Adastria Co., Ltd. “niko and…” will release a campaign movie starring brand ambassadors Takumi Kitamura and Kaya Kiyohara on Thursday, April 24, 2025!

[Adastria Co., Ltd.] “niko and…” will release a campaign movie starring brand ambassadors Takumi Kitamura and Kaya Kiyohara on Thursday, April 24, 2025! ​ Image
URL: Adastria Co., Ltd. Press release: April 24, 2025 “Niko and…” will release a campaign movie starring brand ambassadors Takumi Kitamura and Kaya Kiyohara on Thursday, April 24, 2025! The song is a cover of Tamio Okuda’s “Wandering”. “Travel relay” woven by four stories
https://prcdn.freetls.fastly.net/release_image/1304/2606/1304-2606-df46b045dcd168e16ebfe17083592159-1920×1005.jpg Niko and …, a style editorial brand developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President and CEO: Osamu Kimura), will be releasing a campaign movie starring actors Takumi Kitamura and Kaya Kiyohara from April 24, 2025 (Thursday) on a special website, on the official “niko and …” YouTube channel, and on “niko and …” nationwide. …” will be released at the store. The theme of this campaign movie is “Everyone’s little journey.” The film depicts the unexpected encounters between Kitamura-san and
Kiyohara-san, as well as the supporting cast, who act a little out of the ordinary in their daily lives and come across something new and unexpected. The message of the brand catchphrase of “niko and…” is expressed through the story of finding an unexpected “match” through an unexpected encounter that does not go as expected. The song is Tamio Okuda’s famous song “Wandering”, sung in a chorus style by Ryo Nagano, Yuya Iwasaki, Ayako Kamegai, and Natsumi Murota while relaying microphones, so you can enjoy “Wandering” that can only be heard here. Interview videos and making-of videos of Takumi Kitamura and Kaya Kiyohara will also be released on official YouTube from Thursday, April 24th. ■Special site: niko and … 2025 CAMPAIGN “Travel Relay” https://www.nikoand.jp/2025campaign/deauniau2025 ■niko and … About 2025 CAMPAIGN MOVIE In the video, four people including Takumi Kitamura, Kaya Kiyohara, Maru Nouchi (Machiko), and Rei Saito (Minoru) have an “unexpected encounter” with something wonderful in their daily lives. The excitement of unexpected new encounters is expressed in illustrations by illustrator Evia Yano. I view the act of making a different choice in an ordinary day as a “small journey,” and depict moments that bring a little excitement and freshness to each day, something that everyone can experience. In addition, although the 15-second movies of each of the four people are independent, if you play them consecutively, the video and music will be seamlessly connected, creating a new sensation relay movie that will bring you new encounters. ■niko and … 2025 CAMPAIGN MOVIE Details (1) “Travel Relay” – Machiko’s Journey – 15 seconds
https://prcdn.freetls.fastly.net/release_image/1304/2606/1304-2606-8636e796e551a24e11ee6011e1d9795c-3900×736.jpg Machiko: I order something out of the ordinary at the usual store. A short trip At her favorite curry shop, Machiko catches the eye of the unusual new menu item “Super Red Curry” and orders it. When I took a bite, I was surprised by the unknown taste and smiled. Machiko: This person I met on my travels will be with me for the rest of my life -The place you want to explore is within yourself. Let’s meet “niko and …” Mr. Kitamura, who happened to be at the same store, leaves the store. ■niko and … 2025 CAMPAIGN MOVIE “Travel Relay” – Machiko’s Journey – 15 seconds https://youtu.be/8FvUhqhOf7U (2) “Travel Relay” -Kitamura’s Journey- 15 seconds
https://prcdn.freetls.fastly.net/release_image/1304/2606/1304-2606-62153f20a4749fbdfdd2d012005769d8-3900×736.jpg Mr. Kitamura walking on his usual path. When I stepped into the narrow alley I always passed by, I saw the shadow of a large monster in front of me… Kitamura: For the first time, I sneaked into an alley that I usually pass by. The beginning of a small journey What was actually waiting for me was a cute puppy. I smile at the unexpected name “Kaiser” and take a commemorative photo. ―Expectations are waiting to be betrayed. Let’s meet “niko and …” Mr. Kiyohara happened to be passing by and crossed the alley. ■niko and … 2025 CAMPAIGN MOVIE “Traveling Relay” -Kitamura’s Journey- Edition 15 seconds
