Allbirds Allbirds, shoes that are as comfortable as walking on clouds, will be arriving in Nagoya again on May 14th! POP UP store opens at Takashimaya Gate Tower Mall

【Allbirds】 Allbirds, shoes that are as comfortable as walking on clouds, will be landing in Nagoya again on May 14th! POP UP store opens at Takashimaya Gate Tower Mall
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Allbirds Press release: April 24, 2025 Allbirds, shoes that are as comfortable as walking on clouds, will be arriving in Nagoya again on May 14th! POP UP store opens at
Takashimaya Gate Tower Mall Starting on May 14th, you can experience the ultimate comfort of Allbirds for 14 days. “M0.0NSHOT Zero”, limited to 500 pairs worldwide, is also on sale! Allbirds, which is said to be the world’s most comfortable shoes*¹ and uses natural materials, will open its second limited-time pop-up store in Nagoya on the 4th floor of Takashimaya Gate Tower Mall for 14 days from Wednesday, May 14, 2025 to Tuesday, May 27, 2025. Allbirds is used by many customers in Aichi Prefecture, second only to Tokyo and Osaka, where we have permanent stores*². We have decided to open a pop-up store this time in response to enthusiastic requests from fans who know how comfortable Allbirds is and want us to open a store in Nagoya, as well as to give the 80% of people who are not yet familiar with the brand, as revealed in a survey*³ in the Tokai area, including Aichi Prefecture, to experience the appeal of Allbirds firsthand. Allbirds shoes perfect for the needs of the Tokai area In this survey*³, people in the Tokai area place the highest importance on “functionality and comfort” (33.8%) when choosing shoes, exceeding “price” (23.8%) and “trendability/design” (21.1%). Based on these results, we believe that Allbirds shoes are one of the best options for people in the Tokai area who seek quality and comfort. *¹Phrase used when Allbirds shoes were evaluated in TIME magazine in the US *² Ranked 4th in sales via EC by prefecture in Japan *³Research overview “Survey on shoe purchasing”/Period: March 2025, Target: 479 men and women in their 20s to 50s living in the Tokai area (Aichi, Gifu, Mie), Method: Internet survey “Allbirds Nagoya POP UP Store” ●Business hours: May 14, 2025 (Wednesday) – May 27, 2025 (Tuesday) 10:00-21:00 ●Venue: Takashimaya Gate Tower Mall 4F, 1-1-3 Meieki, Nakamura-ku, Nagoya, Aichi Prefecture ●Available products: Various men’s and women’s shoes, M0.0NSHOT Zero (limited quantity)
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https://prcdn.freetls.fastly.net/release_image/52205/70/52205-70-938ceaa3e910f10693cd471e7154dc4c-1928×2700.jpg Allbirds can be worn for both business and casual occasions. Please take this opportunity to visit our store and enjoy the comfort of Allbirds. M0.0NSHOT Zero (Moonshot Zero) will be released outside the metropolitan area! M0.0NSHOT Zero will be available for a limited time only! Allbirds will be rolling out the world’s first net zero carbon shoe “M0.0NSHOT Zero” in limited quantities at Nagoya POPUP in response to feedback from customers outside the Tokyo metropolitan area. M0.0NSHOT Zero realizes the sophisticated, simple design and comfortable feel that is the identity of Allbirds. The weight of each foot is 225g, making it a pair that does not compromise on lightness, regardless of its appearance. The global average temperature has increased by approximately 0.7 degrees over the past 100 years*, and the Earth’s largest iceberg, weighing 1 trillion tons, is drifting adrift due to global warming. The progress of climate change and its effects show no sign of stopping. Founded in San Francisco in 2016, Allbirds has been working on product development with the mission of “reversing climate change through the power of business.” *From the Japan Meteorological Agency “Secular changes in global annual mean temperature anomalies (1891-2024)” “M0.0NSHOT Zero,” which will be unveiled for the first time in the Tokai area, is a challenge that embodies the ideal of “zero carbon footprint” that we have long advocated to realize our mission. By reviewing every process from material selection to manufacturing and transportation, M0.0NSHOT Zero was the first in the world* to achieve 0 kg of carbon dioxide equivalent emissions, compared to the average 14 kg of carbon dioxide emitted per shoe product. *In the fashion industry. According to our company
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https://prcdn.freetls.fastly.net/release_image/52205/70/52205-70-b9598a911961fe58a564f53e46afb281-600×501.png “M0.0NSHOT Zero is the culmination of years of efforts at Allbirds since its inception to systematically reduce the carbon footprint of its operations and products. In 2018, we created the midsole foam “SweetFoam(R)” using carbon-negative green EVA derived from sugarcane, and reflected this in the new foam used in “M0.0NSHOT.” And in 2020, Allbirds became the first fashion brand to display its carbon footprint on its products. A year later, they announced a partnership with Adidas to jointly develop Adizero x Allbirds, the brands’ lowest-carbon shoe at the time. Through those projects, the
development of net zero carbon shoes was a natural progression. Allbirds’ innovation team took on this challenge in 2022, drawing on all the brand’s learnings to design and develop M0.0NSHOT. The results are as follows.
