[Adastria Co., Ltd.] More than 100 types! A collection of cool items from the lifestyle brand “LAKOLE” that will help you enjoy this year’s heat wave comfortably and easily!
Adastria Co., Ltd. Press release: May 2, 2025 Over 100 types! A collection of cool items from the lifestyle brand “LAKOLE” that will help you enjoy this year’s heat wave comfortably and easily! Introducing a new design for the plastic bottle holder that has sold over 340,000 items
https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-2e972b5c9765ad1af484df39e9e544ac-1475×1110.jpg LAKOLE, a lifestyle brand developed by Adastria Co., Ltd.
(Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President and CEO: Osamu Kimura), will release over 100 cool items to help you enjoy the hot summer comfortably. This year, we have more than double the number of products than last year, and we have a lineup of products that the whole family can enjoy, with prices starting at 330 yen (tax included), easy to use, and fashionable. Many new designs from the plastic bottle holder, the popular handy fan, and the cooling sensation series, which have sold over 340,000 items in total, will be released. We will also be introducing new items that are essential for kids to play in the water and play outside. “LAKOLE” is a lifestyle brand that develops household goods, women’s apparel, men’s apparel, and groceries based on the concept of “making the ordinary wonderful.” With the desire to be a brand that supports the ever-changing lives of our customers, we have developed a variety of categories centered on household goods that make daily life more enjoyable. In recent years, where the heatwave continues, we want our customers to enjoy the summer in comfort, so this year we have more cool items than last year, including fans, bottles, and beach goods. ■Sales overview Deployment channel “LAKOLE” 94 stores in Japan (including web store) Featured page URL
https://www.dot-st.com/lakole/disp/itemlist/?dispNo=002005145 ■Deployment items *Partial excerpt [Bottle series] We offer a wide variety of products, centering on the extremely popular plastic bottle holder, which has sold over 340,000 items in the series. With its cold and heat retention effects, it can keep you cold in the summer and warm in the winter for a long time, making it useful all year round.
https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-819b0bdba0cf2d50807569e7793027f5-2142×1428.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-eab6bbb327612b2de27350b1a3a12259-1109×1109.jpg ・Product name: [Cold and thermal insulation] Plastic bottle holder (with handle/with strap) ・Price: 1,100 yen (tax included) ・Color options: Gray/Black/Orange/Ivory/Light green/Light blue *Color options vary depending on the design Orange and light green have been added to the color lineup, and the logo has been updated. It comes with a handle type and a strap type, making it easy to carry. The handle can also be folded.
https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-1ca91107b5edc49aef66d1d795754603-1280×1280.jpg ・Product name: [Heat and cold insulation] Vacuum bottle with handle ・Price: 1,100 yen (tax included) / 1,650 yen (tax included) / 1,980 yen (tax included) ・Size: 530ml/ 700ml/ 1L ・Color options:
White/Charcoal Bottle with handle for easy carrying. It has a wide diameter that makes it easy to put ice in, and there are few parts, so it is easy to clean. The main body is finished with scratch-resistant powder coating.
https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-850317b9ab8b40af5c1bace641c9a436-1280×1280.jpg ・Product name: [Heat/Cold] Tumbler with lid & handle ・Price: 1,100 yen (tax included) ・Size: 500ml ・Color options:
Charcoal/Ivory/Yellow/Green/Blue *Yellow, green, and blue are scheduled to arrive in early May The lid of the stainless steel tumbler has a sliding spout. Comes with a handle for easy drinking, and a shape that can be set in your car’s drink holder. A large capacity tumbler perfect for when you want to drink a lot. Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-6262f6c0f421997387cd3f968f6e1cda-1280×1280.jpg ・Product name: [Cold storage] 2WAY tumbler with lid & handle ・Price: 2,200 yen (tax included) ・Size: 900ml ・Color options:
Charcoal/Ivory/Yellow/Green/Blue *Scheduled to arrive in late June *The arrival date varies depending on the color. A stainless steel tumbler with a foldable handle that is convenient to carry. You can drink it in two ways: directly or through a straw. With a large capacity of 900ml, it’s perfect for driving or working for long periods of time.
