[Hyogo Prefecture Bag Industry Association] The “dream bag” drawn by 8 child designers has finally become a reality by Toyooka Bag’s team of craftsmen! “Dream bag project 2024 created with Toyooka Kaban” presentation ceremony Hyogo Prefecture Bag Industry Association Press release: December 2, 2024 The “dream bag” drawn by eight child designers has finally become a reality by Toyooka Kaban’s team of craftsmen! “Dream Bag Project 2024 with Toyooka Kaban” Presentation Ceremony A touching project movie summarizing the journey of children until their dreams come true will also be released at the same time!
https://prcdn.freetls.fastly.net/release_image/119855/8/119855-8-cffe008e92c682a548104e8dd566be36-3500×2329.jpg Toyooka bag craftsmen and children with their own “dream bags” The Hyogo Prefecture Bag Industry Association (Toyooka City, Hyogo Prefecture, Chairman: Hideo Kinugawa) will hold the “Make with Toyooka Bags” campaign in May 2024 with the aim of letting children and future manufacturing leaders learn more about the appeal of manufacturing. We have launched the “Dream Bag Project 2024”. Since its launch, the campaign has solicited “dream bags” from people up to the age of 18 through workshops across the country and social media posts. Eight children were selected from a total of 173 applicants, and the “dream bags” drawn by the eight child designers were actually completed as bags, so a presentation ceremony was held on Friday, November 29th. . The “dream bag” that was unveiled will be delivered to each child around mid-December after an exhibition period in Toyooka, Tokyo. The one and only “dream bag” that you designed yourself will be delivered to you. We hope that this will be an unforgettable experience for children as they discover the joy of making things, and an irreplaceable holiday gift.
https://prcdn.freetls.fastly.net/release_image/119855/8/119855-8-2f48ec045170ca2b5a7d592975e3b0c7-3500×2329.jpg A child receives a “dream bag” from the production company We will also release a project movie summarizing the progress of this project from its inception until the “dream bag” is unveiled to the children. Please take a look at the passion and commitment of the Toyooka bag craftsmen in their craftsmanship, and how the entire community works together to make children’s dreams come true.
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https://www.youtube.com/watch?v=x1LVUUzdxFA
https://prcdn.freetls.fastly.net/release_image/119855/8/119855-8-5764b462d0f10853f021336ae6d37da0-1820×1453.jpg ■Comment from Hideo Kinugawa, Chairman of the Hyogo Prefecture Bag Industry Association “Approximately 80% of domestic bag production is made in Toyooka.Despite having a long history of bag making that is said to go back over 1,200 years, and being the number one producer of bags in Japan, it is difficult to find Toyooka. The name is not well known to everyone. We have held an exhibition every year.This year, 2024, marks the 18th anniversary of Toyooka Kaban being recognized as a trademark by a local organization in 2006. As an adult, you will be given the right to vote and join the company as an adult. Now is the time to take a step forward by gaining recognition from the society and thinking about how to interact with society. As Toyooka Kagome turns 18 years old, as an organization that supports manufacturing in Japan, we would like to continue to work hard and improve ourselves for the development of the industry and society. Therefore, this year, we want not only people all over Japan, but also small children, to know that Toyooka is a place where bags are produced. , we have been working on a project to give shape to the bag of your dreams. I also hope that everyone will grow up in an environment where they can work together in the future, not only in Toyooka, but also in the bag and fashion industries. We hope parents will take this opportunity to teach their children that “bags can be so much fun.Fashion can be such fun,” and we hope that they will work with us in the future. I would be happy if you did. ”, he said about his thoughts on starting the project. ■Comments from Eiji Miyashita, Chairman of the Toyooka Bag Synergy Project Committee of the Hyogo Prefecture Bag Industry Association and President and Representative Director of Naoto Co., Ltd. “Toyooka is the number one producer of bags in Japan, and Toyooka Kagaku produces high-quality bags that carry your important things.And what we value is “bags are always the best.” This is a value system. Because our bags carry everyone’s important things, we are particular about the quality of our materials, and we have honed our skills through friendly competition within the region.
