Kimono and obi upcycle brand POP UP STORE will be held at Hankyu Umeda main store from Wednesday, May 7th
Relier81 Press release: April 30, 2025 Kimono and obi upcycle brand POP UP STORE will be held at Hankyu Umeda Main Store from May 7th (Wednesday) <Relier81> Develops shoes made from upcycled kimonos and obi obi that are lying unused. A pop-up store will be held at Hankyu Umeda Main Store for 7 days from May 7th (Wednesday) to May 13th (Tuesday).
https://prcdn.freetls.fastly.net/release_image/57539/17/57539-17-0bc91f10a0af65ef7b371c6c5654a776-3900×2925.jpg Relier81, which will celebrate its 7th anniversary as a brand in May, will hold a pop-up store at Hankyu Umeda Main Store for 7 days from Wednesday, May 7, 2025. Starting this season, we will be releasing a total of 5 shoe models, including the classic square sandals. The specifications have been updated in every detail, making it more comfortable to wear and easier to care for. The new wrap skirt is a gorgeous piece that subtly incorporates the essence of a kimono, and is made from linen material. We have a collection of one-of-a-kind items that have different expressions depending on the kimono and obi used. Please take this opportunity to come and find a special item or pair just for you. <Pop-up store overview> [Osaka/Hankyu Umeda Main Store 4th floor Kotokoto Stage 42] Date: May 7, 2025 (Wednesday) – May 13, 2025 (Tuesday) Address: 8-7 Kakuda-cho, Kita-ku, Osaka-shi, Osaka Prefecture Business hours: 10:00-20:00 • Item details
https://prcdn.freetls.fastly.net/release_image/57539/17/57539-17-666d81c0bd23bcf555989c934dc16bb1-3900×3900.jpg “square sandals” price 45,980 yen (tax included) Square sandals made with luxurious obi. Relier81’s standard item has a square design that goes well with a variety of styles. The three-dimensional and colorful weave of the obi makes this pair a focal point for your coordination.
https://prcdn.freetls.fastly.net/release_image/57539/17/57539-17-ca099eb07b09131747bd04aec4aa19fe-3900×3900.jpg “Pointed mules” price 48,180 yen (tax included) Pointed mules with a beautiful silhouette that make your legs look beautiful. The ribbon adds a special touch by tying it in a knot that means your wish will come true. A pair of shoes designed for stability and fit with adjustable straps.
https://prcdn.freetls.fastly.net/release_image/57539/17/57539-17-15aa1612cd00a13a843b638e920c7a7f-3900×3900.jpg “Mary Jane (round toe)” price 49,280 yen (tax included) Mary Jane is popular for its grip and stable comfort. The round toe design makes it soft and adorable. A pair of shoes that will brighten up your feet.
https://prcdn.freetls.fastly.net/release_image/57539/17/57539-17-d914a50f07dcbad438f831fce449d77f-3900×3900.jpg “Mary Jane (pointed toe)” price 49,280 yen (tax included) Mary Jane is popular for its grip and stable comfort. They give a sharp impression and are perfect for when you want to coordinate a cool beauty look.
https://prcdn.freetls.fastly.net/release_image/57539/17/57539-17-72fb57de3f923287a4fce495db9905ff-3900×3900.jpg “heel pumps” price 49,280 yen (tax included) Gorgeous high heel pumps that use kimono and obi all over. With a beautiful silhouette, this pair is perfect for a glamorous seat. Achieves comfort and ease of walking without making you feel the height of the heel.
https://prcdn.freetls.fastly.net/release_image/57539/17/57539-17-f524e8948eaad4dae778d1bdae9c8a99-899×899.jpg “Wrap skirt” price 76,780~ (tax included) A gorgeous wrap skirt made of luxurious linen material. The casual kimono decoration on the inside creates a design that is easy to incorporate into your everyday coordination. A mature piece with a high waistline that enhances your style. It also has a lining, so you can wear it with confidence, giving it a cool summer look. • About Relier81 “Relier” in French, “81” is the country code for Japan, and has the meaning of “connecting Japan and the world.” Based in Kyoto in 2018, we are a brand that works on upcycling kimonos and obi obis, based on the belief that we want to preserve Japan’s traditions, culture, and craftsmanship for a long time. Nowadays, there are fewer opportunities to wear kimono, and there are a lot of beautiful kimonos and obi that are lying unused. We hope that by changing the shape of our products, they will become more familiar with our products, and that our products will give people an opportunity to experience traditional Japanese culture, so we are currently developing items such as skirts, with a focus on women’s shoes. For shoes, we also offer paulownia boxes with the brand name branded on them as an option, in reference to the long-standing Japanese culture of storing kimonos and obi in paulownia chests.
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https://prcdn.freetls.fastly.net/release_image/57539/17/57539-17-48ce781e718a3add8144e213e48d261f-1059×1413.jpg • Relier81 initiatives 1. Upcycling The fabrics for our products are made from unused kimono and obi. We value what we currently have and create new value. 2. Disclosure of production background (process) A video of the process from fabric to making a pair of shoes is available on the Relier81 official website. Given the current situation in the shoe industry, where many companies are suffering from a lack of successors due to the aging of their craftsmen, we would like people to take an interest in the production background in order to ensure the continuation of the industry. I also want to convey the technology and wonders of Japanese manufacturing. 3. Creation of a new kimono culture Nowadays, there are fewer
opportunities to wear kimono, so we are proposing different forms so that people can incorporate it into everyday life. Our hope is that Relier81’s shoes will give people an opportunity to experience the traditional Japanese kimono and obi. 4. Inheritance to the next generation Tajiri, the brand’s representative, is also working on industry-academia collaborations with universities and vocational schools in Kyoto, and holds classes and lectures to convey the wonders of traditional culture to the next generation. 5. Challenge We, the Odawara Sanitation Group, handle everything from household waste to industrial waste, human waste, sewerage maintenance, etc. We aim to create a sustainable society through the maintenance and management of daily life infrastructure. As the next stage of waste collection, processing, and recycling, we are also taking on the challenge of upcycling.
https://prcdn.freetls.fastly.net/release_image/57539/17/57539-17-1c54618e0125d05696ca8d0cd3a57ab8-1071×231.jpg Odawara Hygiene Group 1-1-12 Kotobukicho, Odawara City, Kanagawa Prefecture 250-0002 https://www.oeg-net.com/ Founded in 1952. Consists of 5 group companies

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