[CELFORD] “Pink items full of dignity” worn by Ayaka Sasaki The latest look for summer 2025, which has the sparkle of the popular Rutan series, has been released! Image
URL: Mash Holdings Co., Ltd. Press release: April 25, 2025 [CELFORD] “Pink items full of dignity” worn by Ayaka Sasaki The latest look for summer 2025, which has the sparkle of the popular Rutan series, has been released! A new web project has started in which a special guest will appear every month and deliver the secret to wearing CELFORD attractively! The women’s brand “CELFORD” developed by Mash Style Lab Co., Ltd. (Headquarters Chiyoda-ku, Tokyo/President Hiroyuki Kondo) will release a special project “The Elegant Edit #01 Finding Your Own Color” dressed by singer/actress Ayaka Sasaki on its official online site from 12:00 (noon) on Friday, April 25, 2025. Additionally, in conjunction with the release, a special event and Instagram live will be held at CELFORD Lumine Shinjuku 2 store on Wednesday, April 30th.
https://prcdn.freetls.fastly.net/release_image/18505/3292/18505-3292-5a04023f22d8ba5b7357509458c39c94-1920×1160.png A new series has started that will introduce you to the charm of Selford’s new products along with the secret to how to wear them in your own way. In the first episode, which had the theme of “your own color,” Ayaka Sasaki, also known as “Aarin”, who is in charge of pink from “Momoiro Clover Z”, appeared. Find hints of sophistication in these six looks that feature the sparkle of Rutan in Selford’s classy pink items. LOOK introduction Pink x sweetness of floral pattern Mature face with beautiful silhouette
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https://prcdn.freetls.fastly.net/release_image/18505/3292/18505-3292-ab69ac29f4fbad396c8137d0bce4acc0-1800×2700.jpg Dress ¥20,900 Earrings ¥6,930 Bag ¥16,940 Sandals ¥18,700 With the dynamism of sheer pink Refresh your pants look
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https://prcdn.freetls.fastly.net/release_image/18505/3292/18505-3292-d86cc57075345b74b7517aac9bd113a7-1800×2700.jpg Knit ¥18,700 Pants ¥19,800 Earrings ¥8,800 Bag ¥19,800 Charm ¥5,500 Sandals ¥20,900 Pink x white classic one-two coordination Achieving just the right sugar content with accessories
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https://prcdn.freetls.fastly.net/release_image/18505/3292/18505-3292-fed639572ab452e764102d73ce3c9d50-1800×2700.jpg Cutsew ¥13,200 Skirt ¥20,900 Earrings ¥6,930 Bag ¥17,600 Charm ¥8,800 Shoes ¥20,900 Correct the collar and wear it Noble pink outfit
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https://prcdn.freetls.fastly.net/release_image/18505/3292/18505-3292-71d1d95e9b1a56cea07cd90dd4617680-1800×2700.jpg Knit ¥13,200 Pants ¥11,000 Earrings ¥6,600 Bag ¥17,600 Charm￥8,800 Pumps ¥20,900 With special pink accessories Create an impact with a neat look
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https://prcdn.freetls.fastly.net/release_image/18505/3292/18505-3292-53469285aafb214f9e3478dc9580f1b8-1800×2700.jpg Dress ¥20,900 Hair accessory ¥5,940 Earrings ¥6,600 Bag ¥16,940 Sandals ¥23,100 High quality pink lace Adult luxury that covers the whole body
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https://prcdn.freetls.fastly.net/release_image/18505/3292/18505-3292-2e951f5cfd8b4034d01b6c1bd5d02e8d-3900×2600.jpg Blouse ¥18,700 Skirt ¥25,300 Earrings ¥6,600 Bag ¥17,600 Sandals ¥20,900 (All prices include tax) Special Feature ー Lutin
https://prcdn.freetls.fastly.net/release_image/18505/3292/18505-3292-0f6f1d745f44a31a33103676291184ee-1800×2700.jpg “Lutin” is a series of iconic motifs representing the brand, which are connected to the word “selfish” which is the origin of CELFORD. In addition to standard pochette and handbags, this season we are introducing multi-shoulder and lip cases. The name comes from the French word meaning “fairy” (a mischievous little fairy). It features iconic designs such as the magical dust-like beading worn by fairies and spicy studs that express a sense of mischief. About events and Instagram Live Pink Bloom! Aarin x CELFORD Special Talk Show *Reservations are closed as advance reservations are required A one-day special talk show where Ayaka Sasaki talks all about spring fashion and her favorite items! Aarin x CELFORD Instagram Live ■Date and time April 30th (Wednesday) 10:00~ ■Implementation account CELFORD official account〈https://www.instagram.com/celford_official/〉 Ayaka Sasaki account〈https://www.instagram.com/ayaka_sasaki_official/〉 Ayaka Sasaki profile
https://prcdn.freetls.fastly.net/release_image/18505/3292/18505-3292-d4d7fee1ea32463dbbe6e992e724092f-1800×2700.jpg Born June 11, 1996. Responsible for the pink color of “Momoiro Clover Z”. Since 2019, she has also been active as a member and producer of the Namie Women’s First Union. A solo concert “AYAKA NATION 2025 VIP ROOM A ~the Voyage~” is scheduled to be held on Saturday, June 14th. 〈Comment〉 Pink is a special color to me. The fact that the member color is pink is a much stronger motivation. For this photo shoot, I was able to wear various textures of pink, and I felt the richness of the color’s expressions. It was refreshing to be able to wear a sweet pink outfit with studded accessories for a mature look. About CELFORD
https://prcdn.freetls.fastly.net/release_image/18505/3292/18505-3292-bae9fbbe704da7ba90aac4bff0a01b10-658×842.jpg Debuted in spring 2018. With the concept of “THE FIRST LADY,” we offer fashion that appeals to adult women with high-quality
silhouettes. We offer elegant and fashionable items, including dresses that decorate every woman’s important occasions. Currently, we have 19 stores, mainly in department stores and fashion buildings. (Number of stores as of April 25th)
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