Mash Holdings Co., Ltd. Mila Owen ’25 SUMMER COLLECTION WEB catalog released! Expressing the positive and energetic mood of early summer with the theme of “CALME ELEGANCE”

[Mash Holdings Co., Ltd.] [Mila Owen]’25 SUMMER COLLECTION WEB catalog released! Expressing the positive and energetic mood of early summer with the theme of “CALME ELEGANCE” ​
Mash Holdings Co., Ltd. Press release: April 24, 2025 [Mila Owen] ’25 SUMMER COLLECTION WEB catalog released! Expressing the positive and energetic mood of early summer with the theme of “CALME ELEGANCE” A summer collection with a fresh and effortless appearance that gives you a sense of adult leisure and intelligence. We are also holding a point-up campaign for advance reservations for listed items! The women’s brand “Mila Owen” developed by Mash Style Lab Co., Ltd. (Headquarters Chiyoda-ku, Tokyo / President and CEO Hiroyuki Kondo) will release the 2025 summer collection web catalog with the theme “CALME ELEGANCE” from 12:00 (noon) on Thursday, April 24, 2025, on the official online store and Mash Group official app “MASH”. STORE (mash store)” and the EC department store USAGI ONLINE (rabbit online).
https://prcdn.freetls.fastly.net/release_image/18505/3301/18505-3301-a31e4628854a58a544851d1b1a3fae22-1315×842.jpg Mila Owen develops next-generation basic items that do not leave everything to trends or collections, with the theme of “NEXT BASIC” transmitted from TOKYO to the world. ’25 SUMMER COLLECTION continues with the theme of “CALME ELEGANCE” from spring, expressing a “calme” elegance style that gives a sense of adult leisure and intelligence. Sheer material that softly transmits light and expresses light shadows and gradations A playful textile with a silhouette that sways freely as if wrapped in air, decorated with floral patterns and checks. Materials unique to this season, such as summery crochet, tweed, and terry cloth. Focusing on materials and patterns that are unique to these seasons, we offer a classy NEXT BASIC style that adapts to the climate, sometimes adding playfulness and brilliance. You can also pre-order items listed in this ’25 SUMMER COLLECTION catalog We will also hold a point up campaign where MA CARD POINT will be increased by 10%. • LOOK
https://prcdn.freetls.fastly.net/release_image/18505/3301/18505-3301-14734fb3b4c56a17ad07c28ef27b88a4-1801×2700.jpg Jacket 16,500yen Pants 12,100yen Necklace 4,840yen Bangle 5,940yen Bag 12,100yen Shoes 12,100yen
https://prcdn.freetls.fastly.net/release_image/18505/3301/18505-3301-79ea1700b55e37f1d914a5cd8f273508-1801×2700.jpg Jacket 13,970yen Shirts 8,910yen Swimwear 15,400yen Pants 8,470yen Necklace 4,840yen Earrings 5,720yen Bag 13,200yen
https://prcdn.freetls.fastly.net/release_image/18505/3301/18505-3301-d235b9bd9d6d5e1aa9862d3aec9d2851-1801×2700.jpg Tank tops 5,940yen Tops 5,940yen / 6,600yen Skirt 13,200yem Earrings 5,720yen Bangle 5,940yen
https://prcdn.freetls.fastly.net/release_image/18505/3301/18505-3301-5c9679525eb8e87cca410c9041ddc4dd-1801×2700.jpg Blouse 9,460yen Pants 9,900yen Belt 6,380yen Bangle 5,940yen Sandals 13,200yen Shirts 8,910yen
https://prcdn.freetls.fastly.net/release_image/18505/3301/18505-3301-c9c90513f1e2ac0cf85a86022e37ff91-1801×2700.jpg Set up 17,930yen Cap 6,490yen Earrings 5,720yen Necklace 4,840yen Shoes 11,550yen *For a partial introduction to the lineup, please see the special page for details. *All prices include tax About catalog publication ■Released at 12:00 (noon) on April 24th (Thursday) ・Official online store https://milaowen.com/ > ・USAGI ONLINE ＜ https://usagi-online.com/brand/milaowen/ ＞ *Sold sequentially based on the scheduled delivery date on each item’s product details page PRE ORDER MA CARD 10% POINT UP CAMPAIGN ■Period: April 24th (Thursday) 12:00 (noon) to April 26th (Saturday) 23:59 During the above period, customers who reserve eligible items from the ’25 SUMMER COLLECTION catalog items will receive a flat 10% MA points refund regardless of their membership rank. ・About Mila Owen
https://prcdn.freetls.fastly.net/release_image/18505/3301/18505-3301-8f27cb425c13c6349032cb2b457e9dab-658×842.jpg “NEXT BASIC” from TOKYO to the world Sophisticated casual clothes chosen by highly sensitive urban women who don’t leave everything to trends and collections. A sophisticated next-generation basic brand for women who enjoy true total fashion. Official online store: https://milaowen.com/ instagram:
https://www.instagram.com/milaowen_official/ X :
https://twitter.com/_MilaOwen