https://prcdn.freetls.fastly.net/release_image/52205/70/52205-70-8337c6f12448fc5f1cb411476de68e74-3900×3900.jpg Carbon negative upper The upper is made from carbon-negative recycled agricultural wool sourced from Lake Hawea Station, which sequesters approximately twice as much carbon as is emitted from farms. A minimalist design approach made this supernatural material a hero and was epoch-making for a company that started with wool shoes. Image
URL: https://prcdn.freetls.fastly.net/release_image/52205/70/52205-70-62ec8916d9d166449b54b20e0edc0b42-3900×3900.jpg Carbon negative midsole Utilizing green EVA derived from carbon negative sugar cane, we have adopted the lowest carbon foam among Allbirds.
https://prcdn.freetls.fastly.net/release_image/52205/70/52205-70-73c9da3048fae2fad4105a9a7c6be573-2400×2400.jpg Carbon negative bioplastic In partnership with Mango Materials, we developed eyelets and logos made from methane-derived plastic.
https://prcdn.freetls.fastly.net/release_image/52205/70/52205-70-8fa41e3e9b1bb95614c2bf3126c7a9dc-1180×1572.jpg Package Packed in polyethylene made from sugarcane, a carbon-neutral material, to reduce weight and space during transportation.
https://prcdn.freetls.fastly.net/release_image/52205/70/52205-70-d42ff0221f26f2f67bb4962d8e29584d-1080×1350.jpg What is carbon footprint? Carbon footprint refers to the kg CO2e emitted to make a product. Emissions of all greenhouse gases are converted into CO2 emissions. From April 2020, “Allbirds” will display the carbon footprint of all products. In addition to aiming for zero emissions in the manufacturing process, we will create a world in which “knowing CO2e emissions for the sake of the earth” is
commonplace, just like the calorie labeling on food products. ▼Click here for details https://allbirds.jp/pages/sustainability About the store Harajuku Store Store name: Allbirds Harajuku (Allbirds Harajuku) Address: 1-14-34 Jingumae, Shibuya-ku, Tokyo Harajuku Jingunomori Building 1st floor Phone number: 03-6804-6827 Business hours: 10:00-19:00 Irregular holidays Marunouchi Store Store name: Allbirds Marunouchi (Allbirds Marunouchi) Address: 3-4-1 Marunouchi, Chiyoda-ku, Tokyo Shin Kokusai Building 1st floor 105th Ward Phone number: 03-6812-2580 Business hours: 11:00-20:00 Irregular holidays *10:00-19:00 on Sundays and holidays Osaka Store Store name: Allbirds Osaka (Allbirds Osaka) Address: 4-20 Ofuka-cho, Kita-ku, Osaka Grand Front Osaka South Building 4F Phone number: 06-6487-8841 Business hours: 11:00-21:00 Irregular holidays Our Story
https://prcdn.freetls.fastly.net/release_image/52205/70/52205-70-3f15db0d969e4b6f0bb0473ae91b0e92-1759×1854.jpg Former New Zealand soccer player Tim Brown and biotechnology expert Joey Zwillinger. “Allbirds” was born in San Francisco in 2016 by a unique team of two people. Questioning traditional shoe manufacturing with big logos, flashy colors, and chemical materials, Tim turned to merino wool from his home country of New Zealand. Tim believed in the potential of superior merino wool and teamed up with Joey to create Allbirds, a line that combines comfort, sustainability and simple design. Their signature product, “Wool Runners,” is made of the highest quality merino wool that softly wraps around your feet. Not only are they comfortable with excellent heat retention,
breathability, and deodorization, but they are also made with utmost care for the environment, including recycled polyester for the shoelaces, castor oil for the insole, and SweetFoam(R) made from sugarcane for the soles to reduce carbon footprint. What’s more, the convenience of being able to wash it in the washing machine was a big hit. Leonardo DiCaprio, an Academy Award winner and environmental activist who is gaining support in Silicon Valley, where the latest technology is being produced every day, invested in the company, and its reputation has spread all over the world. Since then, we have released the “Tree” series, which has a breathable and comfortable mesh structure made from eucalyptus fibers, and the “Plant” series, which uses 100% vegetable-based artificial leather.We have developed sustainable and innovative materials, and are providing the world with products that are needed in modern society that takes into account the burden on the global environment.