Baroque Japan Limited Landing from Japan! The SHEL’TTER TOKYO “EQL” POP UP from Korea will be held at To kyu Plaza Omotesando “Omokado” store!

[Baroque Japan Limited] Landing in Japan! The SHEL’TTER TOKYO “EQL” POP UP from Korea will be held at Tokyu Plaza Omotesando “Omokado” store! ​
Baroque Japan Limited Press release: May 1, 2025 Landing from Japan! The SHEL’TTER TOKYO “EQL” POP UP from Korea will be held at Tokyu Plaza Omotesando “Omokado” store! We will open the “EQL” POP UP STORE from 5/2 (Friday) to 6/5 (Thursday). We will open Japan’s first “EQL” POP UP STORE at the flagship store “The SHEL’TTER TOKYO Tokyu Plaza Omotesando Omokado” of the select shop “SHEL’TTER” operated by Baroque Japan Limited (Headquarters: Meguro-ku, Tokyo, President: Hiroyuki Murai). During the period, we will offer a rich lineup unique to select shops, including “AWESOME NEEDS” and “HONSBY,” which are popular in Korea, as well as “ESSENTIAL by EQL,” a private brand of EQL. Please stop by our POP UP STORE for this opportunity to see the actual products in your hands.
https://prcdn.freetls.fastly.net/release_image/14511/964/14511-964-57851407f8792d8452b40ba5d3dc1647-1317×1233.jpg ■ About “EQL” A large select shop located in Seongsu-dong, Seoul, South Korea. EQL is a newly coined word that abbreviates the spelling of “EQUAL”. In today’s world of global diversity, we support fashion that allows freedom of expression without any prejudice or
preconceptions. EQL OFFICIAL INSTAGRAM @eql_store ■Brands we carry
https://prcdn.freetls.fastly.net/release_image/14511/964/14511-964-8f14c69450553b09a6bedb95af396c68-1105×1171.jpg AWESOME NEEDS stands for the attractive desire to “pursue one’s own style,” and is a brand that considers and produces products that can satisfy that desire. We reinterpret classic products in a cool way with AWESOME NEEDS’ unique identity, and share the feelings and stories created in the process.
https://prcdn.freetls.fastly.net/release_image/14511/964/14511-964-db3acc504c08de0f2ecfe3754d688319-1104×946.jpg ESSENTIAL by EQL is a premium essential brand developed by EQL. Based on HANSAEM’s design power and high quality, we develop high-quality items that focus on simple silhouettes and minimal designs. We offer essential items that can be worn for a long time without being influenced by trends, mainly in black color, which is the basic of minimalism.
https://prcdn.freetls.fastly.net/release_image/14511/964/14511-964-b2fadb50ec4ffe32b70b38e43dff0404-1097×783.jpg In 2013, the designer went to Australia on a working holiday and met various people, understanding and absorbing their culture. Based on that experience and the memories of working and traveling in a pair of work boots, we develop designs that incorporate details that are both practical and functional, centering on basic elements necessary for everyday life. HONSBY offers original products that incorporate the beauty of architecture and nature into categories such as casual, workwear, and outdoor. and more… ■ Limited novelty The following special novelties will be available during the POP UP period. ・Customers who purchased “EQL” products (first 200 people) →”ESSENTIAL by EQL nylon bag” ・Customers who purchase “EQL” products for ¥20,000 or more (first 100 customers) →”ESSENTIAL by EQL Leather Tray” ・Customers who purchase “AWESOME NEEDS” products (first 20 people) →“AWESOME NEEDS Eco Bag” *Since the pattern is random, you cannot choose it.
https://prcdn.freetls.fastly.net/release_image/14511/964/14511-964-b9f3391a95ed439990a2964e2318d050-650×650.jpg ESSENTIAL by EQL nylon bag
https://prcdn.freetls.fastly.net/release_image/14511/964/14511-964-073f60ace679e38224e2020ceec020de-650×650.jpg ESSENTIAL by EQL leather tray
https://prcdn.freetls.fastly.net/release_image/14511/964/14511-964-d2d3402db42e30d7ba6ae4dbc50e2604-650×650.jpg AWESOME NEEDS Eco bag *Novelty items will end as soon as they run out. Thank you for your understanding. ■ Store overview 4-30-3 Jingumae, Shibuya-ku, Tokyo 150-0001 The SHEL’TTER TOKYO Tokyu Plaza Omotesando “Omokado” 1F 4 minutes walk from Harajuku Station on the JR Yamanote Line 1 minute walk from Meiji Jingumae Station on the Tokyo Metro Chiyoda Line/Fukutoshin Line 7 minutes walk from Omotesando Station on the Tokyo Metro Chiyoda Line/Hanzomon Line/Ginza Line OPEN／11:00 CLOSE／20:00 ■ About “The SHEL’TTER TOKYO” “The SHEL’TTER TOKYO Tokyu Plaza Omotesando “Omokado” store opened in 2012 as our flagship store that appeals not only to Japan but also to the world, centered around Baroque Japan Limited’s representative brand “MOUSSY.” The store will reopen on March 3, 2023, and will be rebuilt as a new global flagship store that will collaborate with other industries, communicate culture, and fuse the digital and real world. It has been reborn as a branding base for the next generation. We will propose creative content and collaborations that are not limited to fashion, and disseminate the brand’s world view from “The SHEL’TTER TOKYO Tokyu Plaza Omotesando “Omokado” store located in the center of Harajuku. The SHEL’TTER TOKYO special page
https://www.ec-store.net/sws/pages/shelter.aspx SHEL’TTER OFFICIAL INSTAGRAM @sheltter_official ・ Name: Baroque Japan Limited (TSE Prime/Securities code 3548) ・ Founded: March 2000 ・Representative: Hiroyuki Murai, Representative Director, President and Chief Executive Officer ・ Address: Aobadai Hills, 4-7-7 Aobadai, Meguro-ku, Tokyo 153-0042 (Corporate website): https://www.baroque-global.com/ (Official mail order site): https://www.ec-store.net/sws/r/rSWS