[Sanki Shoji Co., Ltd.] Sanki Shoji, which operates the inbound souvenir shop “Sanki Zakka,” has launched the Japanese clothing brand “San Mile.” Sanki Shoji Co., Ltd. Press release: April 22, 2025 Sanki Shoji, which operates the inbound souvenir store “Sanki Miscellaneous Goods,” has launched the Japanese clothing brand “San Mile.” Sales will begin on April 18th (Friday) at Miki miscellaneous goods stores and the direct e-commerce site “Find My JAPAN Online Store.” Find My JAPAN, a new business of Sanki Shoji Co., Ltd. (President: Yoshinobu Kumagai). The same division, which also operates Harajuku’s inbound souvenir store “Sanki Miscellaneous Goods,” has launched a new brand “San Mile” (pronounced: Mairu) and opened an official online store. The company’s sales record at “Sanki
Miscellaneous Goods” has led to the company’s growing popularity in Japan. Realize the demand for fashion. We have started planning a “new Japanese clothing brand” that will revive traditional Japanese clothing into a modern version and be easily enjoyed in overseas lifestyles, and also easy to incorporate into everyday fashion. The “OHARAME KIMONO JACKET” collection will be announced on April 18th (Friday) as the first product. The design of this collection is inspired by the traditional clothing worn by women called “Oharame.” We are embarking on a new challenge of collaborating with domestic creators and makers to spread Japanese kimono culture overseas. ■ Reference mile overview
https://prcdn.freetls.fastly.net/release_image/47806/49/47806-49-765711b75a1ec68060b5300a3bf23800-3900×3900.png See mile brand logo “Enjoy the traditional beauty of Japan freely and uniquely.” We are reviving Japanese clothing, which is steeped in Japanese spirituality, the changing seasons, rich culture, and history, into a modern version. By combining the skills and passion of craftsmen from all over Japan, we propose a style of Japanese clothing that is loved by people all over the world. We aim to pass down the beauty of Japanese clothing for the next 100 to 200 years. The brand name “San Mile” refers to the “three” of Sanki Shoji, which has celebrated its 70th anniversary, and expresses its sincere desire for fashion. Furthermore, the word “san” can also be read as “mile,” and is derived from the Latin word “mille,” meaning 1,000, so it expresses our respect for Japanese kimono culture, which has been passed down for more than a thousand years, and our strong desire to continue passing on its aesthetics to the future. ▼See mile official EC site “Find My JAPAN Online Store” https://find-myjapan.com ▼Official Instagram https://www.instagram.com/japan.mile/ ■OHARAME KIMONO JACKET Kimono is famous as Japan’s traditional folk costume, but there are many different types of clothing, including work wear for farming (Noragi) and loungewear worn at home (Jinbei). This collection, named “Ohara Onna”, was inspired by the costumes worn by women from Kyoto’s Ohara district when they carried specialty products on their heads and carried them around the city selling goods. Although it was work wear from an era that could not be called affluent, it is a cute work wear that is unique to women and is conscious of being seen. Due to its origin, this collection has been designed to be enjoyed in everyday life. Pair it with your casual fashion, or use it as a modern jacket for the office. We offer Japanese clothing that transcends national borders, gender, and age, and creates infinite expressions depending on the wearer. ▼OHARAME KIMONO JACKET sales destination ・Sanki Miscellaneous Goods Laforet Harajuku Store (https://maps.app.goo.gl/oHfJdRjtpnK22WKC9) ・Find My JAPAN Online Store
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https://prcdn.freetls.fastly.net/release_image/47806/49/47806-49-49397309f8a5f82fd2ed64673399b32e-2025×2700.jpg For hotels, inns, restaurants, and photo studios At Find My JAPAN, we are also providing services to hotels, inns, restaurants, and photo studios. In the future, Sanmile plans to release a diverse lineup of Japanese clothing, all of which are characterized by the fact that they don’t require dressing, can be enjoyed both during the trip and after returning home, and are highly fashionable. We can accommodate a wide range of price ranges, so please consider adding value to your inbound services. If you have any questions or requests, please feel free to contact us at any time. ■ Sanki Shoji Co., Ltd. Find My JAPAN
https://prcdn.freetls.fastly.net/release_image/47806/49/47806-49-4b8f54e4341009d104928286731e8bbb-3900×2450.jpg Sanki Miscellaneous Goods Laforet Harajuku Store – Photographed in March 2025 【Find My JAPAN】 A project that turns JAPAN’s “Nice!” into “Very Nice!” Souvenir store production, product planning for foreigners, event planning, etc. We will connect with creators and makers from all over Japan and recreate the appeal of Japan from a global perspective. [Directly managed store Sanki miscellaneous goods Laforet Harajuku store] Address: Laforet Harajuku 2F, 1-11-6 Jingu, Shibuya-ku, Tokyo Business hours: 11:00~20:00 Closed days: Same as commercial facilities Official Instagram: @sankizakka_official Google Map: Sanki Miscellaneous|SANKI ZAKKA ▼Contact information regarding this matter Sanki Shoji Co., Ltd. Find My JAPAN Ayu Sugawara Phone: 03-6426-5614 Email: info@find-myjapan.com

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