https://youtu.be/0jWyTL6x-oI (3) “Travel Relay” -Kiyohara’s Journey- Edition 15 seconds
https://prcdn.freetls.fastly.net/release_image/1304/2606/1304-2606-22b539d68ef6b8645a3a532bb6930012-3900×736.jpg I happened to stop by a record store. Attracted by the mysterious jacket design, he picks up a record. Kiyohara: A store on the road I’ve passed 100 times, but I’ve never been inside. I encountered a jacket with a high centripetal force. New world The store clerk (Minoru) compliments her on her sense of style, and she smiles shyly. I leave the store happily. — Surprise yourself. Let’s meet “niko and …” ■niko and … 2025 CAMPAIGN MOVIE “Travel Relay” -Kiyohara’s Journey- Edition 15 seconds https://youtu.be/59k3QD3DLNA (4) “Travel Relay” – Minoru’s Journey – 15 seconds
https://prcdn.freetls.fastly.net/release_image/1304/2606/1304-2606-628596034ca0eaa6147c06bfd474c58e-3900×736.jpg Minoru has finished his part-time job at a record store. On the way home, I found a ramen shop with a long line. Minoru: I think I’ll try standing in line for the first time. The beginning of a journey of about 20 minutes. Huh…isn’t it kind of hot? Ahead of my line of sight, I saw an old man hopping through the city. Minoru’s feelings also jump. ―Every encounter is an unexpected encounter. Let’s meet “niko and …” When Minoru leaves the ramen shop, he has an unexpected chance encounter in front of the shop. . . ■niko and … 2025 CAMPAIGN MOVIE “Travel Relay” – Minoru’s Journey – 15 seconds
https://youtu.be/hB9czxNBAio Thursday, April 24, 2025 Published on “niko and . . . 2025 CAMPAIGN Travel Relay special site” and “niko and …” official YouTube channel 15 seconds (5) “Travel Relay” Long ver. A longer version is also available, depicting the four characters meeting new people on their daily “small journeys” in a relay format.
https://prcdn.freetls.fastly.net/release_image/1304/2606/1304-2606-2027bad99c2ea24e782fbcdae1fb9e0b-3900×736.jpg Kitamura: Today Kiyohara: Somehow Kitamura/Kiyohara: I felt like I could meet myself The first stage is a curry shop. Kitamura-san is eating curry at the counter when Machiko, a regular customer, comes over. Machiko went on an adventure today and chose a different menu than usual. You can’t help but stand up at the deliciousness and look happy at this new encounter.
https://prcdn.freetls.fastly.net/release_image/1304/2606/1304-2606-fb116637da6ec8d8541922949baf818e-3900×731.jpg Mr. Kitamura paid the bill and left the curry shop. On the way home, he is drawn to an alley he usually passes by and decides to sneak into it for the first time. There I met a cute puppy. At that moment, Kiyohara-san was seen passing by on the inner street while
Kitamura-san was petting a puppy and taking a selfie.
https://prcdn.freetls.fastly.net/release_image/1304/2606/1304-2606-f903675ea12134ad25a29c93a27c44bc-3900×736.jpg Mr. Kiyohara entered a record store on the road he always passes by for the first time. When you pick up a record you’re interested in, Minoru, a store clerk who was watching the scene, calls out to you. Mr. Kiyohara, feeling shy about his first experience, buys a record and leaves the store.
https://prcdn.freetls.fastly.net/release_image/1304/2606/1304-2606-b3599e4e92f36b21465fec8eb3b0c81b-3900×736.jpg Minoru finished his part-time job. On the way home, I decided to try waiting in line for the first time at a ramen shop where there was a long line. While waiting in line, I came across an old man who was hopping and moving around, and he seemed to be captivated by it. In the final scene, right after Minoru leaves the ramen shop, they have a chance encounter in front of the shop. . .
