Madhappy Japan Co., Ltd. “Madhappy: Following Optimism” pop-up store will open at Isetan Shinjuku store from April 26th to May 19th!

【Madhappy Japan Co., Ltd.】 “Madhappy: Following Optimism” pop-up store will open at Isetan Shinjuku store from April 26th to May 19th! ​ Madhappy Japan Co., Ltd. Press release: April 22, 2025 “Madhappy: Following Optimism” pop-up store will open at Isetan Shinjuku store from April 26th to May 19th!
https://prcdn.freetls.fastly.net/release_image/140715/21/140715-21-939b15bf85ef424713026fc3493c7f83-920×610.jpg Fashion brand from LA “Madhappy” is available for a limited time from Saturday, April 26, 2024 to Monday, May 19, 2024 We will be holding a pop-up store “Madhappy: Following Optimism” at Isetan Shinjuku Store. This pop-up space embodies Madhappy’s philosophy of “community” and brings a bright and positive mindset to Tokyo through collaboration with diverse partners in Los Angeles and Japan. The space design was handled by the Los Angeles-based design studio “Social Works Studio,” and the entire space expresses the brand’s worldview. During the period, we will be offering a lineup including the brand’s standard classic sweat series, seasonal capsule collections, triple
collaboration products with HYSTERIC GLAMOR x CROCS, and limited items produced exclusively at the pop-up store “Madhappy: Following Optimism” that can only be obtained here. And for a limited time, we will open a coffee shop called “PANTRY by Madhappy” supervised by barista Natalie, owner of “HOTEL DRUGS”. “Suzukake, a famous shop that sells matcha special drinks and Japanese sweets perfect for spring and summer, and a traveling greengrocer “Seika Mikotoya’s special dessert menu will also be available, delivering a special cafe experience that can only be enjoyed here. In addition, to commemorate the “Madhappy: Following Optimism” event, we will be offering Japan-only novelty items such as standard messenger bags and original stickers for spring/summer 2025 to customers who visit or purchase items. Please take this opportunity to come and experience Madhappy’s worldview. PANTRY BY MADHAPPY – LIMITED MENU Limited to the pop-up store “Madhappy: Following Optimism”, we will be offering a special drink “Mind Refresher” using matcha and yuzu that is perfect for spring. In addition, you can enjoy a special dessert menu using bean paste and ice cream created in collaboration with the popular Japanese confectionery shop Suzukake and the traveling greengrocer, Seika Mikotoya. Pantry by Madhappy Business hours: 10:00 ~ 20:00 (last order at 19:30) *Suzukake × Mikotoya Milk Ice Cream is a venue-limited menu with limited quantities. Weekdays: 15 points each day / Saturdays, Sundays, and holidays: 20 points each day
https://prcdn.freetls.fastly.net/release_image/140715/21/140715-21-117ccb450973c7497c66f01eeb7e64e1-1931×2414.jpg Mind Refresher ¥900 (taxin)
https://prcdn.freetls.fastly.net/release_image/140715/21/140715-21-5d0710d65524fe50a602da859b62689e-2000×2500.jpg Suzukake × Mikotoya Milk Ice Cream ¥880 (taxin)
COLLABORATIONS: FOR ISETAN Items created for the pop-up store “Madhappy: Following Optimism” are a collaboration between Madhappy and Los Angeles-based partners and will be available for the first time in Japan. In this collaboration, we will introduce the succulent creative group CACTUS STORE”, a classic burger shop in West Los Angeles that was founded in 1947 and always has long lines “The Apple Pan” and one of the most popular bagel shops in the United States from LA “Courage Bagels’ are three brands that symbolize local culture. Through collaboration with each brand, you can experience the spirit of community that Madhappy values ​​and the culture unique to Los Angeles.
https://prcdn.freetls.fastly.net/release_image/140715/21/140715-21-55236d0ca1c60870ee8198c6b812903c-1350×1080.jpg Apple Pan Tee / Color:White / ¥15,400(taxin) / Size: XS ~ XXL Image
URL: https://prcdn.freetls.fastly.net/release_image/140715/21/140715-21-87cf47038dc4f21177d23c1160d51a94-1350×1080.jpg Cactus Store Hoodie / Color: Santal / ¥34,100(taxin) / Size: XS~XL
https://prcdn.freetls.fastly.net/release_image/140715/21/140715-21-f352b683b8bdc2d2bddf78958245b55c-1350×1080.jpg Courage Bagels Dad Hat / Color: Ensign / ¥11,000(taxin) / Size: ONE SIZE
MADHAPPY & HYSTERIC GLAMOR & CROCS (*Sales start on Saturday, May 3rd) HYSTERIC GLAMOUR and New collaboration collection with Crocs. The collaboration between Madhappy and HYSTERIC GLAMOR was born to celebrate Southern California’s aesthetic, cultural background, and cheerful mood. Additionally, in collaboration with Crocs, it features a classic clog silhouette and comes with an exclusive Jibbitz(TM) pack designed by Madhappy and HYSTERIC GLAMOR.
