Mire Kiritani and Atsuto Uchida have been appointed as PLASTE’s one-day personnel manager and section manager! Proposal of “Shin Cool Biz Style” to solve the problems of a prolonged hot summer “I think summer office styles should change to suit the times and climate! ”
Plaste Co., Ltd. Press release: April 21, 2025 Mirei Kiritani and Atsuto Uchida have been appointed as personnel managers and section managers at Plaste! Proposal of “Shin Cool Biz Style” to solve the problems of a prolonged hot summer “I think summer office styles should change to suit the times and climate! ” [PLASTE 2025 Spring/Summer New Product/New WEBCM
Presentation Event Report] Fast Retailing Group’s brand “PLST”, which proposes “everyday clothes” when you want to look neat, held a presentation of new products and a new WEBCM for spring/summer 2025 on April 21st (Monday), with brand muse Mirei Kiritani and advertising star Atsuto Uchida on stage.
https://prcdn.freetls.fastly.net/release_image/134893/45/134893-45-ca0049f0f8a27579efa1540e9cb55469-3900×1287.png ■Mr. Kiritani, the 1-day HR manager of Plaste, appoints Mr. Uchida as the 1-day HR manager as his assistant! Following the “Plaste New WEBCM Presentation” held in March 2024, Mirei Kiritani will appear again this year as the Plaste One-day Human Resources Manager. When asked about the coordination of the white cardigan and yellow satin pleats, Kiritani introduced the look, saying, “I paired it with a
vitamin-colored skirt that is perfect for spring.” Next, Mr. Kiritani cheerfully called in Atsuto Uchida, saying, “I’ve got a colleague this year! Can I introduce him to you all?” Mr. Uchida appeared with a refreshing smile. Mr. Kiritani welcomed them by saying, “It’s reassuring to have new friends!” Mr. Uchida emphasized the appeal of the item by saying, “It feels good against the skin and feels good.It’s comfortable, lightweight, and has good elasticity!It also has the neat feel of jacket pants, which is great.”
https://prcdn.freetls.fastly.net/release_image/134893/45/134893-45-5e74f23959232ca35834292e0340e54e-1963×2700.jpg Afterwards, when Kiritani heard about his appointment, he said, “Today I am proposing a summer office style, and I would like Mr. Uchida to become Plaste’s “personnel manager for a day,” and we would like to work with him on this!” When asked about his
appointment, Mr. Kiritani replied, “Are you the manager of the personnel department? I don’t know much about fashion, but is it okay?” Mr. Uchida voiced his concerns, but in response, Mr. Kiritani positively encouraged him, saying, “I think Mr. Uchida is the type who is good on big stages, so it’s okay!” Mr. Kiritani said, “Thank you for your cooperation today! Let’s do our best together!” and handed Mr. Uchida, who will be the one-day personnel manager of PLASTE, his PLASTE business card.He then expressed his enthusiasm, “This feels like a joining press conference (lol).Today, I would like to share my impressions with you and help in any way possible.” ■Proposing “Plaste Shin Cool Biz Style” to solve summer office style problems PLASTE conducted an awareness survey regarding summer office fashion among 500 working men and women. In response to recent changes in the climate, it has been discovered that approximately half of the employees are working in Cool Biz style beyond the
June-September period set by the Ministry of the Environment at the beginning of 2005. Furthermore, it was revealed that approximately 90% of respondents felt that dress codes should change to match the modern climate. Based on these survey results, we asked Mr. Kiritani, the head of the human resources department, and Mr. Uchida, the new human resources manager, to explain the latest office coordination, “Plastine Cool Biz Style,” which can solve the problems related to office fashion in today’s increasingly hot and prolonged summer.
