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Update of OUR EARTHPROJECT, a sustainer project that Sanei Corporation has been promoting since 2019 2025

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Updated OUR EARTHPROJECT, a sustainer project that Sanei Corporation has been promoting since 2019 2025

Sanei Corporation Co., Ltd. Press release: May 1, 2025 Update of OUR EARTHPROJECT, a sustainer project that Sanei Corporation has been promoting since 2019 2025 Sanei Corporation Co., Ltd. (Taito-ku, Tokyo, Representative Director and President Masami Mizukoshi, listed on TSE Standard) The sustainable project “OUR EARTH PROJECT” promoted by Stock Code 8119 will be updated this spring. We have completely renewed our logo and project site. ■What is OUR EARTH PROJECT Based on the concept of “Toward a world where sustainability can be enjoyed,” and with the keywords “sustainable” and “ethical,” we aim to provide products and services that are kind to the earth and to people’s lives. As a product axis, we handle sustainable brands from around the world and sell our own planned brands, and as a material axis, we sell sustainable materials and undertake OEM contract production. In addition, in order to further spread our activities to society, we participate in environmental projects of other companies and projects with student organizations, in addition to joining related organizations and associations. So far, our own brands uF and YOT WATCH, which were launched through this project, have each won the Good Design Award, and this project itself has won the Social Product Award 2024. Update concept
https://prcdn.freetls.fastly.net/release_image/37587/125/37587-125-d97e9c80854311656c2721ebc5a6ee31-2403×787.png (Left) From 2019 Launch of “Our EARTH Project”, an “Earth-friendly, sustainable and ethical” project. With the aim of contributing to the realization of a sustainable society, we are expanding our business to provide branded products, materials, and services that match the keywords “sustainable” and “ethical.” (Right) From 2025 The project has evolved into a project based on the concept of “Creating a world where you and I can enjoy sustainability.” By creating and
disseminating activities from OUR EARTH PROJECT that allow us to enjoy sustainability with more excitement and free thinking, we aim to differentiate ourselves from other OEMs/fabrics and brands and establish a highly competitive position. The logo has also been updated The three axes of this project (brand production action) are expressed with a circle created by three curved lines, including abstract nuances such as “earth,” “smile,” and “connection to society.” In addition, the logo mark on the top screen of the official site is constantly moving digitally, embodying “circulation,” “change,” “recycling,” and “upcycling.”
https://prcdn.freetls.fastly.net/release_image/37587/125/37587-125-781ec6427a6153b7c48fe635b47c4e79-246×91.png Strengths of OUR EARTH PROJECT 1. You can utilize the latest knowledge and rich network regarding sustainability that we have cultivated through this project. 2. Of course, you can also utilize the product planning and production know-how that is unique to Sanei Corporation, a trading company that handles daily necessities. 3. We can combine numerous sustainable materials and various technologies from a global perspective Future outlook In this project, we aim to continue to contribute to a sustainable society, pursue more fundamental problem-solving, and communicate in an easy-to-understand manner that people can empathize with regarding sustainability initiatives, which tend to be difficult. This fall, we are also planning a
resource-recycling uniform production service that will make full use of our network, as well as collaborations between brands handling this project and other companies. Please look forward to the new OUR EARTH PROJECT initiatives in the future. OUR EARTH PROJECT New Official Site https://ourearthproject.jp/
https://prcdn.freetls.fastly.net/release_image/37587/125/37587-125-ace8195441eeed1804f2233e72ad3f87-1097×501.png Sanei Corporation Co., Ltd. Our company handles furniture and household goods such as beds, desks, pots and kitchen utensils, fashion accessories such as bags, suitcases and shoes, and cooking and beauty appliances such as mixers and hair dryers. Within this product group, we operate an OEM business in which products are branded with the brand of our business partners and procured mainly in Asia, and a brand business in which we discover brands, plan and develop our own brands, and conduct wholesale as well as retail operations such as brick-and-mortar stores and e-commerce shops. Although it is a niche company, we are a specialized trading company specializing in daily necessities, founded in 1946, with global sales channels. *Listed on TSE Standard Market, Securities code 8119 URL
https://www.sanyeicorp.com/

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