Reaplus Produced by Natsuzu Takubo! Birth of nail brand “lele”

【Reaplus】 Produced by Natsuzu Takubo! Birth of nail brand “lele” ​
Reaplus Press release: May 1, 2025 Produced by Natsuzu Takubo! Birth of nail brand “lele” ~ The luxury of choosing according to my rhythm~ Beaile Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President: Sho Tanaka), a subsidiary of Reaplus Co., Ltd., established the nail brand “lele” as a new subsidiary in April 2025. The producer is Karin Takubo, who is highly supported by Generation Z, and as a nail brand that incorporates the sensibilities of Generation Z, we will propose items that add color to everyday life.
https://prcdn.freetls.fastly.net/release_image/129874/7/129874-7-f0c1aefb285654a161464d979ad6b538-1000×667.png Born from the desire to make nails more accessible and more freely enjoyable, lele is a nail brand produced by Beaile Co., Ltd. based on its knowledge of youth marketing. Now that diverse values ​​are spreading through SNS, nails have become even more important as a means of expressing one’s sensibilities. lele will continue to propose items that respond to those sensibilities. When launching the brand, Karin Takubo, a model who embodies the life-sized charm of Generation Z, served as the brand producer. Her natural lifestyle and transparent visuals have resonated with many young people, and her idea of ​​”self-love through nails” has a high affinity with the brand concept, leading to her appointment. lele’s products reflect the exquisite nuances of colors and textures that Generation Z actually finds “cute now” in product development. In addition, the flat brush makes it easy for anyone to apply intuitively, making it easy to use even for nail polish beginners. In addition, all of our products are produced in Japan and do not contain any harmful ingredients such as dibutyl phthalate, formaldehyde, toluene, or animal-derived
ingredients. *1: Does not contain the following harmful ingredients. Dibutyl phthalate, TPHP, TBHB, MEHQ/HQ, MIT, gluten, synthetic fragrance, acetone, toluene, xylene, ethyl tosylamide, formaldehyde, formaldehyde resin, paraben 【Brand Concept】 “The luxury of choosing according to my rhythm.” Nail colors that you can choose freely. It brings a little leeway to your busy life. lele is about the fun of choosing your nails according to your mood that day. We deliver the comfort of expressing yourself from the heart. [Product Overview | 1st Collection]
https://prcdn.freetls.fastly.net/release_image/129874/7/129874-7-43f580a060db7688a0b430fe8037bab3-600×899.png KOIMIKAN Juicy and translucent deep orange color. A bitter and calm adult vitamin color. 10ml ¥2,500
https://prcdn.freetls.fastly.net/release_image/129874/7/129874-7-6a0a59c7d4b958bef5d86d14789550ef-600×899.png GUAVA PINK Orange-ish pink like guava juice. A sheer salmon pink that is easy to wear for any occasion. 10ml ¥2,500
https://prcdn.freetls.fastly.net/release_image/129874/7/129874-7-b79494dca27f8dbe8dcb8a1919bb343d-600×899.png HIMAWARI A slightly calming sunflower yellow. Yellow is easy to use as an accent to your outfit. 10ml ¥2,500
https://prcdn.freetls.fastly.net/release_image/129874/7/129874-7-2fff852f9e53f5f7035995511e933bb5-600×899.png AME Smoky and cool light blue. The color looks gray or light blue depending on the light. 10ml ¥2,500
https://prcdn.freetls.fastly.net/release_image/129874/7/129874-7-bdc6d08ebebeb46c35fdf087412a33c2-600×899.png SOY White with a slight yellow tinge similar to soy milk. A sheer white that blends easily into your hands. 10ml ¥2,500 SOY White with a slight yellow tinge similar to soy milk. A sheer white color that blends easily into your hands. 10ml ¥2,500 [Limited quantity with original drawstring bag] 5-SET This is a set of 5 types of 1st collection. ・KOIMIKAN ・GUAVA PINK ・HIMAWARI ・AME ・SOY Gift: ・lele original drawstring bag *Limit 1 item per order. ¥12,500 [About the brand producer] Karin Takubo With over 340,000 followers on Instagram, 220,000 subscribers on YouTube, and 150,000 followers on TikTok, he has gained tremendous support from his generation. He also produces the fashion brand “PINUE”. She is expanding her range of activities, including being an image model for Puri, and appearing in dramas, advertisements, magazines, music videos, and more. Having played baseball for 4 years and softball for 2 years, he is also good at sports. Instagram:
https://www.instagram.com/kar_insta_gram/ YouTube:
https://www.youtube.com/@takubokarin X: https://x.com/takubokarin TikTok (Daily Life with the Princess):
https://www.tiktok.com/@molto_carino24 【Company Profile】 lele Co., Ltd. Operating company: Beaile Co., Ltd. Established: April 2025 Business details: Planning and sales of nail items HP
：https://lele.co.jp Instagram: https://www.instagram.com/lele.co.jp/