Adastria Co., Ltd. AND ST TOKYO opens its flagship store “and ST TOKYO” in Harajuku, offering new discover ies and encounters as a “media store that connects you with your likes”! Developing collaborative promotions with va rious companies with an ey

【Adastria Co., Ltd.】 AND ST TOKYO opens its flagship store “and ST TOKYO” in Harajuku, offering new discoveries and encounters as a “media store that connects you with your likes”! Developing
collaborative promotions with various companies with a view to inbound tourism ​
Adastria Co., Ltd. Press release: April 23, 2025 AND ST TOKYO opens its flagship store “and ST TOKYO” in Harajuku, offering new discoveries and encounters as a “media store that connects you with your likes”! Developing collaborative promotions with various companies with an eye toward inbound tourism Accelerate your business as a platformer by leveraging the synergies between flagship stores and EC malls
https://prcdn.freetls.fastly.net/release_image/1304/2605/1304-2605-f779aeea06868f150a93d2162fc87653-1920×1005.jpg ANDST Co., Ltd. (2-21-1 Shibuya, Shibuya-ku, Tokyo, President and CEO: Osamu Kimura), which operates mall & media businesses, production businesses, etc. in the Adastria Group, will open “and ST”, the flagship store of “and ST”, an e-commerce mall with over 20 million members, on April 24, 2025 (Thursday) at WITH HARAJUKU, located 2 minutes’ walk from JR Harajuku Station in Tokyo. We will be holding the grand opening of TOKYO. “and ST TOKYO” not only brings together Adastria’s popular brands, but also serves as a “media store that connects you with your likes”, with an eye on inbound demand, and a variety of pop-up spaces for companies inside the store. In addition to selling other brand products and developing IP collaborations with Adastria brands, we will carry out collaborative promotions such as using in-store signage and sampling for customers. About and ST TOKYO ■ “and ST TOKYO” concept A place where you can connect (find/meet) your “likes” Fun and connected. Connect with sensitivity. Connect with your friends. Connect with the brand. Connect with your hobbies. A place where you can connect more with everyone, including people, things, and values. ■ “and ST TOKYO” store overview Opening day Thursday, April 24, 2025 Location WITH HARAJUKU 1F 1-14-30 Jingumae, Shibuya-ku, Tokyo Store area Approximately 230 tsubo Business hours Weekdays: 11:00-21:00 Saturdays, Sundays, and holidays: 10:00-21:00 Special site https://www.dot-st.com/cp/and_st_tokyo ■Characteristics of “and ST TOKYO” In addition to handling Adastria’s popular brand products, “and ST TOKYO” will have a pop-up space for other brands and IP collaborations, use of signage in the store, and sampling for customers. There will also be a food and beverage corner, providing customers with a new experience and a place to interact. Taking advantage of its prime location, a 2-minute walk from Harajuku Station, and the activities of over 4,000 Adastria staff members who participate in “and ST’s” popular styling service “STAFF BOARD,” we will promote collaborative promotions with other companies’ brands as a new space that enables the promotion of other companies. When the store opens, there will be a pop-up space for cosmetics brand PAUL & JOE, and a styling collaboration featuring Cath Kidston items in the LOWRYS FARM brand area.
https://prcdn.freetls.fastly.net/release_image/1304/2605/1304-2605-9692a9ab22a23d0cef6a17787e19baa7-1156×528.jpg For other details on the opening event to commemorate the grand opening, please check the press release below. Creating synergies across the group ■Synergy with EC mall “and ST” <1.Open
platform> The e-commerce mall “and ST” will begin to open to other companies in 2022, and will begin handling other companies’ brand products in earnest. The current store openings have increased to 33 brands (as of April 23, 2025). In addition, the number of members has exceeded 20 million, with progress being made in acquiring new customers through sales of IP collaboration products and point linking. Most recently, we launched a magazine for members, “and ST MEDIA,” and are promoting our business while working to strengthen the engagement of and ST members. In the future, as the platform becomes more open, there will be more opportunities for customers to come into contact with other companies’ brand products even in the real world of “and ST TOKYO.”
