Popular stylist Junya Hayashida provides coordination instructions using photochromic lenses “Transitions(R) GEN S(TM)”
Nikon Essilor Co., Ltd. Press release: April 21, 2025 “Transitions(R) GEN S(TM)” is a photochromic lens that is attracting attention as a fashion trend. Popular stylist Junya Hayashida provides coordination instructions for the summer season!
https://prcdn.freetls.fastly.net/release_image/24978/36/24978-36-ca00dfa575d3cfc4b7c8db8e1ae917fb-3307×2480.jpg Photochromic lenses are attracting attention as a fashion trend. It is attracting a lot of interest, partly due to the growing awareness of eye disease prevention. In the spring of 2025, Nikon Essilor released Transitions (R) GEN S(TM)️, a new generation photochromic lens that dramatically advances conventional photochromic technology and delivers even more comfortable visibility. The next-generation lens “Transitions (R) GEN S (TM)” is available in eight color variations, including the new color ruby, so you can choose a color that matches any lifestyle. More and more people are wearing photochromic lenses not only for the functional purpose of protecting their eyes, but also for decorative purposes, just like applying makeup or wearing jewelry. So this time, for the coming season when the sun will be stronger, popular stylist Junya Hayashida advises on coordination to match the new color ruby. Enjoy “Transitions (R) GEN S (TM)”, which changes from clear to ruby, with your summer outfits. ■Coordination advice [Ruby] “The ruby color, which has a bright and healthy appeal, is perfect for those who want to highlight their individuality through the color of their lenses. It is perfect for those who want to stand out from others and express their individuality through color.It adds a vibrant accent to even a simple dress, and complements a wide range of coordination from classic to vivid colors. It goes perfectly with navy-toned styles based on dark denim. It also goes well with sporty, men’s-like items such as nylon blouson. If you pair it with a metal frame, you can enjoy a more sophisticated and fashionable atmosphere.” (Stylist Junya Hayashida)
https://prcdn.freetls.fastly.net/release_image/24978/36/24978-36-6b37a8ab27f9c23784158bead5287b48-1280×521.jpg Since we began selling the world’s first plastic photochromic lenses in 1991, Transitions (R) has continued to be supported worldwide as a pioneer of photochromic lenses for many years, and has achieved remarkable growth in Japan as well, gaining support from optical stores and consumers for both its functionality and fashion. You can freely choose from a total of 8 color variations to match your style and coordination.
https://prcdn.freetls.fastly.net/release_image/24978/36/24978-36-2861d05d8b82c142f7e349401dac6375-2595×2700.jpg “Transitions(R) GEN S(TM)” won the “Silmodor 2024”, which is also known as the Academy Awards of the eyewear industry, held in Paris, France. “Silmo d’Or 2024” is the most prestigious award in the eyewear industry, held during “Silmo Paris”, one of Europe’s largest eyeglasses and optical equipment trade fairs. “Transitions(R) GEN S(TM) is a next-generation lens created by combining 120 full-time engineers, 30 years of expertise in dimming, and our own patented technology, which has led to its worldwide reputation. We have R&D in Florida, USA, and a laboratory in Dublin, Ireland, where we make dramatic advances in cutting-edge technology every day, without making any compromises in performance. In particular, Transitions(R) GEN S(TM) uses advanced technology designed to seamlessly interact with the dye and matrix. That’s why we can provide you with the best, dynamic and fantastic wearing experience you’ve ever experienced. [Junya Hayashida Profile] stylist. Born in Yokohama City, Kanagawa Prefecture. After graduating from university, she worked as a stylist assistant before becoming independent in 2008. He handles styling for a variety of genres, including domestic and international fashion magazines, advertisements, commercials, and costumes for artists. It has a luxurious feel and styling that brings out sophistication, which has gained a lot of support.
https://prcdn.freetls.fastly.net/release_image/24978/36/24978-36-c60e1f925008bc2418ce28496a716976-958×1709.jpg
https://prcdn.freetls.fastly.net/release_image/24978/36/24978-36-909e865a0692815473ddd91b23de755d-914×1609.jpg On the “Transitions (R)” official website and official Instagram We are disseminatingmore detailed information and content. ■Official website https://nikon-essilor-transitions.com/ ■Official Instagram https://www.instagram.com/nikonlenswearjp/ ■ “Varilux” official Instagram https://www.instagram.com/variluxjp_lenses Nikon Essilor Co., Ltd. 2-10-8 Ryogoku, Sumida-ku, Tokyo For press inquiries or product loan requests, please contact us below. Nikon Essilor PR Secretariat (Minimal Co., Ltd.) Person in charge: Manabu Takamura 104-0061 7th floor, Kahoku Shimpo Building, 8-6-25 Ginza, Chuo-ku, Tokyo M: 090-9679-3184 E: info@minimal.jp
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