Awareness survey on branded bags-1

Awareness survey on branded bags-1
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Raxus Technologies Co., Ltd. Press release: May 1, 2025 Awareness survey on branded bags-1 ~Survey on reasons for purchase, frequency of use, and concerns when purchasing~ Laxus Technologies Co., Ltd. (Headquarters: Hiroshima City, Hiroshima Prefecture, Representative Director: Keisuke Takahashi), which operates a branded bag sharing business, conducted an awareness survey regarding branded bags among 666 women between the ages of 20 and 49. In this survey, we investigated the reasons for the purchase, the important points, the concerns at the time of purchase, and the actual frequency of use of the bag purchased for a special occasion. Image
URL: https://prcdn.freetls.fastly.net/release_image/44666/99/44666-99-e471b70ea322c5a13c563b1b59d62e12-1024×768.jpg Branded bags are something that many women aspire to, and are considered important as fashion items that add color to their daily lives. However, not enough information is known about the concerns they have when purchasing them and how often they are actually used. We hope that the results of this survey will help predict future trends in the branded bag market and provide services that better meet customer needs. 1. Implementation overview Survey method: Answer from the Internet Survey period: March 21, 2025 (Friday) to March 25, 2025 (Tuesday) Number of responses: 666 people (20-49 years old, female)
https://prcdn.freetls.fastly.net/release_image/44666/99/44666-99-ff6d597b12211c678dc0cd762d4856ae-2319×1530.jpg 2. Survey results summary
https://prcdn.freetls.fastly.net/release_image/44666/99/44666-99-264dce2befc619f7fc50e253db1b556c-2305×1507.jpg When purchasing a branded bag, the most important factor was “design” (44.7%), followed by “brand” (26.6%) and “price/cost performance” (29.1%). It can be seen that there is a strong tendency to purchase items with an awareness of their appeal as fashion items and brand value. Additionally, while there is a certain number of people who consider functionality (25.1%) and asset value (7.7%), a minority of people purchase for reasons of “environmental/ethical awareness” (2.9%). Furthermore, 34.8% of the respondents answered that they do not purchase/do not own a branded bag, indicating that branded bags are not necessarily an essential item for everyone. It is believed that a certain number of people are considering options other than purchasing, such as using the second-hand market, using rental services, or choosing unbranded or functional bags.
https://prcdn.freetls.fastly.net/release_image/44666/99/44666-99-434fcc1fcc7082bf5d19d6e3a05d133d-2319×1526.jpg The biggest concern when purchasing a branded bag is the “high price” (59.2%), with more than half feeling that the price is a hurdle. This was followed by concerns about ease of use and changes in trends after purchase, such as “It’s more difficult to use than expected (weight, size, storage capacity, etc.)” (31.3%), “I get bored with the design” (23.7%), and “Fashions change” (21.7%). Furthermore, there are also concerns about the burden of owning a device, such as “problems with storage space” (18.9%) and “difficult maintenance (dirt/scratches)” (21.2%). These results suggest that interest in options other than purchasing (renting and sharing) may increase.
https://prcdn.freetls.fastly.net/release_image/44666/99/44666-99-3c27966fa702faa225258922a09111db-2342×1553.jpg Although they purchased a branded bag with the intention of using it on a special occasion, the most common answer (33.4%) was that they actually only use it two or three times a year. Furthermore, it was revealed that it was “hardly used”, followed by “less than once” (20.7%) and “4 to 5 times” (13.8%). On the other hand, only 9.9% of people used it frequently “6 or more times.” Furthermore, since 22.1% of respondents answered that they do not own such a bag, it is thought that there are a certain number of people who are cautious about purchasing branded bags just for special occasions. (Summary) Through this survey, we found that while “design,” “brand,” and “price” are important when purchasing branded bags, many people have concerns such as “high price,” “ease of use,” and “storage space.” It has also become clear that many bags purchased for special occasions are not actually used much. Given this background, there is a possibility that the value of branded bags will change from “owning” them to
“experiencing” them, and demand for sharing and rental services is expected to increase in the future. [About Laxus] “Laxus” is a sharing service specializing in luxury brand bags. The product lineup includes approximately 40,000 bags from 60 brands, and all bags can be exchanged freely and can be used for a fixed amount. Additionally, you can purchase the bags you like. We are developing our business as a leading company that leads the sharing economy in order to co-create a world that is “earth-friendly” and “enjoys fashion” with everyone who loves fashion. [Laxus Technologies Overview] Company name: Luxus Technologies Co., Ltd. Hiroshima Head Office: Hiroshima Crystal Plaza 14F, 8-18 Nakamachi, Naka-ku, Hiroshima City Established: August 31, 2006 Capital: 1,667,727,380 yen Listing: TSE Growth Business details: Operation of bag sharing service “Laxus” Representative: Keisuke Takahashi Service site: https://laxus.co/?adv=2025survey_1 Corporate site: https://corp.laxus.co/?adv=2025survey_1