[New announcement] From rest time to walking around town. Conditioning wear “RUHE PRODUCTS” official website open
S Easy Co., Ltd. Press release: April 23, 2025 [New announcement] From rest time to walking around town. Conditioning wear “RUHE PRODUCTS” official website opened Conditioning wear products [RUHE PRODUCTS] launched
https://prcdn.freetls.fastly.net/release_image/154682/2/154682-2-e2e8327261770b003684fa4f326abeb1-1920×1080.png S.E.G. Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative Director: Satoshi Horiguchi) will begin selling “RUHE PRODUCTS,” a functional conditioning wear product developed for athletes’ rest, on its official website from April 28, 2025 (Monday). “RUHE PRODUCTS” is equipped with a “blood circulation” function that helps athletes who compete in harsh environments every day to condition their bodies even with a little rest, helping to improve the performance of fatigued bodies.
https://prcdn.freetls.fastly.net/release_image/154682/2/154682-2-ac9b1b6d743b0faddac28b8dd297b861-1920×1080.png ■Development background It was developed in collaboration with experts in sports, apparel, and medical care to help athletes perform in fatigued environments, and it has a function that promotes blood circulation to help condition the body even with a little rest, for athletes who compete in harsh environments every day. The theme is to develop functional wear that combines fashionability not found in conventional recovery wear and high-performance apparel, and can be worn not only while sleeping or resting, but also for around town. ■Characteristics of “RUHE PRODUCTS” 01Blood circulation promotion function extracted from hot spring ingredients With “recovery” as our functional theme, 1st Delivery uses “IFMC.: Integrated Functional Mineral Crystals” (IFMC), which are ultra-fine mineral crystals at the nanometer level extracted from hot spring ingredients, into all of our products. Conventional technologies used in recovery wear include far-infrared rays, ceramics, and magnetism, but these technologies are limited to processing materials such as polyester and other synthetic fibers, so the apparel team proposed the development of Ifmic.
https://prcdn.freetls.fastly.net/release_image/154682/2/154682-2-ecfc7a81f564d93db2c887f994289f86-1921×1081.png “IFMIC” is a nanometer-level extremely minute mineral crystal produced by Teikoku Pharmaceutical Co., Ltd. with an eye on hot spring therapy. It is a substance that is extracted by combining several types of minerals, immersing them in iron-rich hot spring water for a certain period of time, and then using a special process to extract the eluate. By using organic cotton and processing it into an original fabric developed with knitters in Wakayama, it has the effect of increasing NO (nitric oxide) in the blood when worn, relaxing the smooth muscles of blood vessels and smoothing blood circulation. 02 Carefully selected materials and Japanese technology The main item, the T-shirt, is made from organic cotton from India and has a body knitted by a long-established knitter in Wakayama Prefecture. Indian cotton is characterized by its high wax and oil content, which gives it a slimy feel and luster, giving it a beautiful color.
https://prcdn.freetls.fastly.net/release_image/154682/2/154682-2-d33fe18dd46432843d96548154e66b61-1921×1082.png On farms that grow organic cotton, they carefully raise cows and compost the cotton leaves and stems and cow excrement after
harvesting.They also spray insecticides made from grass and plums, plant corn and sugar cane to attract insects, and plant insecticide plants and fences. The cotton is carefully hand-picked by skilled hands, resulting in high-quality cotton with minimal impurities. The knitting process begins with the process of applying wax, called a winder, to beautiful, fine threads made from ultra-long staple cotton one by one.The knitting process is then slowly knitted using a knitting machine called a circular knitting machine to avoid putting stress on the threads, resulting in a soft yet strong fabric. The finishing process after dyeing is carried out at a lower temperature than usual and takes longer to reduce the stress on the fabric, resulting in a soft and comfortable high-quality fabric. ■Product details The first delivery will include T-shirts, eye masks, and pajamas. We have a wide selection of natural and highly functional materials to offer quality products that will satisfy discerning users.
https://prcdn.freetls.fastly.net/release_image/154682/2/154682-2-78ae5131ecce28afe9460fde2585f48f-1500×844.png Product name: Light oz Tee Price: 6,930 yen (tax included) Color: black, white Size: M, L Material: 100% cotton
https://prcdn.freetls.fastly.net/release_image/154682/2/154682-2-b877e174ab3e169fb69791febe36f8da-1500×844.png Product name: Middle oz Tee Price: 12,100 yen (tax included) Color: black, white Size: M, L Material: 100% cotton ■Sales method Official website: https://ruheproducts.com/ Release date: Released on Monday, April 28, 2025. Currently accepting reservations SNS: Instagram

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