https://prcdn.freetls.fastly.net/release_image/119855/8/119855-8-af16d2286b911791a5836cd9c8f4121d-3500×2329.jpg However, in recent years, the shortage of human resources due to the declining birthrate, aging population, and problems with successors has become a major issue in the bag industry nationwide. We would like to make Toyooka Kaban a national specialty and aim to continue to make it into an industry that continues in the future. This time, we started the Dream Bag Project with the hope that children who have a bright future will also learn about the charm of manufacturing. We received 173 drawings from all over the country through applications on social media and the web, as well as workshops.We judged each one one by one, and invited the selected children to a factory tour in Toyooka. I hope that everyone was able to experience the manufacturing process while meeting with our craftsmen to bring their drawings to life. This time, instead of making ordinary bags, we have made them according to Toyooka Bag’s strict quality standards, and with a strong desire not to destroy your child’s dreams, our craftsmen have repeated the process over and over again without compromising. I have made a dream bag. Today marks the end of this project, but thanks to the smiles and positive reviews from everyone who participated, this project has become extremely valuable not only to us, but also to the manufacturing industry nationwide. I believe so. Thank you to all the children and families who participated and everyone who participated in this project. ”, expressing his thoughts on the project. 1. Kyoryu bag Name: Shun (7 years old) Commitment: I want a bag like this because I love dinosaurs Production company: Adachi Co., Ltd. Reason for award: I thought the cute dinosaur pictures and colorful color scheme were great. During the bag-making meeting, they came up with a variety of ideas, and I could feel that they were looking forward to seeing the bags completed. I wanted to do my best to make the image as tangible as possible so that people would be happy with it.
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https://prcdn.freetls.fastly.net/release_image/119855/8/119855-8-388ebf5d8cb5b336c958ac7fa4d08df6-1920×1080.jpg Completed “Kyoryu bag” Comments from the production company “During the pre-production meeting, we decided to make the entire bag look like a dinosaur.We have dinosaur elements all over the bag, such as the face, arms, and tail.The face also serves as a pocket, and the zipper so that it looks like a mouth when opened. The interior was painted red. I also made a key chain based on the dinosaur picture he had drawn. It was a difficult challenge, but I did my best while imagining the happy face of Shun, who is an idea person. ” 2. Me, dad and mom’s bags Name: Megumi (4 years old) Particular attention to detail: I drew it with the image of a person holding it on the front, back, and sides. The pockets were also shaped differently. Production company: Cony Co., Ltd. Reason for winning the award: The design is very cute and I was drawn to the name of the work. The idea of changing the color and shape of the pockets on the front, front, and sides so that three people could carry it was innovative. In order to meet your expectations, we tried our best to make the product so that it can be used for a long time, while also considering its strength.
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https://prcdn.freetls.fastly.net/release_image/119855/8/119855-8-728d072ae2af395dbea4032454031ab6-1920×1080.jpg The completed “me, dad, and mom’s bag” Comments from the production company Based on the cute concept of “Used by a family of three”, we created a design that changes its impression depending on how you look at it. The heart on the front has been filled with urethane to make it a little plump. The pockets on both sides have been improved so that they can be removed and used as a shoulder bag. One bag can be used by three family members together. I would be very happy if this bag could be part of my family’s future memories. 3. Ferris wheel bag Name: Ichito (5 years old) What he’s particular about: He wanted to make a bag out of the Ferris wheel he had fun riding in the past. The circle part of the Ferris wheel is all pockets. The special feature is that the pocket has a zipper to prevent the bottom pocket from falling out. Production company: Timebucks Co., Ltd. Reason for winning the award: The message was conveyed through the painting. It felt like a dream. I could see them having fun drawing the picture, and I thought it would be fun to make, so I chose it. I wanted to enjoy creating the drawings of this imaginative artist to the fullest, so that the finished product would be even more surprising.
https://prcdn.freetls.fastly.net/release_image/119855/8/119855-8-374f09106d705ed0bb25159ed700b6db-431×310.jpg Design drawing
https://prcdn.freetls.fastly.net/release_image/119855/8/119855-8-c8526d1249252da83880503f612a4b3a-1920×1080.jpg Completed “Ferris wheel bag” Comments from the production company Mr. Ichito wanted to make the gondola all different colors, and in order to add interest to his idea, we proposed using different materials for all the gondolas. This was the most difficult part, and we repeatedly tested dozens of parts to make them as close to a perfect circle as possible, even though they were small enough to fit in the palm of your hand. We use different sewing methods to suit each material, which has different hardness and texture. Inspired by a spinning Ferris wheel, each gondola is removable, so it would be great if you could use it while playing with your sister or friends. 4.Shoulder stork bag Name: Azuki (12 years old) Specialty: Toyooka bags are a specialty of Toyooka, so we designed the bag based on the famous stork. Storks have black feathers mixed with white, and red eyes, so I made the lid of the bag black, the underside white, and the white part with a pinkish red pattern. The strap of the shoulder bag is a light earthy brown, and the inside is green, a symbol of nature such as trees and grass. I made two pockets; one is practical and has a zipper, and the other is a stork pocket. Although it is not detailed in the design, the buttons that correspond to the eyes of the stork pocket are black, the body is a mix of white and black (the left side is white, and the diagonal lower right part is black), and the beak is black. This shoulder stork bag focuses on both practicality and Toyooka’s specialty, making it a bag that you can feel when using it. Production company: Naoto Co., Ltd. Reason for winning the award: The design with a stork motif caught my eye. I got the impression that the submitted work was well thought out, with a design that successfully integrated the charm of Toyooka, Hyogo Prefecture, into the bag, as well as the detailed pockets and coloring. We made full use of our original product know-how to recreate the image of an attractive Toyooka bag.