https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-c89238902c2553b586bf8a381885bbb7-1280×1280.jpg ・Product name: [Cold storage] Direct bottle with handle ・Price: 2,200 yen (tax included) ・Size: 1L ・Color options: White/Gray/Blue Green *Scheduled to arrive in early July With a handle for easy carrying and a 1L capacity, this bottle is perfect for hot days when you want to drink a lot. Specialized for cold storage and also compatible with sports drinks. Another good point is that it is lighter than it looks. It also comes with a scratch-resistant powder coating and a bottom cover to protect the bottle. 【Fan Series】 There are even models that come with carabiners, which are very popular every year, and ones that can be attached to umbrellas. This year, we have a rich lineup that can be used in a variety of situations, such as at home, in the office, and during leisure activities.This year, we have a total of 11 product numbers and 24 types!
https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-59f14dc3f4c8c630d4d896fcd93463bf-1382×987.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-786a35fee77d9829dd2556ccb8740dfc-1280×1280.jpg ・Product name: Handy fan with carabiner ・Price: 1,100 yen (tax included) ・Color options: Gray/Black/Orange/Ivory/Light Blue 1. Compact and easy to carry Lightweight and compact size, convenient to carry. It also comes with a carabiner, so you can attach it to your bag or belt loop. Recommended for outdoor activities, leisure activities, festivals, and other occasions. 2. 3 levels of airflow to choose from depending on the scene There are 3 levels of air flow: weak, medium, and strong, and you can adjust it with a single button. Although it is compact, it has a powerful airflow that makes you feel cool. It can be used in a variety of situations, such as indoors or on the go. 3. Long-lasting operation with short charging time Charging for about 1 hour allows continuous operation for about 4 hours on “low” mode. Adopts a USB rechargeable lithium battery, which can be charged and used repeatedly. A convenient Type-C charging cable is included. 4. Simple design and rich color range We offer standard colors and vivid colors that look great in hot weather. You can also enjoy creating your own original combination by attaching a shoulder strap or shoulder strap to the carabiner.
https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-ea5d8d9706580f8a87a7beb33bce5ea5-1279×1279.jpg ・Product name: BIG handy fan with 2WAY stand ・Price: 1,650 yen (tax included) ・Color options: Charcoal/Ivory It comes with a stand that allows you to stand the main unit upright, so you can use it not only in your hand, but also as a stationary fan while working at your desk. Another great feature is that it uses a brushless motor, making it quiet. To prevent malfunctions, double-click to start, and the air volume can be adjusted in 3 levels with the touch of a button. It uses a USB rechargeable lithium battery, so there is no need to replace the battery. Equipped with a 3000mAh battery that can be used for 10 hours continuously.
https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-ea9ea8a9a189b0bdd3dc5839ab4f3968-1270×1270.jpg ＜New arrival＞ ・Product name: Fan with clip ・Price: 2,750 yen (tax included) ・Color options: Charcoal/Ivory A fan with a 4-way clip that can be used in a variety of situations. It has a built-in stand and can be used on a tabletop. Furthermore, you can of course use it in your hand, attach a strap and hang it around your neck, or use a clip to attach it to a parasol, stroller, etc. The fan part can rotate 360 degrees, allowing you to send cool air directly to the area you want it to blow. The included strap can be adjusted in length and can be attached to your wrist to prevent it from falling. 【Cooling Series】 The popular ice neck ring is now available in sizes S, M, L, and XL, so you can use it according to your preference. Introducing a new cold gel that can be used for a variety of purposes! A convenient item that can be used repeatedly.
https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-a9a9d27d62f87cf08f41a48726f71e93-3451×2465.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-543c7d7ffe0eb34b56eedb7d9805f436-1280×1280.jpg ・Product name: Ice neck ring ・Price: 880 yen (tax included) ・Size: S/M/L/XL ・Color options: Silver/Pink/Yellow/Blue/Navy *Color options vary depending on size A must-have item for the season when
temperatures rise! An ice neck ring that solidifies when the temperature drops below 28 degrees Celsius, cooling your neck. By applying it directly to your skin, it absorbs your body’s heat, allowing you to cool down comfortably. It is easy to carry, so it is recommended for outdoor activities such as camping, as well as for commuting to work or school. Another good point is that it lasts about 1 hour in an environment of 35 degrees Celsius, and it has a moderately cool feeling and does not cool down too much. It can be used repeatedly and is easy to clean as sweat and dirt can be quickly wiped off.
