Martha International Co., Ltd. A new collaboration model from the Japanese brand “TACS” that produces uniquely designed watches with the top of the line twin-lens reflex camera “Rolleiflex” is now available in a limited edition of 500 pieces worldw

[Martha International Co., Ltd.] A collaboration model with the top of the line twin-lens reflex camera “Rolleiflex” from “TACS”, a Japanese brand that produces uniquely designed watches, is now available in a limited edition of 500 pieces worldwide! ​
Martha International Co., Ltd. Press release: April 25, 2025 Introducing a lightweight and sophisticated mechanical watch that inherits the aesthetics of the famous twin-lens reflex camera “Ikoflex” from the Japanese brand “TACS”, which produces uniquely designed watches! ATL Lite On sale from April 18th (Friday) on the official website and watch specialty store Ontime/Move!
https://prcdn.freetls.fastly.net/release_image/23718/149/23718-149-92a644037c6973953f494388efba5f66-3900×2191.jpg ATL Lite TS2501A Martha International Co., Ltd. (Location: TQ Kayabacho 4F, 1-7-9 Nihonbashi Kakigara-cho, Chuo-ku, Tokyo, Representative Director: Hiroshi Yoshino) is selling the new product ATL Lite of the Japanese design watch brand “TACS” from April 18th (Friday) on its official website and at the watch specialty store Ontime/Move! A lightweight and sophisticated model that inherits the aesthetics of the Ikoflex twin-lens reflex camera. Immediately after its release, it has attracted attention on SNS and fashion media, and has been well received both at stores nationwide and online. URL:https://www.tacs-image.jp/collection/atl_lite/ ■Charm of AUTOMATIC TWIN LENS Lite Inspired by the iconic Ikoflex twin-lens reflex camera, the ATL Lite takes advantage of its sophisticated craftsmanship while creating a lightweight, easy-to-use design. While maintaining the depth and visual appeal that characterize the ATL series, we pursued simplicity and ease of use suitable for everyday use. While
emphasizing the balance between beautiful design and functionality, we emphasize the unique charm of mechanical watches.
https://prcdn.freetls.fastly.net/release_image/23718/149/23718-149-ae1ccfd53342edc2eb38004a3aa821a4-3900×2191.jpg ATL Lite TS2501B ■11 parts assembled by hand – a masterpiece created by every detail The ATL Lite dial is made up of 11 precision-crafted parts, each carefully assembled by hand to achieve a
three-dimensional, sophisticated look. From the open heart mechanism to the satin-finished and mirror-finished case, every aspect of this watch combines craftsmanship and twin-lens reflex camera-inspired design.
https://prcdn.freetls.fastly.net/release_image/23718/149/23718-149-6850f18ced1a5f232786d0530ea4a1ff-1000×1000.jpg TS2501A
https://prcdn.freetls.fastly.net/release_image/23718/149/23718-149-00e6360b214c43a72f0fd982a9690228-1000×1000.jpg TS2501B
https://prcdn.freetls.fastly.net/release_image/23718/149/23718-149-209e8f30428a325d77993d9e681aae5a-1000×1000.jpg Case back
https://prcdn.freetls.fastly.net/release_image/23718/149/23718-149-ea32177d238a50cc59f0dc4ee9de684f-1000×1000.jpg Adopts Swiss-made luminous paint that ensures visibility even in the dark ■Attention to every detail The ATL series is inspired by classic camera designs. The ATL Lite maintains the premium identity of the ATL series while adopting a lighter, more versatile form factor. The word “Lite” best captures the lightweight and stylish essence of ATL Lite, making it the perfect choice for this evolved timepiece.
https://prcdn.freetls.fastly.net/release_image/23718/149/23718-149-4ecf813d85ececde327a04d07bd31a45-3900×2191.jpg Adopts high-strength K1 glass with excellent durability and high transparency
https://prcdn.freetls.fastly.net/release_image/23718/149/23718-149-04b689a21f40b391d972d23ce0176570-3900×2191.jpg Despite being a mechanical watch, the lightweight design weighs only 87g
https://prcdn.freetls.fastly.net/release_image/23718/149/23718-149-eae6e34a4ac7aa944914662dab58ef1b-1200×700.jpg Movement movement visible through two circular glass openings on the dial ■Perfect proportions and lightness for everyday wear Image
URL: https://prcdn.freetls.fastly.net/release_image/23718/149/23718-149-0bbaef54ed8e2da89f197a7856429eef-1000×1000.jpg Durable rubber strap While maintaining the vintage aesthetic and design of the camera, we’ve reduced the size to create a comfortable fit for all wrist sizes. Small and easy to wear, at just 87g, the ATL Lite is significantly lighter than the original ATL (130g in leather, 205g in metal). Whether you’re working, traveling, or just strolling around town, this timepiece is comfortable to wear. The premium rubber strap, which is also a factor in its lightness, ensures breathability and flexibility, and features a sweatproof design that provides a snug fit even when worn for long periods of time.
https://prcdn.freetls.fastly.net/release_image/23718/149/23718-149-b630658914dc67dca319fce6d1b0970f-3900×2191.jpg ATL Lite Left TS2501B / Right TS2501A ■More than a single timepiece, a gift for exploring time Lightweight, finely crafted and full of character, the ATL Lite is for lovers of design and mechanical beauty. A unique design and excellent craftsmanship combine to create a special story in every second. ■Product specifications Product number TS2501A / TS2501B Price 69,300 yen (tax included) Movement Automatic (made in Japan) Case Stainless steel 316L Case width 42mm Case height 47mm Case thickness 15mm Belt width 20mm Weight 87g Appearance Non-reflective curved K1 glass, see-through back (skeleton case back), open heart dial Waterproof 10 ATM water resistant Others Swiss made night marker, hand assembled, 11 parts Attached Box, main body, official warranty card (2 years)
https://prcdn.freetls.fastly.net/release_image/23718/149/23718-149-165ef6d57d4071aafd9895a66b861678-1080×1080.jpg ■Campaign information Ontime/Move is currently holding a campaign at all TACS stores. Those who purchase TACS products will receive an original lens cleaner pen on a first-come, first-served basis. We are currently expanding our lineup, including the new ATL Lite.
Click here for the shop list ​ ■About TACS Founded in 2010. A Japanese watch brand that started in Baselworld, Switzerland. Based on the theme of “a clean and comfortable space,” the watches express various things such as light, warmth, atmosphere, and feel that can be felt in everyday life. A timeless design that combines sophisticated design and uniqueness that asserts individuality, but never goes out of fashion. TACS proposes watches that suit each lifestyle. View details ​ ■Japan general import agent Company name: Martha International Co., Ltd. Address: TQ Kayabacho 4F, 1-7-9 Kakigaracho, Nihonbashi, Chuo-ku, Tokyo 103-0014 Person in charge: Aiba/Ikeda URL:https://www.marsainc.co.jp