https://prcdn.freetls.fastly.net/release_image/140715/21/140715-21-35d8482f0a8be989004c0febf6baa165-2160×2700.jpg Hysteric Glamor Raglan Hoodie / ¥35,000(taxin) / Color: Icy, White / Size XS~L
https://prcdn.freetls.fastly.net/release_image/140715/21/140715-21-c916744dfec066c52993e6f05fe6da38-2160×2700.jpg Hysteric Glamor Heavy Weight Tee / ¥16,500(taxin) / Color: Heather, Rouge / Size: XS~L
https://prcdn.freetls.fastly.net/release_image/140715/21/140715-21-b664eb09083583fdc8444b17d2ca68ff-2160×2700.jpg Hysteric Glamor Zebra Print Shrunken Hoodie / ¥40,700 / Color: Verbena / Size: XS~L
https://prcdn.freetls.fastly.net/release_image/140715/21/140715-21-8663261a3b06a869466850bddb038a2e-2160×2700.jpg Hysteric Glamor Trucker Hat / ¥14,300(taxin) / Colors: Gum, White / Size: ONE SIZE
https://prcdn.freetls.fastly.net/release_image/140715/21/140715-21-0396326e8c4be2272cdcf40064eb7852-2160×2700.jpg Madhappy Classic Clog / ¥11,000(taxin) / Colors: Chrome, Black, White / Size: 22cm~27cm
MADHAPPY 25SS PRE-SUMMER Introducing the Classic Sweat Series, a standard item that has been popular since the Madhappy brand was founded. In addition, we will also be developing the PRE-SUMMER Classic Sweat Series, which incorporates bright colors such as red, pink, and blue that give you a feel of early summer.
https://prcdn.freetls.fastly.net/release_image/140715/21/140715-21-a9e843268b142c50387f1736b8e60a96-2160×2700.jpg Classics Fleece Full Zip Hoodie / 34,100(taxin) / Size: XS~XL Image
URL: https://prcdn.freetls.fastly.net/release_image/140715/21/140715-21-935f38ad0da4e3b6b9fdc774748dd2a3-2160×2700.jpg Classics Fleece Hoodie / 31,900(taxin) / Size: XS~XL
https://prcdn.freetls.fastly.net/release_image/140715/21/140715-21-b56b4abfb3c3edd59d00e6fbd0592c7d-2160×2700.jpg Classics Fleece Straight Leg Sweatpant / 29,700(taxin) / Size: XS~XL
https://prcdn.freetls.fastly.net/release_image/140715/21/140715-21-3f205f58a32fd6f6cf1fa69266690417-2160×2700.jpg Midweight Jersey Tee / ¥13,200(taxin) SIZE: XS~XL
https://prcdn.freetls.fastly.net/release_image/140715/21/140715-21-1af46983cb49787bd56384bb1bc73990-2160×2700.jpg Classics Womens Shrunken Tee / ¥13,200(taxin) / Size: XS~XL NOVELTY Customers who purchase over 35,000 yen (excluding tax) will receive a messenger bag with a logo print and rhinestones and an original sticker as a novelty limited to the pop-up store “Madhappy: Following Optimism.” In addition, we will provide stickers to customers who follow Madhappy’s official Instagram (@madhappyjp).
https://prcdn.freetls.fastly.net/release_image/140715/21/140715-21-a19fc9ff8e8edf509073f2614571cafc-2160×2700.jpg
https://prcdn.freetls.fastly.net/release_image/140715/21/140715-21-3dce6cf9241e7e5e2eb7ecda8d747cc2-1080×1350.jpg POPUP STORE “Madhappy: Following Optimism” ■Period April 26th (Sat) – May 19th (Mon) ■Location/Business hours Isetan Shinjuku Store Main Building 2nd floor Isetan The Space 3-14-1 Shinjuku, Shinjuku-ku, Tokyo ■Business hours 10:00-20:00 https://madhappy.jp @madhappyjp ABOUT MADHAPPY “Madhappy” is a Los Angeles-based fashion brand that explores individual expression through apparel, events, and
experimental retail spaces to make the world more optimistic and positive. Based on the philosophy of “Local Optimist,” we aim to emphasize the small joys and happiness in everyday life and deepen community connections. Sharing our experiences in improving the lives and mental well-being of people with mental health issues, we express optimism and positivity in our seasonal ready-to-wear collections. For more information, please visit https://madhappy.jp and official Instagram account @madhappyjp Please visit.