychee Premium 50”, which passes strict screening standards and costs more than 1,000 yen each. Only a small amount can be harvested from one tree Future developments – Delivering moving experiences and local charm through food Toward the realization of a sustainable region, the Koyu Foundation will work with local producers to develop new products that utilize Miyazaki Shintomi Town’s rich food and local resources, and communicate its appeal that will improve the value of the local brand.We will further work to give back to the community through our core business, the Shintomi Town Hometown Tax. In the future, we will continue to develop products using lychees produced in Shintomi Town with partner restaurants inside and outside the prefecture, and communicate the appeal of the region through Shintomi Town’s rich food resources and the stories of its producers. Shintomi Town, Miyazaki Prefecture About 30 minutes north by car from Miyazaki Airport, Shintomi Town, with a population of about 16,200, is a food and agricultural town where greenhouse horticulture is popular and a variety of crops are harvested throughout the year. In February 2021, the home ground of Miyazaki Prefecture’s first J-League club, Tegebajaro Miyazaki, will open, and in April 2023, the Shintomicho Football Center, equipped with two artificial turf pitches, will open. We are also actively working on community development through the use of sports, such as hiring players from the women’s soccer team Via Materasu Miyazaki to join the regional revitalization cooperation team. Koyu Community Development Promotion Organization (abbreviation: Koyu Foundation) As a regional trading company established in April 2017 in Shintomi Town, Miyazaki Prefecture, we aim to create a sustainable region with a model of earning foreign currency through the branding and product development of agricultural products, such as Shintomi Lychee, which costs over 1,000 yen each, and reinvesting it in the town and human resource development. In the operation of Shintomi Town’s hometown tax donation program, which is its core business, it has recorded a cumulative total of more than 10 billion yen in donations over the seven years from 2017 to 2023, which are being used for collaborative projects between Shintomi Town and a variety of companies and for improving the convenience of life. Koyu Foundation Website Examples of media coverage: Nikkei Shimbun / Nikkei MJ / Forbes JAPAN / Business concept / Sotokoto / TURNS / Japan Agricultural Newspaper / National Agricultural Newspaper, etc. Shintomicho hometown tax payment portal site [Furusato Choice] https://www.furusato-tax.jp/city/product/45402 [Rakuten Hometown Tax] https://www.rakuten.ne.jp/gold/f454028-shintomi/ 【Furunavi】
https://bit.ly/3uo6fSh [Satoful]
https://www.satofull.jp/town-shintomi-miyazaki/ [ANA Hometown Tax] https://furusato.ana.co.jp/donation/top/45402/