Prestigious Spanish jeweler JOAQUIN BERAO Announces new work “GAUDI Collection” for the first time in two and a half years

Prestigious Spanish jeweler [JOAQUIN BERAO] Announces new “GAUDI Collection” for the first time in two and a half years ​
Sestante Co., Ltd. Press release: April 21, 2025 Prestigious Spanish jeweler [JOAQUIN BERAO] Announces new work “GAUDI Collection” for the first time in two and a half years A jewelry collection that pays homage to architect Antoni Gaudi, who finds beauty in nature JOAQUIN BERAO, a jewelry brand based in Madrid, Spain, has announced its first new product in two and a half years, the “GAUDI Collection.” Starting Wednesday, May 7th, we will be holding a pre-sale at the POP-UP SHOP on the 1st floor of the main building of Isetan Shinjuku store.
https://prcdn.freetls.fastly.net/release_image/106982/10/106982-10-d6688564a4e0447d8eaffa63b30a5f67-1280×1698.jpg “Nature is my greatest teacher,” says designer Joaquín Berao. For him, the genius architect Antoni Gaudí, also from Spain, was a pioneer in finding beauty in nature, and he has continued to be fascinated by his creations. Over 100 years ago, Gaudi was always ahead of the times by designing architecture and urban spaces while pursuing
sustainability. This perspective has been honed through a thorough commitment to natural forms, and it has been passed down to Joaquin. Joaquín himself has observed the forms of structures that exist in nature and has applied those laws to the small man-made structures he creates, which are jewelry. “All beauty in the universe comes from nature” is Joaquín Berao’s belief as a designer.
https://prcdn.freetls.fastly.net/release_image/106982/10/106982-10-fbdd63bdc3736eab1c5762bb5b9d5e37-1000×1000.jpg Bangle / SLV925 / ¥206,800
https://prcdn.freetls.fastly.net/release_image/106982/10/106982-10-4b4074b29e9564a5dcaebb781385fd6f-1000×1000.jpg Bangle / SLV925 / ¥173,800
https://prcdn.freetls.fastly.net/release_image/106982/10/106982-10-5073bde3fe131849b7ab9d71ac4f1ccb-3900×3900.jpg Bangle / SLV925 / 214,500
https://prcdn.freetls.fastly.net/release_image/106982/10/106982-10-dc0ba2762e92d7b3cae5b34854e6f617-1000×1000.jpg Ring / SLV925 / ¥85,800
https://prcdn.freetls.fastly.net/release_image/106982/10/106982-10-c151fb67e7f51998baba353efdbeff15-1000×1000.jpg Earrings / SLV925 / ¥75,900
https://prcdn.freetls.fastly.net/release_image/106982/10/106982-10-8acdac66f4f1ae58c42fa5872bf73c3e-3900×3900.jpg Necklace / SLV925 / ¥107,800 The new “GAUDI Collection”, which pays homage to Gaudi, has an even more artistic quality and an overwhelming presence. It does not use straight lines or right angles that do not exist in nature, and is characterized by a series of motifs
reminiscent of fractals and organic forms that give off a sensual mood. Please enjoy this “high-quality palm-sized art”. [Isetan Shinjuku Store Pop-Up Overview] We will be holding a pre-sale of the new “GAUDI Collection”. Date: Wednesday, May 7, 2025 – Tuesday, May 13, 2025 Time: 10:00 – 20:00 Location: Isetan Shinjuku Store Main Building 1F Jewelry/Promotion
https://prcdn.freetls.fastly.net/release_image/106982/10/106982-10-33c18b303742070cff7dd00623506383-1280×1698.jpg
https://prcdn.freetls.fastly.net/release_image/106982/10/106982-10-0f883abe20263a57dfe2142432ac5319-1280×1698.jpg 【GAUDI Collection Image】 Spanish photographer Pia Riverola was also appointed to shoot the “GAUDI Collection” images. Her nostalgic style conveys the warmth of human skin, and reflects her respect for nature and a life of constant travel. That’s exactly the style of designer Joaquin Berao. Pia’s unique “color” is also an important element. When I was looking for a new expression and breaking away from the image of silver and gold jewelry, which tends to have an inorganic background, I came across Pia’s colors. Joaquin and Pia love nature. Silver jewelry stands out in the colorful nature of Mexico, creating a powerful and beautiful world like never before. Pia Riverola Photographer from Barcelona, ​​Spain. Currently based in LA and Mexico City. A self-taught photographer, he has worked with clients such as LVMH, Belmond, and Loewe, and has also worked for VOGUE, The New York Times, and The Wall Street Journal. In 2024, he will publish his second photo book, Dias. URL: Instagram: @piariverola [Brand profile]
https://prcdn.freetls.fastly.net/release_image/106982/10/106982-10-5690cba21e04b1e776da6297d3c0a93d-2835×250.jpg JOAQUIN BERAO In 1982, designer Joaquin Berao, who had expanded his range of activities mainly in Spain, established his own brand, JOAQUIN BERAO, in Madrid. In 1989, a directly managed store opened in Milan. In Japan, it ran from 1990 to 2014. After a four-year hiatus, he returned in 2018. In September 2022, LINEA, a collection
commemorating the 50th anniversary of Joaquin’s career, was released two years late due to the pandemic. An anniversary event was also held at ISETAN SALONE (Roppongi, Tokyo), which was well received. Overwhelming formative beauty that evokes sculptures, architecture, music, and nature, and an understated elegance that brings out the wearer. The unique design that brings these together is said to be one of a kind. Jewelry with style is more than just a luxurious status symbol; it can express the wearer’s taste and values. That is the worldview that JOAQUIN BERAO aims for. URL: https://joaquinberao.jp Instagram: @joaquinberaojp_official [Designer Profile]
https://prcdn.freetls.fastly.net/release_image/106982/10/106982-10-d66daeeef1f8c7ae122683695a98dfd0-720×1080.jpg Joaquín Berao Born in Madrid in 1945. At the age of 15, she joined her uncle’s jewelry workshop and thoroughly learned traditional Spanish production techniques and knowledge. The basics I learned during this time have enabled the current JOAQUIN BERAO brand to achieve both originality of design and reliability that guarantees high quality. In 1970, presented his first collection in Ibiza, Spain. Afterwards, he had the opportunity to exhibit and sell at Bloomingdale’s, a long-established department store in New York, which would determine his future fate. In 1972, Madrid’s Galeria Serie held a joint jewelry exhibition featuring Joaquín’s work with Elsa Peretti and famous sculptor Javier Corberó. After that, in the early 1980s, he continued to exhibit his works in various places in Europe, including La Sala Conca (Spain) in the Canary Islands, Galerie Nouvelles Images (The Hague, Netherlands), and The Museum of Modern Art in Zurich (Zurich, Switzerland), cementing his career. In 2013, when His Royal Highness the Crown Prince (at the time) visited Spain to commemorate the 400th anniversary of Japan-Spain relations, he was invited to a banquet by the Spanish Royal Family as someone who has contributed to building good business relations with Japan over many years. – Simplicity is Complexity Resolved. Joaquin takes the words of sculptor Brancusi as his motto. His works, which are created through thorough observation and looking up to nature as his great teacher, approach the essence and are full of originality. “Originality consists in returning to origins, returning to the simplicity of the original solution,” Joaquín himself said.
[Inquiry] Sestante Co., Ltd. | JOAQUIN BERAO 2F Kasumicho Building, 2-11-10 Nishiazabu, Minato-ku, Tokyo 106-0031 TEL: 03-6821-7772 E-MAIL: shop@joaquinberao.jp URL: https://joaquinberao.jp