Adastria Co., Ltd. Pre-order online for the second 25SS collection of “WILLIAM B. ELIOTT”, a line that pro poses high-quality daily wear from “niko and…”, starts on Wednesday, May 1, 2025!

[Adastria Co., Ltd.] Pre-order online for the second 25SS collection of “WILLIAM B. ELIOTT”, a line that proposes high-quality daily wear from “niko and…”, starts on Wednesday, May 1, 2025! ​
Adastria Co., Ltd. Press release: May 1, 2025 Pre-orders for the second 25SS collection of “WILLIAM B. ELIOTT”, a line that proposes higher quality daily wear than “niko and…”, will start on Wednesday, May 1, 2025! Director Yuji Yoshida and designer Taka Waida welcome all 13 models of the 25SS collection
https://prcdn.freetls.fastly.net/release_image/1304/2613/1304-2613-92b7082f9abf974a1078d1c852378e6d-2160×2160.jpg Niko and …, a style editorial brand developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President and CEO: Osamu Kimura), will start pre-ordering the new line “WILLIAM B. ELIOTT” from May 1, 2025 (Thursday) at “niko and …”‘s official web store “and ST”. In addition, it will be on sale from May 16, 2025 (Friday) at some “niko and…” stores, online stores such as the official web store “and ST”, and overseas stores. “WILLIAM B.ELIOTT” is an original line of “niko and…” created under the concept of “expressing the aesthetics of the passage of time and fusing masculine strength and feminine elegance.” Yuji Yoshida, director and designer of “JOHN MASON SMITH” and “JANE SMITH,” and designer Taka Waida, were supervised, directed, and designed by “JOHN MASON SMITH” and “JANE SMITH.” Mr. Yoshida and Ms. Waida will be offering high-quality daily wear that incorporates vintage, military, work details, materials, and sewing into modern designs for customers of “niko and…” who also want to enjoy work taste, femininity, and a modern impression. This 2025 SPRING & SUMMER COLLECTION has an all-gender atmosphere, and we are particular about making products that look elegant when worn. We offer a rich lineup of 13 styles, with a focus on manufacturing methods, materials, and silhouettes, including a souvenir T-shirt with an original depiction of London’s cityscape, a multi-border polo shirt with an 80s-inspired knitted collar, and a knit tank top with a traditional crocheted square motif on the front as a design point. Also, note that all items are tagged with original names. A special web page that expresses this collection items in a modern and artistic worldview will be released on Friday, May 16, 2025. Please take a look at this as well.
https://prcdn.freetls.fastly.net/release_image/1304/2613/1304-2613-d679bc6d01c82fb815537108b5a2af02-1200×1600.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2613/1304-2613-eb80f7160c0ab0e19a257615a2c0d629-1200×1600.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2613/1304-2613-ddf4e884e25cbc08a8c91f7a59562c5a-916×1200.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2613/1304-2613-d738d0b3d7a0949883dd4e612920b55b-1200×1600.jpg ■ “WILLIAM B. ELIOTT 25SS COLLECTION” overview Pre-order release date May 1, 2025 (Thursday) 10:00~Sequentially Reservation site
https://www.dot-st.com/nikoand/disp/itemlist/?dispNo=002001595 Book release date May 16, 2025 (Friday) 10:00~Sequentially Available stores “niko and…” some stores, official web store “and ST”, ZOZOTOWN, Rakuten Fashion, overseas stores Special site
https://www.dot-st.com/nikoand/cp/202505_wbe25ss *The release date may differ depending on the store. *The special page will be released from Friday, May 16, 2025. ■Product details *Partial excerpt