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https://prcdn.freetls.fastly.net/release_image/119855/8/119855-8-d888c1f8490f6fa0903984d1d7380ac1-1920×1080.jpg Completed “shoulder stork bag” Comments from the production company The key point of the design is the “stork pocket” that extends inside the bag. The shape of the stork with its wings spread changes its expression depending on the opening and closing of the pocket. I made many sketches and went through a lot of trial and error to figure out how to make it look like a stork. For the top seam of the stork’s face, I ran the sewing machine until I was satisfied so that the stitch would follow the shape of the head. 5.Cuddle love car Name: Kyosuke (6 years old) Commitment: I want to get everything out of my house! If I love you, Buka is in Shinkai, and even though I love you, I can’t meet you so I want to hug you around my neck! Production company: Hashimoto Co., Ltd. Reason for winning the award: The idea of putting things in and out of Rabuka’s mouth and the concept of conveying love to Rabuka were interesting, so I chose it because I wanted to make it a reality. On the day of the bag-making meeting, we made sure to make sure that Kyosuke, who loves love bags, would be happy, and he came wearing a love bag cap and T-shirt.
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https://prcdn.freetls.fastly.net/release_image/119855/8/119855-8-49e848d57beefe1e466fb82bd1011af2-1920×1080.jpg Completed “Love Car” Comments from the production company We made a bag by sewing together more than 100 parts, including Rabuka’s gills, mouth, and fins. Based on Kyosuke’s request to have beautiful marble-like eyes, we created an original using resin dyed green and hardened. Another key point is that there is no zipper on the stomach or back in order to fully capture the artist’s desire to “take things in and out through the mouth.” 6. Treasure chest backpack Name: Rin-san (10 years old) Special feature: The part that is worn on the shoulder looks like a chain, so you can wear it coolly. Manufacturer: Masumi Bag Co., Ltd. Reason for winning the award: When I saw the design of the treasure box, I felt very nostalgic, remembering when I was a child and going out with a bag full of toys. This work gave me a renewed sense of motivation to continue making bags, without forgetting that bags carry more than just luggage, but are treasures for the people who use them.
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https://prcdn.freetls.fastly.net/release_image/119855/8/119855-8-79b404dbae977878357231ce01b1d166-1920×1080.jpg Completed “treasure chest backpack” Comments from the production company The author, Rin, loves treasure chests so much that she even makes them as homework during summer vacation. When I usually make a box-shaped bag, I sometimes put a wooden frame inside to shape it, but it tends to be too heavy to carry as a backpack. Therefore, this time I tried to create a box-like shape using only sewing and fabric. In order to please Rin, who loves treasure chests, we spent more than twice the production time originally planned in pursuit of the beauty of the shape. 7. The bag Name: Nao (6 years old) Special feature: I made the hand shape colorful Production company: Morita Co., Ltd. Reason for award: I have made many bags in the past, but I chose this one because it had a design I had never seen before, and I wanted to make something unique if I was going to make it. We met with the children and families who actually created the designs, conveyed the thoughts and ideas behind the designs, and thought we would do our best to create a bag that met their wishes and make them happy. Image
URL: https://prcdn.freetls.fastly.net/release_image/119855/8/119855-8-4692fc0a1a3c30160a405db6643d3196-3264×2359.jpg Design drawing
https://prcdn.freetls.fastly.net/release_image/119855/8/119855-8-c9ae523a63ac28df240819d60c0faaa0-1920×1080.jpg Completed “handbag” Comments from the production company I love baseball, especially the Hanshin Tigers and Dodgers. To suit the artist’s taste, the black shoulder belt and yellow leather represent the Tigers, and the blue chucks represent the Dodgers. Normally, when a bag of this shape is made, the finger part is closed, but based on the request of “carrying around sweets”, the bag is made to fit all the way to the fingertips. 8.Earth-friendly reversible bag Name: Miyu (9 years old) Special feature: The front side uses paper bands recycled from milk cartons (made by knitting). When I used this paper band in an arts and crafts class at school, I thought I’d like to use it because it felt nice to the touch, was soft, and was very light. Also, the frill has the 3R logo, and I want to create a world where everyone is conscious of the SDGs. The paper band is sensitive to water, so when it rains, you can flip it over and it becomes a vinyl bag made from recycled plastic bottles and plastic. I want to make this bag and go out a lot in the summer! Production company: Yuri Co., Ltd. Reason for winning the award: I thought it would be nice to have a bag made from recycled materials, and I wanted to use recycled fabric made from fishing nets that we handle. The compatibility between reversible and craft bands is difficult, but I wanted to do my best to incorporate them well.
