Haruyama’s “ECO i-Shirt”, a new design for 2024 AW, aims to create environmentally friendly wear.Sustainable wear using ECOSENSOR(R)*1

Haruyama’s “ECO i-Shirt” aiming to create environmentally friendly wear, new design for 2024 AW now on sale Sustainable wear using ECOSENSOR(R)*1 ​
Haruyama Holdings Co., Ltd. Press release: December 3, 2024 Haruyama’s “ECO i-Shirt”, a new design for 2024 AW, aims to create environmentally friendly wear.Sustainable wear using ECOSENSOR(R)*1 ~Sustainable shirt that is stress-free to wear, easy to care for, and completely iron-free*2 with the same
functionality~
https://prcdn.freetls.fastly.net/release_image/30981/566/30981-566-2ae48d433958c0750e54ad6960575679-1906×1271.jpg Haruyama Shoji Co., Ltd. (Headquarters: Okayama City, Okayama Prefecture, Representative Director Hiroaki Nakamura), which supports and promotes the health of business people, is looking for smarter materials that are more environmentally friendly and have been selling them since last year. Materials that combine functionality and sustainability to meet the needs of the next generation ECOSENSOR(R) *1 We have started selling the new 2024 AW design of “ECO i-Shirt” using. In 2019, as part of our efforts to address environmental issues that are attracting worldwide attention, we launched the “ECO i-Shirt” *2, which uses 100% recycled polyester fabric and reduces packaging plastic. has been released on a trial basis. In 2021, we have rolled out the “ECO i-Shirt,” which uses buttons made from recycled plastic bottles. By continuing this activity, we aim to continue to develop environmentally friendly clothing. ■About “ECO i-Shirt” As part of our efforts to address environmental issues, which have recently received worldwide attention, we have created the “ECO i-Shirt,” which uses recycled plastic bottles for both the shirt fabric and buttons, and uses eco-friendly materials for packaging. We are expanding. We maintain the features of our long-running product “i-Shirt” such as “completely no ironing*3, 360 degree stretch, and quick drying”, while maintaining the same comfort when wearing, and for those who are interested in ethical consumption. This is an environmentally friendly shirt that allows our customers to easily participate in eco-friendly activities. [ECO i-Shirt Men’s] Price: 6,050 yen including tax Size: S – 5L Color: White, saxophone, gray, pink, etc. Material: Fabric: 100% polyester; Separate fabric: 100% cotton Button: 27-28% of domestically consumed PET bottles are used as part of the material
https://prcdn.freetls.fastly.net/release_image/30981/566/30981-566-9799bed28ef53505e70bc445f19cbb7b-2095×2700.jpg The package is unified in the same color as ECOSENSOR (R) *1 Image
URL: https://prcdn.freetls.fastly.net/release_image/30981/566/30981-566-1a6973ae91d34ece14e5a3f1232869ed-2025×2700.jpg Accessories such as clips are also made from recycled materials *1 ECOSENSOR(R) is a registered trademark of Asahi Kasei Advance Corporation. *2 The product is different from the “ECO i-Shirt” which started rolling out in April 2019. *3: Using fabric for evaluation, washed according to Japanese Industrial Standards (JIS L 1930 C4M method, tumble drying) and graded into grades 1 to 5. Shape stability grade 5 – 1 wash (Research by Mencken Quality Inspection Association. As of October 2023) Approval registration number AA94Y288