[Keene Japan LLC] Introducing a collaboration with “Gramicci”, which uses hemp material that is gaining attention again as a sustainable material. Released on Thursday, April 24, 2025
Keene Japan LLC Press release: April 23, 2025 Introducing a collaboration with “Gramicci” that uses hemp material, which is gaining attention again as a sustainable material. Released on Thursday, April 24, 2025.
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https://prcdn.freetls.fastly.net/release_image/59148/150/59148-150-9548daa2b8142d5ea6fa3fcb5c1dbcb1-2160×2700.jpg Since its founding in 2003, outdoor footwear brand “KEEN” has defined “any place without a ceiling” as outdoor, and has been proposing innovative hybrid footwear using manufacturing methods that reduce the global environmental impact.The outdoor footwear brand KEEN will launch its second collaboration with “Gramicci” from
California, which has its roots in climbing, on April 24th (Thursday). Gramicci Harajuku, Gramicci official website (https://gramicci.jp/), KEEN official online store (https://www.keenfootwear.jp), KEEN directly managed stores, and each handling store will be on sale. The base is KEEN’s original hybrid footwear “NEWPORT RETRO”, which is a fusion of sandals and hiking shoes. Its innovative yet timeless design transcends generations and terrain, and is loved in a wide range of situations, from trails to fashion runways. For the material of the webbing, we chose hemp material, which was released in 2008 and 2018 and was a huge hit. One of the most sustainable materials on the planet, hemp fabric is durable and moisture-wicking. The hemp webbing incorporates Gramicci’s iconic zigzag mountain stitch, which was followed from the design of last year’s first collaboration. Like all KEEN shoes, the Newport Retro is manufactured without the use of any chemicals. PFAS free and antibacterial free. It is special for Keene to be able to once again offer this Newport as part of the HEMP collection in collaboration with Gramicci. Together, we are digging into our archives, looking back at the past, and taking a step forward for the sake of our planet.
https://prcdn.freetls.fastly.net/release_image/59148/150/59148-150-776e578f40f9f784b0d7c10dc935fe7b-3000×1504.jpg Product name: NEWPORT RETRO Product number: 1030581 MEN 1030635 WOMEN Color name: GRAMICCI HEMP Size/Weight: 25-29/30cm 379g (27cm one leg) MEN ：22.5-26cm 325g (24cm one leg) WOMEN Price including tax: ¥16,500 Sandals that go beyond shoes are the true pinnacle of KEEN products, giving rise to the term hybrid footwear. Shoes that stand out from sandals. Lightweight and perfect for urban and travel use. UPPER: The upper is made of hemp material with excellent durability and moisture wicking properties. FOOTBED: EVA footbed molded three-dimensionally to match the shape of the sole of the foot provides comfortable cushioning MIDSOLE: Compression-molded EVA midsole that is
lightweight, hard to deteriorate, and cushions the impact when walking, provides excellent cushioning. OUTSOLE: Non-marking rubber outsole with excellent abrasion resistance and grip that does not leave footprints, laser siping provides excellent anti-slip properties by pushing water away from the ground surface Easy to put on and take off, comfortable fit, bungee shoelaces unique to KEEN Quick-drying lining that is comfortable even when you move Anatomically designed midfoot ensures a natural fit KEEN.PROTECT uses a molded rubber guard to provide reliable toe protection
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https://prcdn.freetls.fastly.net/release_image/59148/150/59148-150-a6a9b0a9879bc1a8b38492935e190521-2160×2700.jpg ■ About: Gramicci In the 1970s, legendary rock climber Mike Graham was known as the “Stone Master” in the United States and led Yosemite rock climbing. Recognizing the need for more flexibility in climbing clothing at the time, as new climbing methods focused on speed and style were being pioneered, he set out to create highly functional clothing using his own unique methods, and in 1982, he launched Gramicci in a small garage in California. Gramicci’s dyed and exposed products, Gramicci pants and Gramicchi shorts, have become beloved items to this day.They are equipped with unique functionality, a gusseted crotch that allows the legs to be spread naturally 180 degrees, and a webbing belt that can be easily adjusted with one hand. These Gramicchi pants are synonymous with climbing pants and have quickly spread throughout the United States and are also accepted in Japan. It also became popular not only among climbers, but also among surfers and skaters in the mid-1980s, and is now gaining support from young people with high fashion sense.
https://prcdn.freetls.fastly.net/release_image/59148/150/59148-150-a4fab7040d06bd20c11770c96b508a2b-2160×2700.jpg ◆KEEN Official Online Store: https://www.keenfootwear.jp/ ◆KEEN Official Instagram: https://www.instagram.com/keen_japan/ ◆KEEN Official TikTok: https://www.tiktok.com/@keen_japan ◆KEEN Official Facebook: https://www.facebook.com/KEENJapan/ ◆KEEN Official YouTube Channel: https://www.youtube.com/user/KEENJapan
https://prcdn.freetls.fastly.net/release_image/59148/150/59148-150-272f2106c7d4016d1311afb3c4aec67e-1005×489.jpg ABOUT KEEN “Can sandals protect my toes?” The history of KEEN began in 2003 with a simple question from founder Laurie Furst. KEEN is an outdoor footwear brand based in Portland, Oregon, USA, with social contribution as the cornerstone of its management. Since our founding in 2003, we have defined the outdoors as “any place without a ceiling,” and have been proposing innovative multifunctional hybrid footwear that fuses different concepts such as sandals and shoes, land and water, mountains and cities, comfort and functionality, fashion and practicality. Its innovative and versatile products are
manufactured under the concept of
https://prcdn.freetls.fastly.net/release_image/59148/150/59148-150-050c8b56fcbd0ea52861e309f7bfec94-1704×1704.jpg KEEN EFFECT Born for outdoor living, KEEN believes we have a responsibility to protect the places we live, play and work. Since our founding in 2003, we have been committed to environmental protection, disaster relief, gender equality, and climate justice, with a strong desire to make a positive difference in the world. That is [KEEN EFFECT], which is centered on CONSCIOUSLY CREATED (to be kind to the earth and people), PROTECTING THE PLANET (to protect the earth), and PROMOTING TOGETHERNESS (to make the world positive). It may not be perfect. But I believe that we have the power to create a better future.
https://prcdn.freetls.fastly.net/release_image/59148/150/59148-150-ef4d3910b389cfede538ce0e7afe3b2b-1704×1704.jpg CONSCIOUSLY CREATED: Tsukuri Kata that is kind to the earth and people “Manufacturing with an awareness of the existence of the earth and people.” 24 billion pairs of shoes are produced on earth every year. This means that every human being adds three pairs of shoes every year. Our shoes at KEEN are a part of this, and since our founding, we have been working with the mission of “creating shoes that do not have a negative impact on the environment for the future of the earth.” We call it . We eliminate the harmful organic fluorine compound “PFAS” from the water repellent processing process, and use leather certified by LWG (Leather Working Group), an environmental certification organization that performs environmentally friendly leather tanning processes, for our leather products. The footbed (insole) is treated with chemical-free deodorization using probiotics technology, and the mesh upper and recycled P.E.T. are used to strengthen the durability of the toe and upper sides.
