COMFORT, which is extremely popular among Korean celebrities, will hold a POP-UP at Isetan Shinjuku store! Irize Co., Ltd. Press release: April 23, 2025 COMFORT, which is extremely popular among Korean celebrities, will hold a POP-UP at Isetan Shinjuku store! New characters from Comfort Universe will be on pre-sale starting April 30th (Wednesday)!
https://prcdn.freetls.fastly.net/release_image/112297/25/112297-25-b06229b8a4bd29b9bec8373607feac93-2700×1100.jpg This time, Korean culture platform COMFORT will be holding an event for one week from April 30th (Wednesday) at East Park/Promotion on the 2nd floor of Isetan Shinjuku Main Building. We have decided to open a POP-UP STORE titled ������������������������������ ������������ ������������������������������. ▶ Instagram: @comfort.seoul COMFORT is a cultural platform created in 2022 by a diverse group of creators such as stylists and art directors, centered around TK, a designer and representative, and photographer Kim Hee June, who has created campaign visuals for numerous fashion magazines and luxury brands. Since its opening, it has become a hot topic as artists, actresses, models, and industry figures who have close personal and professional relationships with the two designers have visited, and it has now become a popular tourist spot visited by many people from all over the world. The signature item keyring, created with the motif of the designer’s beloved cat, has been used as a bag charm by many celebrities and K-POP idols, including BLACKPINK’s Jennie and Rosé, G-DRAGON, BTS’ V, Stray Kids’ Felix, RIIZE’s Shotaro, Won Bin, Anton, and popular Korean actress Jung Ho-young, and has become a hot topic around the world. This POP-UP STORE has the idea of “bringing new friends from Korea to Tokyo”**, and the new characters “Navi” and “Munk” will be unveiled for the first time in the world. These items are scheduled to go on sale in advance at the Isetan Shinjuku store and Isetan online store. In addition, smart tocks, collaboration items with BYS, and desk clocks will be sold in limited quantities, as well as apparel that incorporates the event’s concept of home delivery service into graphics, classic bags, pouches, caps, stickers, jewelry, and many other fashion goods that were previously only available at COMFORT SEOUL. ■Product details The new NABI is a calico cat that is said to bring good luck. Attach NABI’s positive energy to your bag, keys, pouch, etc. and bring it with you! *Due to the characteristics of the fabric, the pattern may vary depending on the item. Image
URL: https://prcdn.freetls.fastly.net/release_image/112297/25/112297-25-ddf9e70618386fca67ef2161554f05fd-1800×1200.jpg ・NABI Key Ring tricolore – ¥8,000 Tax The new soft gray and ivory cat MUNK has completely new details, and unlike traditional keyrings, you can enjoy the pose of him wrapping his cheek in his hand. Her cute expression will make everyone smile.
https://prcdn.freetls.fastly.net/release_image/112297/25/112297-25-aee0e90890ee734d53f71d9587133065-1800×1200.jpg ・MUNK Key Ring Gray – ¥8,000 Tax
https://prcdn.freetls.fastly.net/release_image/112297/25/112297-25-6eeb98e2ee45f06f060c81daffdd8104-1800×1200.jpg ・MUNK Key Ring Ivory – ¥8,000 Tax Including the signature model “PIYONG Black”, “Isetan Blue” is also back in stock! Comfort keyrings are loved by many celebrities. Please take this opportunity to choose the perfect item for you from our extensive lineup.
https://prcdn.freetls.fastly.net/release_image/112297/25/112297-25-1f3613a9b9dbee1f973cca300e63a23c-3900×2787.jpg ・Other comfort universe keyring list ■Novelty Customers who purchase over 11,000 yen including tax at the venue will receive an original sticker pack as a novelty gift. *Due to limited quantity, it will end as soon as it runs out.
https://prcdn.freetls.fastly.net/release_image/112297/25/112297-25-f4856156b03d8c1981e77636455c26ff-2000×2500.png ■Event overview “������������������������������������������
������������������������������������������ :
������������������������������ ������������
������������������������������” POP-UP STORE Date: April 30th (Wednesday) – May 6th (Tuesday) Location: Isetan Shinjuku Main Building 2nd floor East Park/Promotion Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022 Phone number: 03-3352-1111 Business hours: 10:00 – 20:00
This article was partly generated by AI. Some links may contain Ads. Press Release-Informed Article.