H.P. France Co., Ltd. Celebrating the 20th anniversary of the Parisian jewelry brand “Redline.” The designer came to Japan for the first time in 13 years and held a special one-day event in Tokyo and Osaka.

[H.P. France Co., Ltd.] Celebrating the 20th anniversary of the Parisian jewelry brand “Redline.” The designer came to Japan for the first time in 13 years and held a special one-day event in Tokyo and Osaka. ​
H.P. France Co., Ltd. Press release: April 22, 2025 Celebrating the 20th anniversary of the Paris-based jewelry brand “Redline.” The designer came to Japan for the first time in 13 years and held a special one-day event in Tokyo and Osaka. Four models from the iconic collection will be released in limited quantities to commemorate Japan’s arrival.
https://prcdn.freetls.fastly.net/release_image/34526/94/34526-94-a7316564a6e3612c57d35be4a086d2dd-2500×1133.jpg Redline, a jewelry brand from Paris handled by H.P. France Co., Ltd. (Headquarters: Minami-Aoyama, Minato-ku, Tokyo), will celebrate the 20th anniversary of the brand’s establishment with designer Laetitia Cohen Scali coming to Japan for the first time in 13 years in May 2025. A special one-day event will be held on May 9th (Friday) at the 1st floor of the Marunouchi Building in Tokyo at Ash P. France Bijou Marunouchi Store, and on May 11th (Sunday) at the Accessory Event Space on the 1st floor of Hankyu Umeda Main Store in Osaka. On the day of the event, we will be selling commemorative models, a photo event with Leticia, and special novelty gifts. Furthermore, in Osaka, we will be holding a pop-up shop for a limited time in conjunction with our arrival in Japan. “A single cord that connects your wishes” – Redline, a jewelry brand from Paris. Redline is a Paris-based jewelry brand known for its minimalist and delicate jewelry that features diamonds on cords. The style, which can be worn like a “talisman,” is luxurious yet at the same time fits in with everyday life, and has gained sympathy from women around the world. Designer Letitia Cohen Scali was born in Paris in 1979. I studied industrial design and visual communication at the prestigious Clair Paul, and as my graduation project for my master’s degree, I came up with the idea for cord jewelry, which I named “Redline,” which would later become the origin of the brand. After that, while working on advertising production for exhibitions and theaters, in 2005, he officially started his own brand “Red Line”.
https://prcdn.freetls.fastly.net/release_image/34526/94/34526-94-08e24df79e94e83ab2cafabd46f6a480-1333×1419.jpg Designer Letitia Cohen Scali “Modern talisman jewelry” with minimalist and pure beauty
https://prcdn.freetls.fastly.net/release_image/34526/94/34526-94-8ea7c66a6559cd6ec54d7f75e178849c-1261×1875.jpg Bracelet “Pure Double” ¥135,300 (tax included) The brand’s signature cord bracelet is inspired by the Red Cord of Jerusalem, which has long been considered a talisman of good fortune among various peoples and civilizations. “Red Line” combines this symbolic motif with an 18K gold chain and diamonds, reimagining it as “sophisticated talisman jewelry” suitable for modern lifestyles. The combination of diamonds creates a slightly luxe mood. The cord is supple and tough to wear, and has a delicate look, making it perfect for everyday use. It is supported by celebrities and sensitive women around the world, and in recent years has expanded its market not only in Europe but also in Asia. To commemorate the company’s arrival in Japan, four iconic models will be released in limited quantities. To commemorate this visit to Japan, we will be selling a limited number of special pieces with limited colors and designs selected by designer Leticia herself. 1. Bracelet “Pure Brode” (2 types) The popular model “Pure Double” has a minimalist combination of a cord, 18K gold chain, and a single diamond, and has an extravagant design with three additional cords. Two types are on sale: the iconic “Rouge,” which is layered with the brand color red, and “Aqua Horizon,” which expresses the perfect harmony of water and air. The color combination is a special piece designed by designer Leticia for this visit to Japan.
https://prcdn.freetls.fastly.net/release_image/34526/94/34526-94-52a476390c0b391b6d2e56c17a820f26-1920×1920.jpg Bracelet “Pure Brode” Rouge ¥155,100 (tax included)
https://prcdn.freetls.fastly.net/release_image/34526/94/34526-94-bf4ef18daf0176c48a09bcdfb0c15526-1569×1568.jpg Bracelet “Pure Brode” Aqua Horizon ¥155,100 (tax included) *Image is for reference only 2. Bracelet “Pure Bicolore” (2 types) This model is named “Bicolore” which means “bicolor” in French. This bi-color bracelet is specially designed by combining two color codes. Each has a different color scheme: neon pink and neon yellow, neon pink and neon rouge, which are the designer’s favorite colors. A pop and passionate combination that attracts attention with its vivid coloring.
https://prcdn.freetls.fastly.net/release_image/34526/94/34526-94-62ba5546c51d0c470aed6f7b7437049e-1383×1502.jpg Bracelet “Pure Bicolore” Rose Fluo & Jaune Fluo ¥124,300 (tax included)
https://prcdn.freetls.fastly.net/release_image/34526/94/34526-94-114fcf3b74bf001f50f4761b2067720c-1382×1502.jpg Bracelet “Pure Bicolore” Rose Fluo & Rouge Fluo ¥124,300 (tax included) “Red Line” 20th anniversary designer visit to Japan event summary [Tokyo] ■ Designer visit date and time: May 9, 2025 (Friday) 17:00-19:00 ■Location: H.P. France Bijou Marunouchi store (Marunouchi Building 1F, 2-4-1 Marunouchi, Chiyoda-ku, Tokyo) ■Contents: Sale of commemorative models / Photo event with designers / Welcome drink / Novelty gift (for purchases over 150,000 yen including tax) Image
URL: https://prcdn.freetls.fastly.net/release_image/34526/94/34526-94-89323ebc4ad2dff50f153f6eee011e4d-1269×192.jpg [Osaka] ■ Designer visit date and time: Sunday, May 11, 2025 15:00-17:00 ■Location: Hankyu Umeda Main Store 1F Accessory Event Space (8-7 Kakuda-cho, Kita-ku, Osaka-shi, Osaka Prefecture) ■Contents: Sale of commemorative models / Photo event with designers / Novelty gift (for purchases of 150,000 yen or more including tax) [Red Line POP-UP SHOP] Prior to the designer’s visit to Japan event, a “Red Line” pop-up shop will open on the accessories floor of Hankyu Umeda Main Store on the 1st floor. During the period, in addition to pre-selling models commemorating Japan’s arrival, there will be a rich lineup of “Red Line” collections. ■Duration: May 7th (Wednesday) – May 13th (Tuesday), 2025 ■Location: Hankyu Umeda Main Store 1F Accessory Event Space (8-7 Kakuda-cho, Kita-ku, Osaka-shi, Osaka Prefecture)
https://prcdn.freetls.fastly.net/release_image/34526/94/34526-94-3cc0e1fde6ca5307ae1a5ce852a51367-1269×1328.jpg
https://prcdn.freetls.fastly.net/release_image/34526/94/34526-94-1f98a3f4d6c045fbb899699aacca1b66-1116×744.jpg Since its establishment in 1985, H.P. France has developed a variety of businesses related to life and culture, including fashion, lifestyle, art, and cafe businesses. We are currently developing approximately 30 concept shops and our own e-commerce site nationwide. We value encounters with creative talents and personalities from all over the world, including Japan, Paris, London, Galicia, New York, and Berlin, and use this as energy to grow our business. Official website: https://www.hpfrance.com/