https://prcdn.freetls.fastly.net/release_image/1304/2606/1304-2606-46ae4fd6e05282f55053322345bab7f5-1920×1080.png Kitamura and Kiyohara: Meeting “niko and…” ■niko and … 2025 CAMPAIGN MOVIE “Traveling Relay” -long ver.
https://youtu.be/eQUbo-utxuE Thursday, April 24, 2025 “Niko and . . . 2025 CAMPAIGN Travel Relay Special Site” and “niko and …” nationwide 118 seconds ■Performer profile Takumi Kitamura Born in Tokyo. In 2008, he made his film debut in the movie “DIVE!!”, and in 2011 he formed the four-member band “DISH//”. He won the 41st Japan Academy Award for Best New Actor for the movie “I Want to Eat Your Pancreas.” Recent appearances include the dramas “Awageba Takashi”, “Detective Stay Homes”, “Starry Night”, “Antihero”, and the movies “Sakura”, “Young People at Dawn”, “Tombi”, “Tokyo Revengers”, “Court Game”, and “Bad Summer”. In addition, the NHK TV drama series “Anpan” in the first half of 2025 will be broadcast from March 31st. Kaya Kiyohara Born in Osaka. In 2015, he made his acting debut in the NHK TV drama series “Asa ga Kita”. In the first half of 2021, she appeared as the heroine in the TV drama series “Okaeri Mone.” She won the Japan Academy Award for Best Supporting Actress for the movie “To Those Who Were Not Protected”. Received the Haruko Sugimura Award at the Yomiuri Theater Awards for the play “Joan of Arc.” In recent years, he has appeared in the movies “Seishun 18 x 2: The Road to You” and “Gobangiri”. In addition, he will star in the ABC TV Sunday drama “My Diary” in October 2024. The movie “Unrequited Love” will be released on April 4, 2025. As a standby work, the Netflix series “Ikusagami” is scheduled to be released in November 2025. Maru Nouchi (Maru Uchi) actor. Born in 2002 in Kanagawa Prefecture. After working as a model, he made his acting debut when he was selected to play the lead role in the movie “I Want to Go Far” (directed by Yuiga Danzuka, 2021). He continues to appear in popular works such as the movie “Under Ninja” (directed by Yuichi Fukuda) and the drama “Ogami Sensei”, which will be released on Sundays in January 2025. Rei Saito Born on February 12, 2002. Born in Nagano Prefecture. His main appearances include the dramas “Love Revolution” (ABC), “Secret THE TOP SECRET” (Kantele), “1122 Iifufu” (Amazon Prime Video), the movie “Ojo to Watchdog-kun,” and the movie “Hatakure.” ■ “Wandering” lyrics and composition Tamio Okuda Born in Hiroshima in 1965. He made his major debut with Unicorn in 1987. In 1994, he began his solo career in earnest with the single “For Love,” and has since collaborated with various artists and demonstrated his talent as a producer. Their activities are diverse, including the band style “MTR&Y”, the singing style “Hitrimata Tabi”, the home recording style DIY analog recording “Kantan Kantabile”, and the outing recording YouTube project “Totsugeki! Automobile”. Due to his unique activities, he is loved not only by listeners but also by musicians. On October 21, 2024, he will celebrate the 30th anniversary of the start of his solo career, and will release the LIVE Blu-ray “Solo 30th Anniversary Live ’59-60′ @ Ryogoku Kokugikan”. In February 2025, he formed a new unit “Ooochie Koochie” with Koji Yoshikawa. As they both celebrate their 60th birthdays this year, they will be holding a national tour with 8 performances in 7 locations across the country, starting with a performance at Hiroshima Green Arena in their hometown of Hiroshima Prefecture and ending with a 2-day performance at Nippon Budokan. ■Illustration Ebiayano Illustrator. Born in 1993 in Fukuoka Prefecture. Selected for the 19th TIS illustration
competition. Started working on Instagram in 2020. Humorously express images from everyday life. ■Campaign information We will carry out the “Deai Ai Ai” campaign, which will be held in various places around the country, where you can find, photograph, and post “Ai Ai ○○○” and win prizes. ■Period: April 24, 2025 (Thursday) 10:00 to May 23, 2025 (Friday) 23:59 ■Prize: “niko and…” Assortment of miscellaneous goods for your trip
https://prcdn.freetls.fastly.net/release_image/1304/2606/1304-2606-b0037a6538fe73f8e5eaf29d45cd5415-3900×3900.jpg ■Number of winners: 25 people selected by lottery ■How to participate: Use your smartphone or camera to take a photo of Nikoand’s “Ai ○○○” that you found, and post it by adding “#Ai Ai” or “#nikoand” to the X. *Please check the special website for details.