https://prcdn.freetls.fastly.net/release_image/119855/8/119855-8-9de51a53fbedf884ea8d56602a05912b-1938×2700.jpg Design drawing
https://prcdn.freetls.fastly.net/release_image/119855/8/119855-8-2a151e83516cbc75e7df8f41072f9705-1920×1080.jpg Completed “Earth-friendly reversible bag” Comments from the production company This is a sustainable tote bag, with the outer basket made from eco-craft and the tote made from recycled fishing net nylon. After a meeting with Miyu-san, the design was changed from reversible to 2-way. It is made so that it can be used even if the basket and tote are separated. The basket has a coarse weave, so it was very difficult to sew it while maintaining its shape. In order to maintain the strength of the craft tape, we have made diagonal seams and other details that cannot be seen on the surface. ■What is “Dream Bag Project 2024 with Toyooka Kaban” In recent years, with the declining birthrate and aging of the population, the lack of successors in traditional crafts and local manufacturing industries has become an issue. Toyooka City, Hyogo Prefecture, which is said to have a 1,200-year history of bag making and is one of the nation’s leading bag producers, is also facing similar issues. This project was launched with the hope of conveying the appeal of manufacturing to children and future manufacturing leaders, and helping them feel the joy of manufacturing. In this project, through workshops and SNS, we collect designs and ideas for “dream bags” drawn from the free imagination of children and future manufacturing leaders, and use reliable technology and commitment to create valuable items for our customers. Toyooka Kaban’s project team, which has been working hard to create high-quality bags for transport, is committed to materials and manufacturing methods in order to realize their designs and ideas, and will do everything in their power to make the dreams of children and future manufacturing leaders come true. I’ll be running hard. As a certified brand that represents the region, Toyooka Kaban is a brand that is always thinking about its users, the sincerity with which it engages in manufacturing, the high level of technical ability that allows it to achieve high hurdles, and the satisfaction of turning images into reality. Through this communication, we aim to create a project that gives dreams to children and future manufacturing leaders, conveys Toyooka Kaban’s uniqueness to society, and at the same time approaches issues surrounding the manufacturing industry. You can check out the 173 works submitted, as well as the children’s works selected to be produced this time, from the URL below. (List of children’s works) https://toyooka-kaban.jp/dreambag/ (Project recording video) https://www.instagram.com/toyooka_kaban.jp/reels/ ■Toyooka bag overview Toyooka, the town of bags, is said to have its origins in wicker crafts that began in the Nara period. During the Edo period, the production of wickerwork flourished, and since the Taisho era, based on traditional techniques and distribution channels, it has taken on the challenge of new materials and sewing machine sewing. With the introduction of technology, it became a production area for bags. Today, it is attracting attention from all over the country as a production center for bags and bags, which are important items in total fashion, and as a base for producing “Japanese-made bags.” Bags made in Toyooka City can be called “Made in Toyooka,” “Made in Toyooka,” or “Made in Japan.” Among these Toyooka-made bags, those manufactured by companies that meet the standards set by the Hyogo Prefecture Bag Industry Association and that have passed the examination are certified as “Toyooka Bags.” “Toyooka Bag” is a registered trademark of the Hyogo Prefecture Bag Industry Association, which was recognized as a regional collective trademark by the Japan Patent Office on November 10, 2006. Toyooka Kaban official website: https://toyooka-kaban.jp/ ■Overview of Hyogo Prefecture Bag Industry Association Representative: Chairman Hideo Kinugawa Established: April 1965 Address: 1-79 Oiso-cho, Toyooka City, Hyogo Prefecture 668-0041 Phone: 0796-23-7833 Email address: toyooka@bag.or.jp
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