Shinzone Co., Ltd. Shinzone Yurakucho store becomes a new high-quality space The first renovated store after rebranding is born

[Shinzone Co., Ltd.] Shinzone Yurakucho store becomes a new
high-quality space The first renovated store after rebranding is born ​
Shinzone Co., Ltd. Press release: November 15, 2024 Shinzone Yurakucho store becomes a new high-quality space The first renovated store after rebranding opens
https://prcdn.freetls.fastly.net/release_image/114650/10/114650-10-af45f147661c16386472bc3f4ab40565-3900×2194.jpg Shinzone Yurakucho store Shinzone, a brand developed by Shinzone Co., Ltd. (Headquarters: Shibuya, Shibuya-ku, Tokyo/Representative Director Hiroyuki Someya) with the concept of “high-quality casual that goes well with denim,” will be rebranded for fall/winter 2024. The Shinzone Yurakucho store, which embodies a new type of “quality” that combines functionality and design, was reopened on Thursday, November 7, 2024 as the first store to be renovated after the renovation. From the opening day, we will be welcoming customers with limited items and special events. With the interior concept of “DIALOG NEW CLASSIC,” we value universal values ​​and respect for nature, and propose a new quality that resonates in modern times. From Shinzone’s perspective, we design spaces that will be loved through the ages, emphasizing the fusion of natural materials and functionality, and creating
environmentally friendly, “high-quality” spaces, embodying our new vision based on three keywords. I did. Anonymous Vintage INCARNATION designs its own unique furniture and art pieces by remaking Japanese antiques and old materials. In collaboration with Takashi Nakamura, Shinzone creates antiques and materials with unique textures and modern details. It has been redesigned into a fixture. You can experience a high-quality space that incorporates the beauty of aging and the attention to detail created by handicrafts. Eco Friendly Wood The façade is made of mahogany cloche veneer that takes advantage of the beauty of natural wood and book-matching techniques, making it stand out as an art piece that takes advantage of natural forms. Even parts that would normally be discarded are not wasted, and the beauty of nature is brought out in a new way. Hybrid Design A hybrid of natural materials and different materials such as metal and glass to achieve both design and functionality. Old and new come together to create a uniquely modern space.
https://prcdn.freetls.fastly.net/release_image/114650/10/114650-10-1a2327aae0eedcc984dbc5c58fef240f-2025×2700.jpg DADDY SHIRT (¥24,000) CHRYSLER PANTS ¥26,000 Renewal opening limited item As limited edition items to commemorate the reopening of our Yurakucho store, we have changed the standard fabric to washable wool and are offering “DADDY SHIRT” and “CHRYSLER PANTS” in elegant colors. “DADDY SHIRT” has a straight hem detail and a slit again to make it easier to wear as a jacket. We will also have a lineup of vintage bags and more to commemorate the reopening. Reopening commemorative event Lumine 10% campaign & Shinzone MEMBERS CARD double points up campaign Period: 7 days from November 14th (Thursday) to November 20th (Wednesday) Content: During the period, customers who shop at Lumine stores will receive a 10% discount on all items. Additionally, customers with Shinzone MEMBERS CARD can earn double points during the period in addition to regular points. New store Instagram account As a new base of communication, we have opened an Instagram account exclusively for the Yurakucho store. For the latest information and campaigns, please visit @shinzone_yurakucho We will continue to send information from time to time. Shinzone Lumine Yurakucho store 100-0006 Lumine Yurakucho 1 2F, 2-5-1 Yurakucho, Chiyoda-ku, Tokyo 03-5222-1727 Shinzone A women’s select shop founded in 2001. Based on the store’s concept of “high-quality casual clothes that go well with denim,” we mix denim with high-quality real clothes that are based on the ivy and preppy styles of the East Coast of the United States, and are updated with seasonal basic items in a modern mood. I would like to make a suggestion. WEB STORE： https://shinzone.com Instagram: https://www.instagram.com/shinzone_official/ For inquiries regarding this matter: pr@shinzone.com