Letra POP ​​UP SHOP opens at Tenmaya Okayama store | This is your chance to actually hold one hand-woven M ercado bag in your hands!

【Letra】POP UP SHOP now open at Tenmaya Okayama store | This is your chance to get your hands on one hand-knitted Mercado bag! ​
Sora of Tokyo Co., Ltd. Press release: May 1, 2025 [Letra] POP ​​UP SHOP opens at Tenmaya Okayama store | This is your chance to actually hold one hand-woven Mercado bag in your hands! Letra POP UP SHOP will be open from May 7th (Wednesday) to May 13th (Tuesday) on the 1st floor of Tenmaya Okayama store. Image
URL: https://prcdn.freetls.fastly.net/release_image/116313/23/116313-23-f939318a4156ea4e949491bfb4974cda-731×855.jpg Letra, a Mexican goods brand operated by Sora of Tokyo Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Masanori Kitajima), will open a POP UP SHOP on the 1st floor of Tenmaya Okayama Main Store, located in Okayama City, Okayama Prefecture. The event will last approximately one week from May 7th (Wednesday) to May 13th (Tuesday). This is your chance to actually pick up a Mercado bag, so please take advantage of it!
https://prcdn.freetls.fastly.net/release_image/116313/23/116313-23-12cc711e9a9c187a20b0465e05ab9f5b-1080×1080.jpg 2025SS Collection is lined up. In addition to a wide variety of Mercado bags, you can also find accessories such as colorful and cheerful charms that can be customized. This is a store where you can feel the joy of wearing colors. About Letra A brand that sells Mexican miscellaneous goods, with Mercado bags as its main product, which debuted in 2014.
https://prcdn.freetls.fastly.net/release_image/116313/23/116313-23-ba099ab394b449db39a68d8d7a25e205-2560×1708.jpg Cityscape of Oaxaca, Mexico photographed by our representative In the late 2000s, our representative Masanori Kitajima visited Mexico several times a year, fascinated by the energetic people and colorful cityscape. That’s when I discovered Mercado bags. Realizing the potential of the light and durable Mercado bag, we began importing and selling it domestically. From 2014 to the present, we have gradually expanded recognition of Mercado bags in Japan. (Purchase quantity comparison results / 2015: 1,200 pieces, 2024: 35,000 pieces) We want our customers to enjoy Mercado bags. For producers, we will continue to make long-term contributions through business to the inheritance of traditional Mexican techniques, the creation of vocational training opportunities in prisons, and the stabilization of the lives of mercado bag artisans. These are our initiatives for Social Good. Letra POP UP SHOP Tenmaya Okayama Main Store Event period: May 7th (Wednesday) to May 13th (Tuesday) Location: Tenmaya Okayama store 1st floor Address: 700-8625 2-1-1 Omotemachi, Kita-ku, Okayama City Business hours: 10:00-19:30 Kyoto Takashimaya:
https://www.tenmaya.co.jp/okayama/index.html Letra Official WEB SHOP：https://www.letratokyo.jp/ POP UP SHOP schedule:
https://www.letratokyo.jp/events/ [Company Profile] Company name: Sora of Tokyo Co., Ltd. Business description: Ladies’ apparel, fashion accessories Management brands: Letra, flower Date of establishment: August 1998 Representative director: Masanori Kitajima