Gap launches second round of holiday campaign “Give your gift.” STUTS x Makako Suzuki x SIKK-O’s long-awaited collaboration song “Ai wo Touchara”, which will be the first in seven years, will be available exclusively on “gift bags” First public relea

Gap launches second round of holiday campaign “Give your gift.” STUTS x Makako Suzuki x SIKK-O’s long-awaited collaboration song “Ai wo Touchara”, the first in seven years, will be released as “Gift Bag Top” Advance premiere only at! ​ Gap Japan Co., Ltd. Press release: December 3, 2024 Gap launches second round of holiday campaign “Give your gift.” STUTS x Makako Suzuki x SIKK-O’s long-awaited collaboration song “Ai wo Touchara”, which will be the first in seven years, will be available exclusively on “gift bags” First public release! A first in the industry!? A gift bag that will receive your thoughts and music just by holding up your smartphone. “GIFT BACK STORY” Your own “gifting experience”, December 3rd. Available from (Tuesday) at Gap stores nationwide
https://prcdn.freetls.fastly.net/release_image/11503/656/11503-656-c274cebf02e062721ebfe293869708cf-3000×1687.jpg Gap will launch a web movie featuring three artists as the first content of the holiday campaign “Give your gift.” on Friday, November 15, 2024. From Tuesday, December 3, 2020, the second content will be a smartphone-linked gift bag that provides a special experience that deeply moves the hearts of both the giver and the recipient by gifting not just things but also the memories and feelings of the giver and receiver. GIFT BACK STORY (Gift Back Story)” giveaway will begin at Gap stores nationwide (until supplies last). The limited gift bag is equipped with NFC that allows you to have a limited experience by stacking your smartphone on top of it, and Gap’s bag is an initiative to give the gift an experiential value that maximizes the “feelings put into it”. In addition, STUTS, who is active as a producer and track maker, and the rap group chelmico, which were used as BGM in the web movie “Let’s Deliver. Be You.”, which has been released on Gap’s official YouTube and other sites since November 15th (Friday), etc. A full-length version of the original song “Ai wo Touchara” created by Makako Suzuki (Chelmico) and rapper SIKK-O for this campaign will be released on Tuesday, December 3rd. From “GIFT BACK STORY” will be released in advance for a limited time. ■Background and thoughts behind smartphone-linked gift bag “GIFT BACK STORY” This time, Gap is launching the second content “GIFT BACK STORY” in the holiday campaign “Give your gift.” with the aim of drawing out people’s true feelings and creating opportunities to share them with each other using the “gift-giving” experience as a starting point. We are pleased to announce that we have published and provided the following. Through this initiative, by creating a warm experience where people can share their true feelings, which have been difficult to convey in the past, the custom of gift-giving can move people’s hearts even more strongly and create unforgettable special moments. I will support you as you go. ■“GIFT BACK STORY” experience overview “GIFT BACK STORY” is equipped with an original NFC that can be linked with a smartphone, and you can enjoy a limited experience that allows you to maximize the “feelings” in your gift by simply placing your smartphone on the frame of the gift bag. It begins. When you tap the notification you received on your smartphone and go to a special site, a selection screen will be displayed that allows you to choose between “Opening it yourself” and “Opening it together.” Depending on the situation, you can choose a gift for yourself, a gift for a loved one, etc. Enjoy a special experience. 1: Touch the gift bag to activate NFC 2: Tap the displayed notification to start the experience
https://prcdn.freetls.fastly.net/release_image/11503/656/11503-656-919fe68f780c756cc5532af478a3af87-3000×1687.jpg ■You can have a gift experience for someone special or for yourself [Experience pattern 1. “Opening together” A gift experience that creates a dialogue with someone special] ​ ​ ​ If you select the option to open the book together, you will be asked a special question that only the two of you can ask. We provide a warm and one-of-a-kind experience where you not only give gifts, but also share your thoughts.
https://prcdn.freetls.fastly.net/release_image/11503/656/11503-656-77b5e0afb34812600df79d451ceb95cd-1466×553.png [Experience pattern 2. “Open it yourself” A gift experience for yourself] ​ ​ If you select the “Open it yourself” display, you will see ribbons unraveling against a colorful background, warm original illustrations, thoughts you want to convey to yourself who have worked hard, and an opportunity to look back on unforgettable memories. .
