AWESOME by BRING｜Golden Week special event A large amount of rare vintage T-shirts worth 50 million yen will be released for 2 days only

[AWESOME by BRING｜Golden Week special event] Mass release of rare vintage T-shirts worth 50 million yen for 2 days only ​
STAYGOLD Co., Ltd. Press release: April 21, 2025 [AWESOME by BRING｜Golden Week special event held] A large amount of rare vintage T-shirts worth 50 million yen will be released for 2 days only ~More than 500 masterpieces from the past will be gathered in Harajuku again this year~ We are pleased to announce that we will be holding a “Vintage T-shirt event” for two days only, May 3rd (Saturday) and May 4th (Sunday), 2025 at “AWESOME by BRING”, a vintage and archive purchase and sales specialty store operated by STAYGOLD Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Junji Kashiwamura, hereinafter referred to as our company), which operates a brand reuse business with the management philosophy of “NEXT REUSE CULTURE.”
https://prcdn.freetls.fastly.net/release_image/128181/34/128181-34-2c0f9c39a642d242ebfa96b9e4ba2665-1920×1280.jpg ■Event overview On Saturday, May 3rd and Sunday, May 4th, 2025 during Golden Week, a vintage T-shirt POPUP event will be held at AWESOME by BRING, a vintage and archive purchasing and sales specialty store located along Cat Street in Harajuku. Over 500 vintage T-shirts made from the 1970s to the 2000s will be on display for two days only. We carefully select and sell rare items from popular genres of vintage T-shirts such as bands, movies, corporate items, and anime. In addition, there is also a “phantom” photo that can only be seen at AWESOME that was specially prepared for the event. No two are the same, and the value of these vintage T-shirts continues to increase over time, so please pick them up and see for yourself the traces of the times. “AWESOME by.BRING” is a select shop that focuses on the “value of things”. At this event, our staff will carefully introduce each piece, including its background and era. We have a space where you can enjoy not only buying but also learning about the products, and we also have a photo spot where you can take photos of the products you have purchased. We look forward to seeing you as part of your Golden Week plans. ■Why vintage T-shirts are attracting attention ・As rarity and cultural value There is no clear definition of vintage T-shirts, but in the used clothing industry, it refers to items that have a variety of backgrounds, such as bands, movies, corporate goods, anime, etc., produced from the 1980s to the 2000s, and have value that sets them apart from regular used clothing. One of the reasons why vintage T-shirts have become so popular is because they are worn by celebrities who are considered fashion icons. Overseas, famous celebrities such as Kanye West, Travis Scott, and Justin Bieber have incorporated vintage T-shirts into their outfits, sparking their popularity. Due to the nature of vintage products, they are never produced and new products are not available. In addition, since it is clothing, its condition deteriorates and the population decreases year by year. The market value of clothing is being reevaluated due to the current trend of increasing popularity in the face of limited supply, and it is attracting attention as “clothing that has asset value.” ・Sustainability Sustainable fashion is attracting attention due to growing environmental awareness. Vintage T-shirts can be seen as part of the reuse of clothing, and demand is increasing as the culture of cherishing old items for a long time instead of buying new ones is spreading. ■About the event venue 『AWESOME by
BRING』（https://awe-some.best/） ・Venue: Harajuku Maple Square Building 2F, 4-25-35 Jingumae, Shibuya-ku, Tokyo ・Event time: May 3rd (Sat) and May 4th (Sun), 2025, 12:00 PM – 20:00 PM ■About this featured product 1.90s NIRVANA IN UTERO BOOTLEG L/S TEE | Scheduled sales price ¥800.000‐
https://prcdn.freetls.fastly.net/release_image/128181/34/128181-34-e58224cedad67811d4d7638f6c46192c-1078×561.png 2.90s SADE SUMMER DELUXE L/S TEE | Estimated sales price ¥1,000.000‐
https://prcdn.freetls.fastly.net/release_image/128181/34/128181-34-1514705ed525750819b253f950fd1c99-1080×558.png 3.90s RIDE Nowhere S/S TEE | Estimated sales price ¥1,430.000‐
https://prcdn.freetls.fastly.net/release_image/128181/34/128181-34-1a229202b6ec2d3a9dcb9d211044678a-1083×565.png ■Visitor benefits
https://prcdn.freetls.fastly.net/release_image/128181/34/128181-34-cb6a21f0f56492bf220c01572427f085-1040×1040.jpg 〇How to get coupons ・Add LINE friends for “AWESOME by BRING” ・“AWESOME by BRING” Mention your Instagram account on SNS Account URL ⇒ https://www.instagram.com/awesomebybring/
https://prcdn.freetls.fastly.net/release_image/128181/34/128181-34-793fc36ce61da2a66b8ebccb7be6a110-2025×2700.jpg 〇There is a booth where you can take photos with purchased products Through the provision of reuse services, we encourage changes in consumer behavior in society and aim to create a new culture where reused products are the norm, and we have a vision of “NEXT REUSE CULTURE.” In order to change the image of “used goods purchasing” in the world to a cleaner one, we will continue to be honest with all customers involved. We will continue to carry out activities such as this event held at “AWESOME by BRING” where everyone can get their hands on vintage products and learn about the value of reused products. 【Company Profile】 Company name: STAYGOLD Co., Ltd. Representative: Junji Kashiwamura, Representative Director and President Head office location: 2nd floor, Ebisu Building, Higashi 3-11-10, Shibuya-ku, Tokyo Telephone number: 03-6427-1153
URL:https://www.staygold-sg.com/ Year of establishment: April 14, 2014 Number of employees: 468 (as of March 2025) Capital: 90 million yen Business description: Reuse purchase wholesale/retail business 〇In-house service site
https://prcdn.freetls.fastly.net/release_image/128181/34/128181-34-cd742a7698781d88f4fcfbc9590155e0-194×140.jpg ▶BRING｜https://kaitorisatei.info/
https://prcdn.freetls.fastly.net/release_image/128181/34/128181-34-d79913531163a1412e8f2bf60b217f87-438×98.jpg ▶︎BRAND REVALUE｜https://brandrevalue.com/ 〇In-house media Image
URL: https://prcdn.freetls.fastly.net/release_image/128181/34/128181-34-14b45edf387aaa6a7b198715529ec173-595×190.png BRING WARDROBE NEWS, a comprehensive media site brought to you by the staff of BRING, a store specializing in purchasing and selling apparel, silver accessories, etc.URL:https://kaitorisatei.info/bwn/
https://prcdn.freetls.fastly.net/release_image/128181/34/128181-34-a33dd7ad22e6e29d6ee6d9c8f9fd8159-424×139.png Revelue News Media, a comprehensive media site brought to you by the staff of Burariba, a store specializing in the purchase of watches, jewelry, bags, etc. URL:https://brandrevalue.com/rnm/ 〇Release topics [Brand fashion item purchase and sales service/BRING] Won the “Men’s Fashion Genre Award” and “Reuse Award” for the second consecutive year at Rakuten Shop of the Year 2024
[Brand fashion item purchase and sales service/BRING] Achieved “3 crowns” in Rakuten Rakuma Shop of the Year 2024
＜Contact us＞ STAYGOLD Co., Ltd. Public Relations Officer TEL: 070-8823-4881 / FAX: 03-3406-7558 E-mail: press@staygold-sg.com