Out of the Box Co., Ltd. April 28th is Gal Day! Heisei and Reiwa gal image ranking we asked 103 gals

[Out of the Box Co., Ltd.] April 28th is Gal Day! Heisei and Reiwa gal image ranking [we asked 103 gals] ​
Out of the Box Co., Ltd. Press release: April 24, 2025 April 28th is Gal Day! Heisei and Reiwa gal image ranking [we asked 103 gals] When it comes to gal minds, the most common answer is “always be cheerful and positive” Out of the Box Co., Ltd. (head office location: Chuo-ku, Tokyo, CEO: Toshinari Mizumoto) conducted a survey on gals, targeting 103 female gals and former gals in their 20s to 40s. April 28th is popularly known as “Shibuya Gal Day” due to the combination of words “shi4)bu(2)ya(8)”. Gyaru culture was
characterized by flashy fashion, unique makeup, and unique nail designs. Gyaru culture has changed with the times, and recently, long nails, which were one of the symbolic styles of gyaru culture around 2000, have become popular in a new form. Therefore, in order to explore how the awareness of nails of past gals and modern gals is changing, we created “Nail Joshi” (https://www.nailjoshi.com/), conducted a survey on gals targeting 103 women in their 20s to 40s who are gals or former gals.
https://prcdn.freetls.fastly.net/release_image/27435/22/27435-22-e2616ec9352aef4141202e4a5125ba30-1920×1329.png [Summary] ・As for the magazine that gals often bought, “egg” came in first place, followed by “Popteen” in second place ・When it comes to images of Heisei gals, “brown hair/blond hair” and “dark eye makeup” are tied for the top, followed by “wearing a lot of straps on your phone” ・When it comes to the image of Reiwa gals, the most common answer is “white skin,” and second place is “colored contact lenses.” ・When it comes to gal fashion, “miniskirts” come in first place, followed closely by “platform boots/high heels” in second place ・The symbol of gal makeup is “false eyelashes”, followed by “dark eyeliner” ・In Gal Mind, “Always cheerful and positive” ranked 1st and “mentally strong” ranked 2nd. ・Mie Miyashita came in first place as a charismatic gal in Shibuya, followed by Britelli in second place ・”Makeup” is the most important thing for gals, followed by “nails” in second place *If you would like to quote the survey results, please write “Citation: nail girls” and link the URL of the relevant page. The magazine that gals often bought was “egg”
https://prcdn.freetls.fastly.net/release_image/27435/22/27435-22-ca24400ce950f63c240901cf90b01db4-650×450.jpg When we first asked the respondents, “What magazines did you often buy? (Multiple answers allowed), the most popular magazine among gals was “Egg” (53 respondents), which shows the great influence of this once legendary gal magazine. Next, “Popteen” (51 people) ranked in second place by a close margin. “Popteen” is known as a fashion magazine for junior high and high school girls, and has gained support among young people for its content that incorporates a wide range of trends, not just gal style. In third place was “Koakuma Ageha” (37 people), which appealed to its readers with its unique charm by using a cabaret club girl as a model and proposing a more mature gal style and lifestyle. These magazines are thought to have functioned as an important medium for disseminating the latest trends in gyaru fashion and makeup. The most common images of Heisei gals were “brown/blond hair” and “dark eye makeup”
https://prcdn.freetls.fastly.net/release_image/27435/22/27435-22-866655b20aef799bab334a03a205f7ee-650×450.jpg Next, when asked, “What is your image of a Heisei gal? (Multiple answers allowed),” the most common images of a Heisei gal were “brown/blonde” and “heavy eye make-up” (72 people each).Brunette and blonde hair are important elements for expressing individuality in gal culture, and bright hair colors give a free and flashy impression. In addition, the darkness of her eye makeup is also characteristic, and by emphasizing her eyes, she creates large eyes, and you can see that her visual characteristics leave a strong impression. The next most cited answer was “I attach a lot of straps to my cell phone” (68 people), indicating that the Heisei culture of attaching a large number of straps to cell phones still has a strong impression on us. Interestingly, there was one specific answer, “I love pink leopard print and hibiscus (Alvarosa),” which suggests that resort-style brands like Alvarosa were attracting attention in gyaru culture during the Heisei era, and hibiscus-print items in particular were
incorporated as an element of gyaru fashion. The most common image of Reiwa gals is that they have white skin
https://prcdn.freetls.fastly.net/release_image/27435/22/27435-22-815f875aa222fba8c689335de2e8d827-650×450.jpg Next, when asked, “What is your image of a Reiwa gal? (Multiple answers allowed),” the most common image of a Reiwa gal was “fair skin” (85 people), which was in contrast to the tanned skin that was a characteristic of Heisei gals. Colored contact lenses (56 people) were the next most popular choice, with the idea of ​​changing the impression of the eyes being impressive. In third place was “Smooth hair” (49 people), indicating that feminine, natural beauty is a strong image of Reiwa gals. In addition, there were many responses such as “I don’t wear heavy makeup/natural makeup” (44 people) and “I feel clean” (43 people), so it can be said that the overall sophisticated impression is a characteristic of Reiwa gals. Speaking of gals, “miniskirt fashion”
