Yamato Co., Ltd. Isetan Shinjuku Store Main Building 7th Floor POP UP Information

【Yamato Co., Ltd.】 Isetan Shinjuku Store Main Building 7th Floor POP UP Information ​
Yamato Co., Ltd. Press release: May 2, 2025 Isetan Shinjuku Store Main Building 7th Floor POP UP Information – “Kimonos that create a new daily life that can be worn like a white shirt” will be available at Isetan Shinjuku this summer – THE YARD, developed by kimono specialty store Yamato Co., Ltd., has a brand concept of “kimonos that can be worn like a white shirt and creates a new daily life.” With the aim of creating a new “kimono culture” that blends into modern lifestyles and culture, the brand proposes kimono attire that fits in with everyday life while valuing the tradition and charm of kimonos that can only be realized in “Japan.”
https://prcdn.freetls.fastly.net/release_image/15937/232/15937-232-19758b97b3f1b2f7fc55229a98b03932-3900×3120.jpg will be holding a POP UP on the 7th floor of the Isetan Shinjuku store main building from Wednesday, May 7, 2025 to Tuesday, May 20, 2025. In preparation for the summer fireworks and event season, this POP UP welcomes you with a lineup of spring and summer new items that you can order in your own size, as well as ready-to-wear yukata, obi, geta, and more to help you enjoy the hot season. We also handle men’s tailoring and haori tailoring to meet a variety of needs. POP UP limited products will also be available. In May, when the wind is fragrant, please take this opportunity to experience the “kimonos that create a new daily life” proposed by .