LILY BROWN Released the digital catalog of the 2025 summer collection with the theme of “Refined Romance”!

[LILY BROWN] The digital catalog of the 2025 summer collection with the theme of “Refined Romance” has been released! ​
Mash Holdings Co., Ltd. Press release: May 2, 2025 [LILY BROWN] Released the digital catalog of the 2025 summer collection with the theme of “Refined Romance”! The 2025 summer collection, expressed with unique layering that goes beyond the classic framework, such as retro-pop colored checks, dot patterns, and bold ruffle frills, is now accepting pre-orders at the online store The women’s brand “LILY BROWN” operated by Mash Style Lab Co., Ltd. (Headquarters Chiyoda-ku, Tokyo / President Hiroyuki Kondo) will release the latest visuals of the 2025 summer collection on Friday, May 2nd at 12:00 (noon) on the LILY BROWN official online site and the EC department store USAGI ONLINE. Reservations for the listed products will begin at the online store as soon as they are released, and they will be sold in stores one after another.
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-43b741bf247a14a9a567a090a8907c15-1050×550.jpg LILY BROWN 2025 Summer Collection ″Refined Romance″ A nostalgic excitement drifting in the dazzling sunlight Sublimation to clean tailoring with an elegant and open approach A remix style
reinterpreted in an urban style Pursuing further originality with free sensitivity and playfulness
LOOK
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-3b81a653bf0ddc23275772a29ac1027d-1200×1600.jpg Tops 15,950yen Dress 18,920yen Sandals 17,930yen Bag 16,940yen Pierced earrings 4,950yen Charm 4,400yen Charm 4,400yen Tops 20,900yen Pants 20,900yen Bag 11,880yen Pierced earrings 4,950yen Charm 4,400yen
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-d3e0d1f6e905153733615225c2d40e33-1200×1600.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-b3ffa175f3e337b848efb4e4a83e8a71-1200×1600.jpg Body suit 14,960yen Camisole 14,960yen Pants 15,950yen Sandals 17,930yen Bag 11,880yen Pierced earrings 3,960yen Belt 12,980yen Dress 23,980yen Tops 11,880yen Camisole 14,960yen Shoes 15,950yen Bag 14,960yen Pierced earrings 4,950yen
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-2539d2c541af0819a778620864f3391e-1200×1600.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-b47f425a18c7817b716a299e43796d54-1600×1200.jpg Tops 14,960yen Pants 20,900yen Pierced earrings 4,950yen Glasses 4,620yen Jacket 15,950yen Skirt 16,940yen Boots 20,900yen Bag 14,960yen Pierced earrings 4,950yen Charm 5,830yen Charm 5,940yen
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-cccf3e04c24795897a69aa8ebd2e66be-1200×1600.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-910db0def3a02ebb443f90e7451ed4c5-1200×1600.jpg Dress 16,940yen Sandals 17,930yen Bag 14,960yen Pierced earrings 5,280yen Dress 23,980yen Pants 15,950yen Shoes 15,950yen Bag 14,960yen Pierced earrings 4,950yen
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-b9ef35002c5b9393c2c7897b74ed3a08-1200×1600.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-24881e75b7af974944a292f766ab583d-1600×1200.jpg Dress 23,980yen Knit tops 18,920yen Shoes 14,960yen Bag 14,960yen Knit tops 18,920yen Inner 4,950yen Skirt 14,960yen Pants 6,930yen Pierced earrings 4,950yen
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-08c837b9f0dd2eb5583160e8930c493d-1200×1600.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-699df7196f3fb58589fd628bcbe98edf-1200×1600.jpg Tops 12,980yen Skirt 19,910yen Sandals 17,930yen Bag 16,940yen Pierced earrings 5,280yen Charm 4,400yen Knit tops 14,960yen Skirt 21,450yen Jacket 15,950yen Bag 14,960yen Charm 3,960yen Charm 3,960yen Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-c7d81ce81ef186ff454dd1113d41b305-1200×1600.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-e27cec3de77fd20813469d7812baf839-1200×1600.jpg Knit tops 11,880yen Skirt 17,930yen Lap Skirt 13,970yen Sandals 17,930yen Pierced earrings 4,950yen Glasses 3,850yen T-Shirt 13,970yen Cardigan 10,780yen Inner 5,940yen Pants 10,890yen Bag 14,960yen Pierced earrings 4,950yen
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-7adb6b9a32a5899d588758b41886a37b-1200×1600.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-8087ce915ca2646a1897df738c01324b-1200×1600.jpg Tops 15,950yen Dress 20,900yen Sandals 17,930yen Glasses 3,850yen Dress 25,960yen Pierced earrings 3,960yen
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-10f4be529e2eac4da1bb1722ddc898f8-1200×1600.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-77cf167220c35d23ea759f5df09b36b7-1200×1600.jpg Tops 9,900yen Knit tops 11,880yen Skirt 17,930yen Knit tops 18,920yen Sandals 17,930yen Pierced earrings 3,960yen Vest 13,970yen Skirt 16,940yen Boots 20,900yen Bag 15,950yen Pierced earrings 4,950yen
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-bfd0fe8ccc7b9e2521d5d223ba9f35ad-1200×1600.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-9cd0fd1af04ec0f3728d2026565a8bcd-1081×1351.png Dress 16,940yen Bag 11,880yen Shoes 15,950yen Hair pin 3,960yen Jacket 19,910yen Shirt 13,970yen Skirt 16,940yen Sandals 17,930yen Bag 16,940yen Pierced earrings 17,930yen Charm 4,400yen
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-121214ea8e37b89ba24c6d07f932b8e6-1080×1350.png *All prices include tax About publication/reservation ■
Release/Reservation start date: May 2nd (Friday) 12:00 (noon) ・LILY BROWN Official Online Store〈 https://lily-brw.com/ 〉 ・MASH STORE (official app) ・USAGI ONLINE〈
https://usagi-online.com/brand/lilybrown/ 〉 *Pre-orders for listed products will begin at the online store as soon as they are released, and sales will begin in stores. About LILY BROWN
https://prcdn.freetls.fastly.net/release_image/18505/3305/18505-3305-97ccf2b7bd30541a0229e63d2ebaa177-740×740.jpg Based on the concept of “Vintage Feature Dress,” we propose real clothes that incorporate delicate craftwork and original designs from vintage items into modern fashion. Paying respect to the history of fashion, the collection is a wardrobe that combines a free-spirited sensibility and a sophisticated mood, with bold colors and
eye-pleasing details. LILY BROWN HP: https://lily-brw.com/ lnstagram: @lily_brown_official Twitter: https://twitter.com/_LilyBrown FaceBook: https://www.facebook.com/fashion.lilybrown