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https://prcdn.freetls.fastly.net/release_image/134893/45/134893-45-917747823949e2b600d7ecc4ea6a50a1-3900×2600.jpg Concern 1.: I’m having trouble deciding how casual I should go. I’m worried that my boss or business partner might think I’m being rude The survey revealed that the “UV-blocking rayon short-sleeved cardigan” worn by Mr. Kiritani can solve this problem. “It’s smooth to the touch and light to wear, yet has a neat feel to it, so I think it’ll be great for office situations. I’m also really happy that it has all the features I want in the summer, like a cooling sensation, UV protection, and machine washability!” Mr. Uchida also suggested, “It definitely has a neat feel to it, so it would be great for an office scene, and it would also look good with jeans!” For men, the “Precious Dry” worn by Mr. Uchida, which has all the features you would want for a summer office style, will solve this problem. Mr. Uchida enthusiastically talked about the product’s appeal, saying, “I don’t like jackets if they make me feel hot, but I really like this Precious Dry because it’s lightweight and stretchy.I use it a lot of times, such as when I’m on the go and having dinner.I used to be an athlete, so I like the softness that allows me to move around easily.” Concern 2.: If your clothes are too casual, you will look sloppy In response to this problem, Ms. Kiritani introduced, “For women, this “Gloss Jersey Handkerchief Sleeve T-shirt” with its shiny material and gorgeous design will solve your problem.I wore it in the web commercial you saw earlier, and it was very smooth to the touch.” The fact that the armpits are difficult to see is also a key point for a neat look. The “Washable Knit T-shirt” recommended for men is a product that makes it difficult to see the wrinkles at the collar of men’s T-shirts in the summer. Mr. Uchida was impressed and shared his impressions, saying, “It’s true that it’s shaped like a T-shirt, but it doesn’t look sloppy at all!It’s loose and comfortable to wear.The material makes such a difference,” Mr. Uchida said. Concern 3.: I want to wear clothes that look neat even when it’s hot, but I don’t know what to choose “For this problem, we recommend Plaste Cool, which has a “proper” design and a cooling sensation function that feels cool to the touch!” says Mr. Kiritani. The “Premium Oxford Half Sleeve Jacket” worn by the female model is introduced as follows: “It has short sleeves and no lining, so it’s light and cool.It’s short sleeves, but it’s long enough to cover your elbows, so it gives you a modern and fashionable look.” Mr. Uchida also seemed interested, saying, “It’s true that just by covering the elbows, it doesn’t look out of place in a business setting, and it gives off a calm atmosphere and neat impression!” Furthermore, Mr. Kiritani recommended the “High Gauge Tricot Jacket” from the “Plastekool” product line, which also has a cooling function to the touch, for men. “At first glance, it looks like a “neat” jacket, but it’s actually made of jersey material. It’s not only cool and comfortable, but also extremely easy to move in.” He explained about the item that can solve your problems. When asked about his thoughts after completing the proposal, Mr. Kiritani commented, “When it’s hot, I want to wear comfortable clothes, and I think it’s necessary to have a style that fits the current climate and times.I hope everyone will find Plaste’s “Shin Cool Biz Style” helpful, along with the concerns and solutions I introduced today.” Mr. Uchida concluded with his enthusiasm for this summer’s fashion, saying, “In order to popularize summer styles that look beautiful in line with TPO and the times, we will continue to promote Plaste’s “Thin Cool Biz
Style.”Personally, this summer, I would like to popularize short pants and T-shirt styles.”He concluded with his enthusiasm for this summer’s fashion.
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https://prcdn.freetls.fastly.net/release_image/134893/45/134893-45-b1c9f1fa4180c5ff67a35b74ecb34e86-3900×2600.jpg [New WEB CM Overview] CM title: “Swaying silhouette. Proceed gorgeously.” version Performer: Mirei Kiritani Broadcast start date: April 21, 2025 (Monday) “Gross Jersey” series special site:
https://www.plst.com/jp/ja/special-feature/dailywear/gross-jersey
https://prcdn.freetls.fastly.net/release_image/134893/45/134893-45-053fdf5a41154542f91f8b0a58c0d8ce-1920×1080.jpg CM title: “Elegant and highly functional. Precious Dry” version Performer: Atsuto Uchida Broadcast start date: Monday, May 12, 2025 “Precious Dry” series special site:
https://www.plst.com/jp/ja/special-feature/preciousdry
https://prcdn.freetls.fastly.net/release_image/134893/45/134893-45-d0408a796b837e4df7c23d8afe9e605f-1920×1080.jpg [About Plaste’s summer work clothes “Plaste Cool”] PLASTE proposes “PLASTE COOL”, work clothes that are both comfortable and elegant, in time for today’s increasingly hot and prolonged summers. All items in this line have a cooling sensation function to keep you cool and comfortable. In addition, we have a rich lineup of items that are useful in business situations, such as blouses, pants, and dresses made mainly of washable materials. Enjoy a cool and comfortable work style with “Plaste Cool” items, which have both functionality that makes summer comfortable and designs that look neat. On the Plaste official website, we are introducing “4 selections of summer work clothes based on your concerns.” Why not try solving the problems you often have with summer work clothes with this summer’s new items? Work clothes illustrated book URL:
https://www.plst.com/jp/ja/special-feature/oshigotofuku-zukan Image
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https://prcdn.freetls.fastly.net/release_image/134893/45/134893-45-90703b4181633ddd3595ff03876dbc44-2025×2700.jpg [About PLST] PLST is a brand of the Fast Retailing Group, which operates Uniqlo and GU brands. Plaste clothes are perfect for meeting people, going to work, and going out. We enrich our customers’ daily lives by providing them with clothes that give them a sense of “properness” in their daily lives in such a variety of situations. We have a selection of essential wear that is full of ingenuity to make the wearer look beautiful. Official website:
https://www.plst.com/jp/ja/ Official Instagram :
https://www.instagram.com/plst_official/
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