https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-95e23810177fd9529154a4196b997a60-1670×1670.jpg ・Product name: Tarpaulin neck ring pouch / Ice neck ring ice pack ・Price: 660 yen (tax included) / 330 yen (tax included) ・Color options: Black/Beige/Navy/ Green/Blue An item that should be used in conjunction with an ice neck ring. A round pouch made of waterproof tarpaulin fabric is the perfect item to carry your ice neck ring. By putting a ring ice pack inside, the cold retention power is further increased, making it convenient for refreezing ice neck rings that have returned to room temperature.
https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-7f8bcd12418074b63c07ead7bb92d5cf-1280×1280.jpg ＜New arrival＞ ・Product name: Bottle-shaped ice pack ・Price: 1,650 yen (tax included) ・Color options: White/Light Gray/Black/Orange/Light Green *Scheduled to arrive in mid-June An ice pack stick in a bottle that can be used to keep both cold and warm. A silicone ice pack is housed in a vacuum insulated bottle, so you can fill it with ice water and it will stay cool. To use, you can either add ice water and use it immediately, or you can add water and freeze it in the freezer. It can also be used with hot water, so it can also be used as a hand warmer in the winter.
https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-63e7c717c42d0f662d221c6d7abc8c76-1280×1280.jpg ＜New arrival＞ ・Product name: [Cool feeling to the touch] UV arm cover (55cm) ・Price: 550 yen (tax included) ・Color options: Gray/Black The arm cover protects your skin from UV rays with UPF50 and is 55cm long and can cover up to your upper arms. It has a finger hole that you can put your thumb through, and it also covers the back of your hand. Another nice feature is that it has a smooth texture and a cooling sensation to the touch. The simple design makes it easy to match with any style. [Outside play series] We have a large selection of items that are useful for playing outside in the summer, such as beach towels, water shoes, and water guns! This year, new children’s products will also be introduced.
https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-9fdb1fed72643dce12fdbf3df9b1a951-1513×1081.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-0dccdee7a3c731c835dce94aa1d719e9-1280×1280.jpg ＜New arrival＞ ・Product name: Pump water chute ・Price: 880 yen (tax included) ・Color options: Gray Realistic water gun. With a simple trigger operation, you can shoot water instantly, and the powerful water flow allows you to fire a single shot. Lightweight, easy to use, and easy to carry. This is a great item for summer leisure. Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-b31b26810a4682f87199f59a1ca776f0-1280×1280.jpg ＜New arrival＞ ・Product Name: [RaColle Kids] Pool BAG/ [RaColle Kids] Hair Cap/ [RaColle Kids] Wrap Towel (60cm) ・Price: 990 yen (tax included) / 660 yen (tax included) / 990 yen (tax included) ・Color options: Pink/Green/ Pink/Blue Green/ Pink/Blue Green *Scheduled to arrive in mid-May The beach series is now available from the kids line! The towel is a wrap type that can be used not only to dry your body, but also when changing clothes. The towel cap that wraps your wet hair and head to dry it has a hole in the back, so you can expose your long hair. The cylindrical pool bag has two layers: an upper and a lower layer, making it easy to keep wet items separate, flip flops, and organize your belongings. ■About “LAKOLE”
https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-e6f4dec1c66eb8a0a28778719e8ec192-2997×592.jpg LAKOLE is a lifestyle brand that develops apparel, groceries, and household goods based on the concept of “making the ordinary wonderful.” Because these are everyday items that we take for granted, we want to make them easier and more beautiful. 94 stores nationwide (including web store as of the end of April 2025)
https://prcdn.freetls.fastly.net/release_image/1304/2617/1304-2617-ffcd7057f28a14f098a30baf92f87f3d-850×213.jpg The Adastria Group is a multi-company group that includes “Adastria Co., Ltd.”, “Element Rule Co., Ltd.”, “BUZZWIT Co., Ltd.”, and “Zetton Co., Ltd.”, which operate more than 45 brands such as apparel, miscellaneous goods, and food and beverages, as well as “&ST Co., Ltd.”, which operates mall and media businesses, “Adastria Logistics Co., Ltd.”, which handles the group’s logistics, and a special subsidiary, “WeOur Co., Ltd.”. We aim to become a “Play fashion! platformer” that strengthens ties with various stakeholders and spreads the excitement of fashion both domestically and
internationally. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/
https://www.instagram.com/adastria_official/
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