https://prcdn.freetls.fastly.net/release_image/1304/2605/1304-2605-f64faafb9fa0c92cdf13672d2eb25131-601×418.png EC mall “and ST”
https://prcdn.freetls.fastly.net/release_image/1304/2605/1304-2605-bbcdb9023ff09dde986edbd71c174e75-558×486.png and ST MEDIA <2. Providing value by utilizing popular staff> We make it possible to promote collaboratively with other companies by leveraging the strengths of the Adastria Group’s real connections with customers at over 1,600 stores and the styling service “STAFF BOARD”, which is staffed by over 4,000 staff nationwide. We also offer product planning, such as collaboration products between popular Adastria staff who have many followers and other companies.
https://prcdn.freetls.fastly.net/release_image/1304/2605/1304-2605-6d3bcdef191fc4fa49ef9006abf1b498-600×600.png STAFF BOARD
https://prcdn.freetls.fastly.net/release_image/1304/2605/1304-2605-e1d45e5d70bdad5ec714ab5809dcf744-442×264.jpg and ST MAKE <3.Global expansion> Adastria Group has been operating multi-brand stores in the Taiwanese market since 2003, and aims to expand in the Asian region by utilizing solutions such as “STAFF BOARD,” which has been successful in Taiwanese e-commerce. In addition, “and ST TOKYO” will stimulate inbound demand in Harajuku, Tokyo, and by strengthening connections, it will also serve as a foothold for opening overseas stores.
https://prcdn.freetls.fastly.net/release_image/1304/2605/1304-2605-6bede129ce59d2640b18dbe549ee8e40-600×600.png In the future, we will accelerate our business as a “Play fashion! Platformer” by leveraging the synergies between “and ST TOKYO” and the e-commerce mall “and ST,” connecting with diverse stakeholders, and expanding our business. ■About EC mall “and ST”
https://prcdn.freetls.fastly.net/release_image/1304/2605/1304-2605-e52aafe08a5a48edda70818b502517e1-2000×800.jpg The official web store of the Adastria Group, where over 30 brands such as “Global Work”, “Nicoand”, and “Lori’s Farm” are gathered. = Can be used at approximately 1,500 brand stores nationwide and the web store! Save! and ST point = Staff board with the latest coordination updated daily by over 4,000 staff members = Abundant and real customer product reviews to help you with your shopping ＝An open platform where companies from various categories participate Customers, companies, communities, everyone, and more. Connect. “Play fashion! Platformer”. We are currently operating 26 OMO-type stores, “and ST Stores,” which combine the advantages of a web store and a store, and one store overseas and one overseas. (As of the end of March 2025)
https://www.dot-st.com/
https://apps.apple.com/jp/app/collect-point/id404786725 ＜Android
version app＞ noopener”>https://play.google.com/store/apps/details?id=jp.point.android.dailystyling&hl=ja ■About the ANDST Group
https://prcdn.freetls.fastly.net/release_image/1304/2605/1304-2605-11641daa4af19d9769e4661c93a3c1f1-2000×1050.jpg ANDST Co., Ltd. (President and CEO: Osamu Kimura) is expanding its range of diverse product categories and offering a new shopping experience that combines the real and digital. As a Play fashion! platform that seamlessly connects users and business partners, we will develop services that are in line with the times.
＜URL＞https://www.andst.co.jp/ ■About Adastria Group Co., Ltd. Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2605/1304-2605-51bc14d38d5bb285f949abc63d8c065c-2848×702.jpg The Adastria Group is a multi-company group that includes “Adastria Co., Ltd.”, “Element Rule Co., Ltd.”, “BUZZWIT Co., Ltd.”, and “Zetton Co., Ltd.”, which operate more than 45 apparel,
miscellaneous goods, and food and beverage brands, as well as “ANDESTI Co., Ltd.”, which operates mall and media businesses, “Adastria Logistics Co., Ltd.”, which handles the group’s logistics, and a special subsidiary, “WeOur Co., Ltd.”. We aim to become a “Play fashion! platformer” that strengthens ties with various stakeholders and spreads the excitement of fashion both domestically and internationally. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/
https://www.instagram.com/adastria_official/