“WWD JAPAN” December 2 issue “OEM/ODM special feature” that approaches the evolution of “behind the scenes” in the apparel industry

[“WWDJAPAN” December 2 issue] “OEM/ODM special feature” that approaches the evolution of the “behind the scenes” of the apparel industry ​
INFAS Publications Co., Ltd. Press release: December 3, 2024 [“WWD JAPAN” December 2 issue] “OEM/ODM special feature” that approaches the evolution of “behind the scenes” in the apparel industry What is OEM/ODM? Focusing on current specialists, we take a look at their work performance, why they are trusted by business partners, and how they have evolved in recent years. Image
URL: https://prcdn.freetls.fastly.net/release_image/80364/86/80364-86-0a35a6389371961a8e584b0000482cfa-1200×630.jpg You can’t talk about apparel without them. The more we can say this, the more important the OEM (Original Equipment Manufacturer) and ODM (Original Manufacturer’s Manufacturing) businesses play an important role in planning and production. While textile trading companies reign as huge players, small and medium-sized specialized companies also demonstrate their unique value and survive. OEM/ODM companies play various roles as intermediaries between apparel manufacturers and factories. However, it is difficult for students in particular to get an idea of ​​what the job entails, and even if they actually work in the apparel industry, few people will fully understand it. This special feature focuses on such OEM/ODM specialists, and looks at their work style, why they are trusted by business partners, and their evolution in recent years. Buy the paper version ​ Buy electronic version ​ Subscribe ​
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https://prcdn.freetls.fastly.net/release_image/80364/86/80364-86-b03824c65ea75e0d8dbf0dc259aed843-1200×892.jpg In the special feature, Leon International supports apparel customers with services that extend to sample and look production using 3DCG and metaverse fashion, and Suntourage, which acts as a bridge between apparel and IP content such as anime and sports, demonstrates its uniqueness. Introducing companies that work together with employees who find it rewarding to work there. This special feature is a must-read for students aiming to enter the apparel industry and planners at apparel manufacturers looking for reliable business partners. Approaching the backbone of “Chanel” We have translated and selected articles from the American magazine WWD that focus on the French Wertheimer family, which has owned Chanel for many years. We take a closer look at a mysterious family that doesn’t like to go public, but is passionate about producing racehorses as the owners of a traditional stable, and is seen more often at racetracks than at fashion shows. This time, the “Fashion & Beauty Patrol” on the back cover focuses on the “lessons” of people working in beauty companies. Some people actively enjoy activities such as surfing and horseback riding on the weekends, while others enjoy cultural experiences such as “kintsugi” and “Japanese dance” and utilize them in their work. For those of you who haven’t been learning since your school days, why not use the paper as a reference and start learning something? Buy the paper version ​ Buy electronic version ​ Subscribe ​ CONTENTS FEATURE ・Evolution of OEM/ODM companies FOCUS ・Who is the wealthy French Weltheimer family, the silent owners of Chanel? ・Current status and future of tattoos in the fashion and beauty industry SERIES ・OVERSEAS NEWS A collection of translated articles from the US “WWD”! : “Dries Van Noten”‘s new designer: Is the women’s designer promoted
internally, etc. ・Solve the human resource shortage with SNS! SNS Recruiting Guide: Vol. 4 Case Study Edition It’s hard to increase the number of followers! ・Rei Kimura’s Instagram strategy: vol. 17 Shooting edition Easy and numerical techniques perfect for the busy Christmas and New Year holidays ・Beauty Insight Beauty wise man develops his own theory: vol.187 Hair care that turns negative into positive (Kikuko Yano / Editor-in-chief of iStyle “BeautyTech.jp”) ・“Knot” sneaker life of Atmos founder Hidefumi Motoaki: vol.158 World national affairs ・This week’s eye: “Jera Pique” celebrates Christmas in Omotesando, Koji Matoba also falls in love with the “sweet” comfort? , others EDITORS’ LETTER ・”Final Fantasy”, which is close to the world of fashion (Kaname Murakami/Chief Editor) EDITORIAL NOTE ・Editor’s note This week’s special feature team: A group of
manufacturing professionals called OEM/ODM companies (Yasuaki Yokoyama / editorial staff reporter, Ryosuke Motohashi / senior editor) FASHION&BEAUTY PATROL ・What are your lessons? (COVER CREDIT) PHOTO：YIKIN HYO ART DIRECTION：RYO TOMIZUKA COVER REELS DESIGN: CHIGE (GWISUB JUNG)