gelato pique/Mitea ORGANIC Collaboration products between the official Osaka/Kansai Expo character “Myaku My aku” and two Mash Group brands will be available at the official store at the 2025 Osaka/Kansai Expo venue!

[gelato pique/Mitea ORGANIC] Collaboration products between the official Osaka/Kansai Expo character “Myaku Myaku” and two Mash Group brands will be available at the official store at the 2025
Osaka/Kansai Expo venue! ​ Image
URL: Mash Holdings Co., Ltd. Press release: April 21, 2025 [gelato pique/Mitea ORGANIC] Collaboration products between the official Osaka/Kansai Expo character “Myaku Myaku” and two Mash Group brands will be available at the official store at the 2025 Osaka/Kansai Expo venue! Gelato Pique will release 17 types of clothing and miscellaneous goods inspired by the myrtle, which is good at finding rainbows, and Mitia Organic will release 4 types of body and skin care items that express the lively and fresh myrtle. Mash Holdings Co., Ltd. (Headquarters: Kojimachi, Chiyoda-ku, Tokyo / President: Hiroyuki Kondo / Including other operating companies, hereinafter referred to as the “Mash Group”), which operates businesses in fashion, beauty, food, design, etc., will be opening the official store East Gate Store at the venue of the 2025 Japan World Expo (hereinafter referred to as “Osaka Kansai Expo”), which will be held from Sunday, April 13, 2025 to Monday, October 13, 2025. Collaboration items between “gelato pique” and “Mitea ORGANIC” and the official character “Myak Myaku” will be on sale at Daimaru Matsuzakaya Department Store during the exhibition period. *Release date varies depending on the item, and will be released sequentially during the exhibition period
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-ab7339b739978bcb04cf12ca1e7e3be0-3900×2274.jpg From gelato pique, a total of 17 limited edition items will be released, from room wear to miscellaneous goods that create a soothing space in your room, such as a pullover with a jacquard pattern of the Myrtle Myrtle, a T-shirt with a cooling sensation function, a body pillow and blanket that are comfortable to the touch, and more.
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-69c50015505d224c705b3120d7ba276d-3900×2274.jpg Mitea ORGANIC has a lineup of body and skin care items that express the lively and fresh appearance of Myrtle myrtle to help you spend the summer comfortably. A collaboration born from the synergy between Mitea ORGANIC, which is particular about “water” and “oil” and aims to create beautiful and healthy skin from cells, and Myak Myak, which is “born when cells and water become one,” will be releasing a cooling body mist, a cooling sheet, and two popular sheet masks with a Myak Myak design that will be released only in the summer. ・gelato pique product lineup ＜Knit series＞ The logo, border, and buttons are inspired by the Myrtle Myrtle, whose special skill is finding rainbows after rain, in the exciting pastel colors typical of Gelato Piquet. It is a design that will soothe you with a bedtime scene of an adorable Myrtle Myrtle. The long pants have appliqués that match the pullover. The unisex shawl cardigan features transparent buttons that look like water droplets, as well as the scalloped sleeves and pockets, which are inspired by the silhouette of a myrtle. [Ladies]
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-27d91d64d92e3471c242d5b384bd5cee-2160×2700.jpg Airy Mocomyaku Myaku pullover ¥9,900 (tax included) Size: Free / Color: Off-white Release date: April 25th (Friday)
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-a5841d75927d094ca6e29e9e616c7911-2160×2700.jpg Airy Moco Myak Myak Long Pants ¥9,900 (tax included) Size: Free / Color: Pastel Release date: April 25th (Friday)
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-8cd9640382d94937a647877bde5a0608-2160×2700.jpg Airy Mocomyakumia Room Shoes ¥5,940 (tax included) Size: Free / Color: Pastel Release date: 4/25 (Friday) [Men]
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-68434963b76b84fe3868db0ef10ff4f0-2160×2700.jpg HOMME Airy Mokomyakumyaku pullover ¥11,000 (tax included) Size: M.L / Color: Blue Release date: 4/25 (Friday)
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-2b580d306c52d41600ecaa27882e10f3-2160×2700.jpg HOMME Airy Mocomyakumyaku Long Pants ¥11,000 (tax included) Size: M.L / Color: Blue Release date: 4/25 (Friday)
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-d5258bc05d3b635643e73f8ae529d345-2160×2700.jpg HOMME Airy Mocomyakumia Room Shoes ¥6,160 (tax included) Size: Free / Color: Blue Release date: 4/25 (Friday) [Unisex]
