Mitsuda Kogyo Co., Ltd. Salon de Alphard announces new eco-friendly bag

【Mitsuda Kogyo Co., Ltd.】 Salon de Alphard announces new eco-friendly bag ​
Mitsuda Kogyo Co., Ltd. Press release: April 30, 2025 Salon de Alphard announces new eco-friendly bag Using “apple skin” made from discarded apple skin! SALON DE ALFURD (Mitsuda Kogyo Co., Ltd. Headquarters: Yoshikawa City, Saitama Prefecture Representative Director: Hiroki Mitsuda), which develops life-sized luxury bags and wallets from Japan, is We have announced a new bag made of environment-friendly High-quality eco-friendly material “Appleskin” (artificial leather) made in Italy.
https://prcdn.freetls.fastly.net/release_image/60402/63/60402-63-51ba831e2447265350c11849c9462340-3900×2600.jpg Apple skin smile shoulder Apple Skin is a type of vegan artificial leather made by reusing apple pomace (skin, core, etc.).It looks and feels like real leather, but is attracting attention as a sustainable and environmentally friendly material that does not use animal materials. Notable points of the new work The theme is “ethical luxury that makes you smile just by owning it.” 1. SDGs compatible material: Apple skin used This high-quality eco-friendly material, which is also used by European luxury brands, is vegan artificial leather (made in Italy) derived from recycled apples. Achieving both a luxurious appearance and environmental friendliness. This product, which combines a sustainable perspective and design, has a texture similar to genuine leather and an elegant appearance. It is the next generation of “ethical luxury” as it is lighter than animal-derived leather, has excellent water repellency, and is highly durable. 2. Easy to use compact design The ever-popular unisex Smartphone has been redesigned to an exquisite size that fits a smartphone and mini wallet. The length of the shoulder strap is adjustable (approximately 72 to 130 cm), and the careful construction unique to Japan is also attractive. 3. Motifs that bring happiness The smiley face, which is the symbol of the brand, is drawn by punching to express a sense of adult playfulness and happiness. It brings a little smile to those who see it and those who hold it. 4. Eco-friendly yet high fashion The sophisticated form, which takes advantage of the sensibility of “adult cuteness,” firmly inherits the aesthetics of a life-sized luxury brand. Product Overview
https://prcdn.freetls.fastly.net/release_image/60402/63/60402-63-e9c98dd560e7b80c6dadb469f95a7d31-3900×2600.jpg Apple skin smile shoulder beige (left), leopard (right) Apple skin smile shoulder ・Color: Beige (price 30,800 yen including tax), Leopard (price 27,500 yen including tax) ・Size: Height approx. 22cm (inner size 20cm) x bottom width approx. 17cm x gusset approx. 1.5cm ・Shoulder: Approximately 72-130cm (including metal fittings) ・Manufacturing: Japan ・Pre-sale: Leopard Ver. Period: June 4th (Wednesday) to 15th (Sunday) Sapporo Mitsukoshi Store 2nd floor Salon de Alphard ・Online shop: From July Brand Overview SALON DE ALFURD (Salon de Alphard)’s keywords are “Made in Japan,” “Life-sized luxury,” and “Cute for grown-ups.” We mainly sell leather items such as bags and wallets from Japan to the world for those who want to “enjoy high-quality fashion that is different from other people.” A fusion of Japanese craftsmanship and motifs based on the theme of happiness, such as smiles, stars, and clovers. In addition to using high-quality leather sourced from tanners from Italy, Spain, and other European luxury brands, we pursue both style and functionality while focusing on sustainable manufacturing using eco-friendly materials. In addition, most of our products are produced domestically, and many of our products are handmade in our workshops, from cutting to finishing, with careful attention to detail. Company Profile Mitsuda Kogyo Co., Ltd. Established: December 26, 1966 Representative Director: Hiroki Mitsuda Capital: 10 million yen (as of February 2023) Address: 815 Kawafuji, Yoshikawa City, Saitama Prefecture Directly managed stores (including corner stores) Hiroo Main Store / Sapporo Mitsukoshi Store / Sendai Mitsukoshi Store / Kashiwa Takashimaya Store / Tobu Funabashi Store / Odakyu Department Store Shinjuku Store / Keio Shinjuku Store / Sogo Yokohama Store / Nagoya Mitsukoshi Sakae Store / Sakai
Takashimaya Store / Senri Hankyu Store / Nishinomiya Hankyu Store URL: https://salon-de-alfurd.jp/pages/company https://salon-de-alfurd.jp/ https://www.instagram.com/salonfurdeald/
https://www.facebook.com/salon.de.alfurd/
https://twitter.com/SALON_DE_ALFURD/ Biography of Representative Hiroki Mitsuda Completed master’s program at Waseda University Graduate School of Science and Engineering in 2006. After completing graduate school, I started working at a headhunting company. After leaving the company, I traveled alone to 45 cities in 24 countries in Europe to study fashion and art. After returning to Japan, due to his father’s illness, he took over the family business of a bag factory and launched the new “SALON DE ALFURD” brand. At the same time as he became president, the company has achieved rapid growth by adopting strategies that are the exact opposite of the conventional wisdom in the apparel industry, such as “a system to keep prices low and achieve high quality by focusing on online sales and not holding inventory outside of stores” and “Rather than releasing new products every season, we quickly roll out many products, repeatedly update versions while closely reflecting sales conditions and customer feedback, and develop products to become best sellers.” It has also been praised for its high quality, and has been expanded to major Japanese department stores such as Hankyu, Takashimaya, and
Mitsukoshi. Last year, the online purchase repeat rate reached 40%, proving popular. Additionally, as a Saitama Prefecture SDGs Partner, we actively participate in sustainable corporate activities, and now more than 40% of our sales are sustainable products that are considerate of the global environment.
https://prcdn.freetls.fastly.net/release_image/60402/63/60402-63-00a863a56451ad983b0ce96180337171-1200×1200.jpg Salon de Alphard Hiroo Main Store Salon de Alphard Hiroo Main Store Izutsu Nishiazabu Building 1F, 4-3-3 Nishiazabu, Minato-ku, Tokyo Business hours: 11:00-14:00, 15:00-19:00 Closed: Tuesday TEL: 03-6434-1497