Mash Holdings Co., Ltd. Sesame Street Market Our first collaboration with the world-famous NEW ERA has been realized! A cap that embodies NEW ERA’s street feel and affinity with the happy Sesame Street friends is now available (May 1st (Thursday)

[Mash Holdings Co., Ltd.] [Sesame Street Market] Our first
collaboration with the globally popular NEW ERA has been realized! A cap that embodies NEW ERA’s street feel and affinity with the happy Sesame Street friends is now available (May 1st (Thursday)) ​
Mash Holdings Co., Ltd. Press release: April 28, 2025 [Sesame Street Market] First collaboration with world-famous NEW ERA! A cap that embodies NEW ERA’s street feel and affinity with the happy Sesame Street friends is now available (May 1st (Thursday)) The fusion of the classic 9TWENTY model cap and Sesame Street friends creates a fashionable and unique design! Available in a wide range of variations from classic basic colors to accent colors At Sesame Street Market, the world’s only official Sesame Street store that combines product sales, cafes, and workshops, developed by Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / President and CEO: Hiroyuki Kondo), the first collaboration item collection with American headwear and apparel brand NEW ERA, “SESAME STREET MARKET | NEW ERA” is now available. It will be on sale from May 1, 2025 (Thursday) at Sesame Street Market Ikebukuro Sunshine City store, Urban Dock LaLaport Toyosu store, and the official online store.
https://prcdn.freetls.fastly.net/release_image/18505/3293/18505-3293-f076347e2d6e83ff176c80086ff0c840-3840×2160.jpg SESAME STREET MARKET | NEW ERA is Sesame Street Market’s first collaboration collection with NEW ERA, an American headwear and apparel brand with a history of over 100 years. The lineup includes a total of 6 types of caps embroidered with Sesame Street friends and brand logos on the 9TWENTY model representing NEW ERA. The unique design, which is simple yet playful, is easy to incorporate into your daily routine, and can also be used as an accent to your everyday outfits.
https://prcdn.freetls.fastly.net/release_image/18505/3293/18505-3293-de14585e5f34c1e50c379288cd631cae-3900×2600.jpg [NEW ERA] 9TWENTY character embroidery ¥6,930 Top) GRN Bottom) PNK 9TWENTY features a light covering feeling. Available in two colors: deep green and gentle pink. The design features a playful base color and vivid character embroidery on the front, making it a silhouette that is easy to wear for both men and women.
https://prcdn.freetls.fastly.net/release_image/18505/3293/18505-3293-2c7b0f6a9a73d4bebe5aae648931c32e-3900×2600.jpg [NEW ERA] 9TWENTY logo embroidery ¥7,040 Above) NVY Bottom) BLK 9TWENTY is a classic color with a brand logo on the front, a character on the side, and the character’s name embroidered on the buckle. The basic colors are accented with vivid Sesame Street characters and brand logo embroidery. You can wear it regardless of the occasion or coordination style.
https://prcdn.freetls.fastly.net/release_image/18505/3293/18505-3293-1e01570e2578651818889ce00cfc616c-3900×2600.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3293/18505-3293-5a448e449d72874db0cd88ac2b5524eb-3900×2600.jpg [NEW ERA] 9TWENTY message embroidery ¥7,040 Right) BEG Left) LBEG 9TWENTY has a brand logo embroidered on the front, character embroidery on the sides, and a message expressing the world of Sesame Street on the back, so the design shines when viewed from 360 degrees. Available in gentle colors that blend well with your skin. *All item sizes can be adjusted (approximately 56.8cm-60.6cm) *All prices listed include tax ■ Release date: ・Store May 1, 2025 (Thursday) ・Official Online Store May 1, 2025 (Thursday) 12:00 (noon) SESAME STREET MARKET | NEW ERA product list
https://sesamestreetmarket.jp/Form/Product/ProductList.aspx?shop=0&pgi=SE250501newera&plan=SE250501newera ■Store location: Sesame Street Market Ikebukuro Sunshine City Store 3-1 Higashiikebukuro, Toshima-ku, Tokyo 170-0013 Sunshine City Specialty Store Alpa 1st Floor Sesame Street Market Urban Dock LaLaport Toyosu Store 2-4-9 Toyosu, Koto-ku, Tokyo 135-0061 Urban Dock LaLaport Toyosu Southport 1st floor Plot number 1791 About “Sesame Street Market” SESAME STREET MARKET ー Discover Sesame Street World Sesame Street Market is the world’s only official Sesame Street store, which is composed of three business categories: cafe, merchandise store, and workshop.It is a space where you can discover and notice the unknown world and things you don’t usually come into contact with through “Sesame Street”. We offer a place where you can relax in a cafe, enjoy shopping, develop your senses while having fun, and put a smile on everyone’s face. —