https://prcdn.freetls.fastly.net/release_image/27435/22/27435-22-21237732d6d28f4772e5c61402906bd4-650×450.jpg Next, when asked, “What do you think of gal fashion? (Multiple answers allowed),” “miniskirt” (62 people) came first as the representative gal fashion. Next, “thick sole boots/high heels” (60 people) came in a close second place, and it seems that the characteristic style of gals, which shows off their feet, has left an impression as gal fashion. 3rd place went to “Clothing that shows the belly button or exposes a lot of exposure” (56 people), and bold clothing is recognized as a symbol of gal fashion. There was also one vote for “sparkling deco,” and some people mentioned the deco culture that is unique to gyaru culture. The number one classic gal makeup is “false eyelashes”
https://prcdn.freetls.fastly.net/release_image/27435/22/27435-22-2b540493173e815bd501c49cee38bc18-650×450.jpg Next, when asked, “What do you think of gal makeup? (Multiple answers allowed),” false eyelashes (81 people) came in first place as a synonym for gal makeup. False eyelashes, which can greatly change the look of your eyes, seem to be recognized as a must-have item for gal makeup. This was followed by “dark eyeliner” (78 people), which came in second place, showing that creating a clear eye area is an important element of gal makeup. “Colored contact lenses” (54 people) came in 3rd place, indicating that gal makeup generally focuses on emphasizing the eyes. “False nails” and “scalp nails” each received support from 46 people, indicating that the beauty of the hands is also important in gal culture. Scalp nails in particular seem to be popular as an item for gals to express their individuality, as the length and design can be customized freely. The most common answer for Gal Mind is “Always cheerful and positive”
https://prcdn.freetls.fastly.net/release_image/27435/22/27435-22-5a30e67692b300fec34603df9fbec6ca-650×450.jpg Next, when asked, “What do you think of a gal mind? (Multiple answers allowed),” 73 people overwhelmingly answered that “always cheerful and positive” is a characteristic of a gal mind. This was followed by “mentally strong” (60 people), which came in second place. In third place was “I love and value my friends” (59 people), and it seems that the mindset that emphasizes mental strength and interpersonal relationships is the strong image of a gal. Interestingly, there was also one answer that said they were “strict on hierarchical
relationships.” At first glance, she appears to be a free-spirited gal, but in reality, it seems that she has an impression that she values ​​order and etiquette in human relationships. The charismatic gal in the sacred place of Shibuya is “Mie Miyashita”
https://prcdn.freetls.fastly.net/release_image/27435/22/27435-22-7ec19cb3db6b861fbea0c07ce72860ac-650×450.jpg Next, when we asked the question, “Who are the charismatic gals in Shibuya? (Multiple answers allowed),” Mie Miyashita (26 people) received the most support as the charismatic gal in Shibuya. As a popular model for egg, she was a symbol of gal culture and is still remembered by many people. Second place went to Britelli (19 people), who gained popularity with his unique character. She attracts many fans with her unique fashion sense and bright personality, and has a strong presence on SNS. In 3rd place was Aoki Aoki (18 people), who has a unique style. She is known as a gal model who attracts attention for her unique fashion sense and style and is supported by the younger generation. Her style is characterized by a free and innovative approach, which has influenced many followers on social media. Other responses included names like Aja, Kumiko Funayama, Tsubasa Masuwaka, Yuki Yamamoto, Hana Imai, and Sayaka Araki. They also seem to remain in the memories of many people as beings that color the streets of Shibuya. The second thing that gals value most is “nails,” and the first thing they care about is…
https://prcdn.freetls.fastly.net/release_image/27435/22/27435-22-288c46390bbf7c4e3bdee3d6e4222d8e-650×450.jpg Lastly, when asked the question “What is life like for a gal?”, “Makeup” (72 people) came in first place, followed by “Nails” (68 people) in second place. “Hairstyle” (51 people) came in 3rd place, and the top factors that influence the impression of appearance were ranked high. In particular, gal nail styles that use colorful and flashy designs and beaded nails are gaining popularity, and are an important element that emphasizes individuality, giving a strong impression to the viewer with their free thinking. It has been found that modern gals express their individuality by combining makeup, nails, and hairstyles, and place emphasis on creating styles that pay attention to every detail. For Reiwa gal nail information, go to Nail Joshi
https://prcdn.freetls.fastly.net/release_image/27435/22/27435-22-1c1cad8a5a13330177a6e3426a84c8ec-480×120.png “Nail Girls” is a comprehensive nail media written by professional nail artists as writers. In addition to introducing the latest trends, nail care information, and specialized nail knowledge in detail, it also introduces nail salons recommended by professional nail artists, and can also be used as a nail salon search site. “Where can I find a nail salon where I can get good deals?” “I want to know a nail salon with good reviews that is close to the nearest station!” There are many people who have such concerns when choosing a nail salon. At Nail Joshi, you can search for nail salons that match your preferences and preferences through a unique system that you won’t find anywhere else: “Professional nail artists will introduce you to nail salons.” Why not incorporate the latest trends in gal nails and express yourself with a style that uses plenty of colorful, flashy designs and beaded nails? ■Nail girls: https://www.nailjoshi.com/ ■Contact us:
https://www.nailjoshi.com/contact/