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-18489c86d0ab2647f88235e5f5bf9d9d-2160×2700.jpg (Front Design) ￥14,300 (Tax included) Size: (S-M), (M-L) / Color: Off-white Release date: 4/25 (Friday)
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-13df7cb4d07fccc6ea1a86527a9e3e4f-2160×2700.jpg (Back design) The adorable Myrtle Myrtle is finished with
pastel-colored art typical of Gelato Pique. It has a cool touch function and is smooth to the touch, making it a great item for the upcoming season. The colors are soft light blue and charcoal gray, which is easy to wear by both women and men. [Ladies]
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-70b029a559a6741ef4214194167f1319-2160×2700.jpg Myak Myak One Point T-shirt ¥6,380 (tax included) Size: Free / Color: Light blue, charcoal gray Release date: April 13th (Sun)
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-a454c24a30366039f6d0177ea033600e-2160×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-568ef6d82e81583120673cfc7d99b50d-2160×2700.jpg Myak Myak One Point Long Pants ¥6,930 (tax included) Size: Free / Color: Light blue, charcoal gray Release date: 4/13 (Sun) Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-bab0e103c8944cc4cb6539cfba27e8a9-2160×2700.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-b97a414fb3646e181430d618ab5b8ed1-2160×2700.jpg Myak Myak One Point One Piece ¥7,920 (tax included) Size: Free / Color: Light blue, charcoal gray Release date: 4/13 (Sun) Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-a1537974a2ab0ffc4d1276779885f0b1-2160×2700.jpg [Men]
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-3b94c31e0f5afa5c12328292dafffac0-2160×2700.jpg HOMME Myak Myak One Point T-shirt ¥6,930 (tax included) Size: M.L / Color: Charcoal Gray Release date: April 13th (Sunday)
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-4004c4a6c5133a88eba5a5d087c2b1e6-2160×2700.jpg HOMME Myak Myak One Point Half Pants ¥6,380 (tax included) Size: M.L / Color: Charcoal Gray Release date: April 13th (Sun) ＜Miscellaneous goods＞
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-8554feed33d4bf18b55bc4a0faf484b3-2160×2700.jpg Airy Mokomyakumyaku Tissue Case ¥7,150 (tax included) Size: Free / Color: Blue Release date: 5/21 (Wed)
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-c9e1752cd2569036fe9b64018aef455c-2160×2700.jpg Airy Mokomiyaku Body Pillow ¥12,980 (tax included) Size: Free / Color: Blue Release date: 5/21 (Wed)
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-7bb6149954cadc806b2dd3998fc4850d-2160×2700.jpg Airy Moco Myak Myak Hair Band ¥3,520 (tax included) Size: Free / Color: Pink Release date: 5/21 (Wed)
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-7eff8fa1402e4de166a9ad568146ec9e-2160×2700.jpg Airy Moko Myaku Myaku Charm ¥3,960 (tax included) Size: Free / Color: Blue Release date: 5/21 (Wed)
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-c16ec7a1c1a79ebb90c9ba30b5c76951-2160×2700.jpg Airy Mokomyakumyaku Blanket ¥8,580 (tax included) Size: Free / Color: Off-white Release date: 5/21 (Wed) ・Mitea ORGANIC product lineup A new type of cooling body mist with a pleasant organic aroma and a cooling sheet that can also be used on the face To help you spend every day comfortably, Mitea ORGANIC has developed cooling items that are not only functional but also have scents and textures that pleasantly satisfy your skin and mind. A refreshing mint lavender scent blended with natural essential oils that instantly gives you an arctic-level cooling sensation with just one swipe of menthol. Carefully selected plant extracts fill dry skin with freshness, while also removing unpleasant odors, sweat, and stickiness. “Aqua Serum Sheet II Myak Myak” 10 sheets 770 yen (tax included) While thoroughly removing sweat, sebum, and other odor-causing dirt, the scent of the brand’s unique natural essential oils, including organic peppermint leaf extract and lavender flower extract, and menthol give you an instant refreshment with just one wipe. A lotion sheet with a pleasant mint lavender scent that leaves your whole body feeling refreshed and clear. “Aqua Body Mist Cool Myak Myak” 30ml 1,650 yen (tax included) A cooling body lotion mist that takes care of stickiness and rough skin with CICA*¹, tea tree*², and Hokudami extract, while keeping the skin fresh and moisturized with aloe vera liquid*³ and rice fermentation extract*⁴, and with vitamin C*⁵, it leads to clear and beautiful skin. The cooling sensation from the menthol blend and the scent of natural essential oils blended with organic lavender oil and organic peppermint oil will instantly refresh you while taking care of stickiness and odors caused by sweat. Mini size, convenient to carry. It can also be used on the scalp.