https://prcdn.freetls.fastly.net/release_image/1304/2613/1304-2613-cef63344823ed3132968f536c14d942c-1200×1600.jpg Product name: Crochet knit bustier Price: 6,600 yen (tax included) Product name: Sheer layered pullover Price: 6,000 yen (tax included) Product name: Curve denim pants Price: 9,000 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/1304/2613/1304-2613-7b04090a5a8af1172237142424dc54f3-1200×1600.jpg Product name: Shishu cap Price: 4,000 yen (tax included) Product Name: Cotton Tencel Shirt Price: 7,000 yen (tax included) Product name: Lacy wrap skirt Price: 6,000 yen (tax included) Product name: Curve denim pants Price: 9,000 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/1304/2613/1304-2613-662f91354a71c4d81aa5ea53e584039c-1200×1600.jpg Product name: Multi-border collar pullover Price: 6,000 yen (tax included) Product name: Half shorts Price: 7,000 yen (tax included) Product name: Shoulder bag with charm Price: 6,600 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/1304/2613/1304-2613-1297a6e97a0b6bcea7ed94d1433223aa-1200×1600.jpg Product name: London Souvenir T Price: 5,500 yen (tax included) Product name: Mesh ZIP hoodie Price: 7,000 yen (tax included) Product name: Lacy wrap skirt Price: 6,000 yen (tax included) Product name: Half shorts Price: 7,000 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/1304/2613/1304-2613-84bf987291f62d476f12e75ea50e4287-1200×1600.jpg Product name: Mesh ZIP hoodie Price: 7,000 yen (tax included) Product Name: Sleeveless Raglan Pullover Price: 5,500 yen (tax included) Product name: Curve denim pants Price: 9,000 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/1304/2613/1304-2613-5c24f9b017e24c07db30f39953774a42-1200×1600.jpg Product name: Emblem shirt jacket Price: 7,500 yen (tax included) Product name: Sheer layered pullover Price: 6,000 yen (tax included) Product name: Lacy wrap skirt Price: 6,000 yen (tax included) Product name: Half shorts Price: 7,000 yen (tax included) ■About the designers (Yuji Yoshida and Taka Waida)
https://prcdn.freetls.fastly.net/release_image/1304/2613/1304-2613-ff701f9c1f8ec64bd13c315776f4ffa5-2614×1596.jpg He is the director and designer of “JOHN MASON SMITH” and “JANE SMITH,” and now he will serve as the designer of “WILLIAM B. ELIOTT,” supervising, directing, and designing the new line. We specialize in high-quality daily wear that incorporates modern silhouettes and designs while inheriting vintage, military, work details, materials, and stitching. ■About “niko and …”
https://prcdn.freetls.fastly.net/release_image/1304/2613/1304-2613-e47779ca7e7b8ab38e4345914a5aa41c-1853×272.jpg “Niko and…” is a “style editorial brand” that sells apparel, miscellaneous goods, furniture, and food and beverages. We have a lineup of items that are not only practical, but also have a sense of humor, which will bring you unexpected surprises and discoveries, and which will eventually match your lifestyle. Based on this message, we are developing our business for men and women in their 20s and 30s. 145 stores nationwide (as of the end of April 2025, including web stores). https://www.dot-st.com/nikoand/ https://www.nikoand.jp https://www.instagram.com/nikoand_official/ ■About Adastria Group
https://prcdn.freetls.fastly.net/release_image/1304/2613/1304-2613-003147bd45b2e030bf9b5e4eb166da04-850×213.jpg The Adastria Group is a multi-company group that includes “Adastria Co., Ltd.”, “Element Rule Co., Ltd.”, “BUZZWIT Co., Ltd.”, and “Zetton Co., Ltd.”, which operate more than 45 brands such as apparel, miscellaneous goods, and food and beverages, as well as “&ST Co., Ltd.”, which operates mall and media businesses, “Adastria Logistics Co., Ltd.”, which handles the group’s logistics, and a special subsidiary, “WeOur Co., Ltd.”. We aim to become a “Play fashion! platformer” that strengthens ties with various stakeholders and spreads the excitement of fashion both domestically and
internationally. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/
https://www.instagram.com/adastria_official/