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https://prcdn.freetls.fastly.net/release_image/11503/656/11503-656-95f1a48903118ba157e4b7bff95a11f7-1005×669.jpg ■First collaboration song in 7 years “Ai wo Touchara” full version will be released for the first time only on “this gift bag” ■You can listen to the full length of the original song only through the “GIFT BACK STORY” experience! The first content of this campaign will be a web movie titled “Let’s Deliver. Be You.” starring three artists who are gaining popularity for demonstrating their unique talents, and will be released on Friday, November 15th. It is published through each brand channel, including Gap’s digital media and social media. This time, the BGM used in this web movie was produced by STUTS, who is active as a producer and track maker, and featured Mamiko Suzuki, who is active in the rap group chelmico, and rapper SIKK-O. The full-length version of the original song “Ai wo Touchara” created by the three members for this campaign will be released in advance on the second content “GIFT BACK STORY”. You can enjoy the music along with warm messages, illustrations, and dialogue experiences. This song is a collaboration between STUTS, Mamiko Suzuki, and SIKK-O following the popular song “Summer Situation”, which has been realized again after a period of 7 years, and each of the three members has their own individuality and talent (gift). It is a heartwarming song that depicts the process of sharing and deepening bonds, and how feelings are delivered to people. ■A web movie showing the behind-the-scenes of song production is also available In November, a web movie produced by STUTS depicts the writing of the song in collaboration with Makako Suzuki and SIKK-O in a documentary style, and the process of creating the song until it is completed is expressed in monochrome tones. Available from Friday the 15th (
https://www.youtube.com/watch?v=nLnEj7DwFAw ).
https://prcdn.freetls.fastly.net/release_image/11503/656/11503-656-05bdf7b857dafcd234812f7bae0c8e2f-800×450.png Reference release: ■Performer profile STUTS
https://prcdn.freetls.fastly.net/release_image/11503/656/11503-656-de5c7dab7c8baae0b77751b840c3f3ad-1500×1500.jpg Producer and track maker born in 1989. In parallel with his own work production and live performances, he is expanding his activities to include numerous productions, collaborations, and providing songs for TV and commercials. In April 2021, the theme song “Presence” for the TV drama “Towako Mameda and the Three Ex-husbands” was released. In October of the same year, they held a successful STUDIO COAST one-man live. In October 2022, he released his 3rd album “Orbit” and in December, he released his album “Mirage” under the name Mirage Collective. They successfully held their first Nippon Budokan performance in June 2023. https://stutsbeats.com/ ​ 〈Comment〉 This song is a track that I’ve been thinking about for several years, and I had been thinking about the theme for it, but when I received the concept of Give your gift from Gap, I decided to change it from the original theme. I thought that it would be a great song if I combined this concept with SIKK-O and Maiko Suzuki, so I started production. It had been seven years since the three of us had made a song together, but the three of us got together several times and created it while bouncing ideas off each other. I think we’ve created a good song, so I’d be happy if you could listen to it. Maiko Suzuki
https://prcdn.freetls.fastly.net/release_image/11503/656/11503-656-4aa09ef4fdf7bf7d45477025a52324de-1763×2700.jpg Born in Tokyo. Formed chelmico in 2014. After releasing the EP “Deep green” in 2017, she became a member of Pistachio Studio, also known as “Neighborhood Recording Team” based in Kanagawa Prefecture, and started her solo career as Maiko Suzuki. 2021 1st album “ms” released, STUTS / TOSHIKI He also participates as a guest artist in various works such as HAYASHI(%C) / yonawo / PAS TASTA / idom. Released 2nd album “mukuge” on June 26th. 〈Comment〉 I’m very happy to have had this opportunity and to be able to create a new song with these members for the first time in seven years. I believe that both giving and receiving is love. I think we were able to create a warm song by following the message of “Give your gift.” SIKK-O
https://prcdn.freetls.fastly.net/release_image/11503/656/11503-656-82c52171f068544d1b275a262f36669b-1200×1200.jpg Rapper born in 1985. Active as a member of “TOKYO HEALTH CLUB” formed in 2010. He also has a side as a graphic designer. 〈Comment〉 While making the song, I thought that delivering something to someone means “giving form to love.” I had a hunch that it would be a good song if the lyrics were honest about our current situation and our feelings for those close to us. It’s been a long time since I last wrote a song with STUTS-kun and Makako, but I think we were able to create a piece that can only be created now that so much time has passed. I’m sorry that a really good song came out. When recording, I used the slogan “Bring out the warm feeling!” Please receive the song as warm as Gap’s sweater! ■About Gap Gap is a brand recognized worldwide as an icon of American casual style. Founded in San Francisco in 1969, Gap champions originality by creating beloved essential items and delivering experiences that celebrate individuality across cultures. Gap is a women’s and men’s apparel and accessories brand with collections such as GapKids, babyGap, Gap Maternity, GapBody and GapFit. We also offer collections designed specifically for Gap Outlet and Gap Factory stores for price-conscious customers. Gap is the eponymous brand of Gap Inc. (NYSE: GPS), one of the world’s leading specialty retailers, and connects with customers through online stores and company-owned and franchise stores around the world. For more information, please visit .