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-e6065149456c0ebce7c51684f0e1d6ba-2160×2700.jpg From left) Aqua Serum Sheet II Myrtle Myrtle 10 pieces 770 yen (tax included) Aqua Body Mist Cool Myak Myak 30ml 1,650 yen (tax included) Two types of popular sheet masks are now available in Myak Myak design! Two types of the popular “Intensive Mask” now have a Myak Myak design. The lineup includes “Intensive Mask C,” which contains vitamin C*⁵ and niacinamide*⁶, which instantly gives you clear, firm, and fresh skin, and “Intensive Mask Green Repair,” which contains CICA*¹, tea tree*², and Hokudami extract, which quickly treats rough skin and noticeable pores and calms the skin. The watermelon young fruit extract*⁷ in the co-containing formula makes your skin smooth and moisturized, increasing its quick-acting properties. A highly liquid-retaining sheet that can hold 13 times its own weight in moisture, filling every inch of your skin with deep moisture. “Intensive Mask C Myak Myak” 1 piece 23ml 473 yen (tax included) “Intensive Mask Green Repair Myak Myak” 1 piece 23ml 473 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-ec2bcdf612193bce2c414c265f2d9cf1-2160×2700.jpg From left) Intensive Mask C Myrtle Myrtle 1 piece 23ml 473 yen (tax included) Intensive mask Green Repair Myak Myak 1 piece 23ml 473 yen (tax included) ・About sales ■Sales period April 13th (Sunday) – October 13th (Monday), 2025 *Release date varies depending on the item, and will be released sequentially during the exhibition period *As this is a limited item, there is a possibility that it will be sold out due to popular demand ■Sales location 2025 Osaka/Kansai Expo Official Store East Gate Store Daimaru Matsuzakaya Department Store ■Contact information 2025 Osaka/Kansai Expo Official Store (Daimaru Matsuzakaya Department Store) Store Phone Number: 070-1414-2333 ■Business hours 9:00-21:30 (Official store last entry time 21:00) ・About gelato pique
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-100d2f4fa47f28732b92b40f5cfc9c3a-3900×2520.jpg Debuted in fall 2008 from Mash Style Lab Co., Ltd. The concept is “dessert for adults”. We deliver room wear with coloring and design that emphasizes originality, as well as the feel and functionality of textiles. Opened a street store in New York in the fall of 2018. It is a global brand that is loved by many people both in Japan and abroad. ・About Mitea ORGANIC
https://prcdn.freetls.fastly.net/release_image/18505/3260/18505-3260-09f6347dc0ef2c3aab6eb5d881dd0039-2533×2700.jpg Cosme Kitchen is a select shop for natural and organic cosmetics. A full-fledged organic skin care brand produced and created in collaboration with FamilyMart. We are particular about “water” and “oil”, which are important for the skin, and aim to be simple yet able to feel the effects of each product, and all items contain 20 types of plant extracts and oils. The key ingredient is organic beech extract*⁸, which was created by focusing on the power of plants that exist in nature and whose vitality increases with age. In addition, we are a full-fledged skin care brand that includes quasi-drugs, such as the whitening serum lotion containing anti-blemish ingredients*⁹ and the wrinkle serum oil containing anti-wrinkle ingredients. *¹ Centella asiatica leaf extract (moisturizing) *² Tea tree leaf extract (moisturizing) *³ Moisturizing *⁴ Aspergillus/Saccharomyces ⁵ Ascorbyl glucoside (moisturizing) *⁶ Moisturizing *⁷ Moisturizing *⁸ European beech bud extract (moisturizing ingredient) *⁹ Suppressing melanin production and suppressing the formation of age spots and freckles