https://www.nikoand.jp/2025campaign/deauniau2025 ■Product information On the special site, we will post the latest early summer styling from “niko and…” worn by Takumi Kitamura, Kaya Kiyohara, Maru Nouchi, and Rei Saito. (Product prices include tax.)
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https://prcdn.freetls.fastly.net/release_image/1304/2606/1304-2606-f494c57880438619db44ec2c7efdb68e-3900×2601.jpg Assorted Scarf Shirt Black: 6,000 yen (tax included) USA cotton T-shirt Off-white: 3,500 yen (tax included) Light dry easy pants Olive: 7,000 yen (tax included) 4 pocket belt shoulder bag black: 4,400 yen (tax included) Strap sandals black: 4,400 yen (tax included)
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https://prcdn.freetls.fastly.net/release_image/1304/2606/1304-2606-8ef79f7d7a4837a0c25db1cfc2e2301b-3900×2601.jpg Art pattern craft vest (short type) Ivory: 7,000 yen (tax included) Supima 2WAY Tank Top Ivory: 2,500 yen (tax included) Linen cotton lot cargo pants Khaki: 7,500 yen (tax included) Flower motif shoulder bag black: 4,500 yen (tax included) Kirikae belt sneakers mix: 6,990 yen (tax included) Metal bubble earrings yellow: 1,320 yen (tax included) Heart top necklace: 1,870 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/1304/2606/1304-2606-f90c0663b6b1181d76ad50f2ce22e392-3900×2601.jpg Premium Lawn Gathered Shirt Blue Stripe: 6,000 yen (tax included) FINE linen stitch jumper skirt Black: 10,500 yen (tax included) Metallic 2WAY shoulder bag white: 4,500 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/1304/2606/1304-2606-c1fe95e6d66dbf9daefd7efa5fb477ac-3900×2601.jpg Dry touch easy care shirt light gray: 6,000 yen (tax included) USA Cotton T-shirt Off BD: 3,500 yen (tax included) Light denim 5-pocket wide pants Black: 7,500 yen (tax included) W pocket ZIP shoulder bag Olive: 5,940 yen (tax included) Nylon patch cap gray: 2,970 yen (tax included) Cut-off German sweatshirt white: 5,940 yen (tax included) ■About niko and …
https://prcdn.freetls.fastly.net/release_image/1304/2606/1304-2606-6c5bea2d052b8b7b9e087d05e65e84e1-1853×272.jpg “Niko and…” is a “style editorial brand” that sells apparel, miscellaneous goods, furniture, and food and beverages. We have a lineup of items that are not only practical, but also have a sense of humor, which will bring you unexpected surprises and discoveries that will eventually fit into your lifestyle. Based on this message, we are developing our business for men and women in their 20s and 30s. 145 stores nationwide (as of the end of March 2025, including web stores).
http://www.dot-st.com/nikoand/
https://www.nikoand.jp/
https://www.instagram.com/nikoand_official/ ■About Adastria Group
https://prcdn.freetls.fastly.net/release_image/1304/2606/1304-2606-410e3671bd29875f33dc09a58eb6acc4-850×213.jpg The Adastria Group is a multi-company group that includes “Adastria Co., Ltd.”, “Element Rule Co., Ltd.”, “BUZZWIT Co., Ltd.”, and “Zetton Co., Ltd.”, which operate more than 45 apparel,
miscellaneous goods, and food and beverage brands, as well as “ANDESTI Co., Ltd.”, which operates mall and media businesses, “Adastria Logistics Co., Ltd.”, which handles the group’s logistics, and a special subsidiary, “WeOur Co., Ltd.”. We aim to become a “Play fashion! platformer” that strengthens ties with various stakeholders and spreads the excitement of fashion both domestically and internationally. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/
https://www.instagram.com/adastria_official/