The official EC site of “Outfitter lab”, a popular select shop with sales exceeding 3 billion yen, has officially started! Taking the opportunity of exhibiting at TGC 2025 Kagawa, a comprehensive multi-brand EC fashion site with over 60,000 items from 10 brands
A Style Co., Ltd. Press release: May 1, 2025 The official EC site of “Outfitter lab”, a popular select shop with sales exceeding 3 billion yen, has officially launched! Taking the opportunity of exhibiting at TGC 2025 Kagawa, a comprehensive multi-brand EC fashion site with over 60,000 items from 10 brands. In the spring of 2025, the rapidly growing next-generation select shop “Outfitter lab” will finally launch its official EC site in earnest.
https://prcdn.freetls.fastly.net/release_image/54739/6/54739-6-17e2b6b42e8a3eae64db18468d401463-1920×1080.png Outfitter lab official website newly opened Gaining support mainly from ZOZOTOWN, sales have reached 3 billion yen in just a few years and are on track to reach 4 billion this year. We have been quick to select brands that have not yet arrived in Japan, such as American casual brands THE NORTH FACE and TOMMY HILFIGER, as well as VARZAR and WOOALONG, which have become popular after being worn by K-Pop idols, and have earned the support of fashion connoisseurs for their solid aesthetic sense. Taking the opportunity of exhibiting at Setrus Holdings presents TGC Kagawa 2025, and against the backdrop of the strong development of the company’s original brand “SOOLON.”, we have launched a new official online store that also serves as a renewal. We will be reborn as a comprehensive multi-brand EC with 10 lines of our own brands and over 60,000 products. “Outfitter lab” aims to become a bridge connecting the forefront of culture and fashion with the concept of quickly delivering “brands that are truly resonating in the world right now” to Japanese users. On the official EC site, we plan to gradually roll out original lines and limited edition products that have not been available on other companies’ platforms such as ZOZO. We will continue to provide a more personalized shopping experience for our users. In 2025, a new standard for select shops will be born here.
https://prcdn.freetls.fastly.net/release_image/54739/6/54739-6-1265b911d4be10e2e85204119181c0a9-1665×1306.png Outfitter lab official store ■New EC site overview Site name: Outfitter lab official store Opening date: May 1, 2025 Number of products: Over 60,000 items (rolled out sequentially from release) Brands handled: 10 in-house brands many imported Special page: https://outfitter-lab.com/ For inquiries regarding this matter, please contact the public relations department below. [Contact information] Outfitter lab Public Relations Department E-mail:
hello@outfitter-lab.com
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