Kobunsha Co., Ltd. Japan’s first brand and a cafe loved by locals will also appear! An event “SEONGSU TRE ND COLLECTOR” will be held where the latest 9 brands from Seongsu, the birthplace of Korean trends, will be held Copy

[Kobunsha Co., Ltd.] [Japan’s first brand and a cafe loved by locals will also appear! ] An event “SEONGSU TREND COLLECTOR” will be held where the latest 9 brands from Seongsu, the birthplace of Korean trends, will be held Copy ​ Image
URL: Kobunsha Co., Ltd. Press release: May 2, 2025 [Japan’s first brands and locally loved cafes will also appear! ] An event “SEONGSU TREND COLLECTOR” will be held where the latest 9 brands from Seongsu, the birthplace of Korean trends, will be held Copy A new event project by Kobunsha, which has worked on numerous K-POP events, will start at Matsuya Ginza 8F Event Square from June 4th (Wednesday) to June 9th (Monday), 2025!
https://prcdn.freetls.fastly.net/release_image/21468/2064/21468-2064-9c5c4b1b23f7aa0af72b0fdd4967d0b6-1212×855.png Kobunsha Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo) will be holding a special event “SEONGSU TREND COLLECTOR~SEONGSU Fashion Fest~” at Matsuya Ginza 8F Event Square for six days from Wednesday, June 4th to Monday, June 9th, where you can experience the latest Korean culture. At the venue, which recreates the streetscape of Seongsu, Seoul, which is attracting attention as the birthplace of Korean trends, nine popular brands from Seongsu, including brands that have debuted in Japan, will appear. We offer a variety of campaigns that will make your shopping experience more enjoyable, including valuable items that can only be obtained locally, novelties exclusive to the venue, and luxurious visitor benefits. What is holy water? Seongsu, located in eastern Seoul, has been reborn from a former industrial area and has evolved into an area that symbolizes Korean creative culture. It is loved by tourists and local young people as a one-of-a-kind spot where cafes, galleries, and apparel brands gather, with the interior renovated while retaining the charm of the exterior. It is at the forefront of Korean trends, with its impressive red brick streets and fashion and lifestyle brands created by young designers. “SEONGSU TREND COLLECTOR” store brand
https://prcdn.freetls.fastly.net/release_image/21468/2064/21468-2064-ba93d89af7625c9b4aaf60894a08d440-1800×2700.jpg collection no.1 TETO [This event will land in Japan for the first time! 】 “TETO”, launched in 2023 at Songsu, is a brand that transforms towels from daily necessities to small pieces of art that can be enjoyed. TETO towels are made from Supima cotton, a high-end material that is produced in only 1% of the world, and are
characterized by their soft texture and bright colors. We offer a new towel experience with unique colors and designs. Seongsu’s flagship store has an impressive museum-like space with towels spread all over the walls. Official Instagram: https://www.instagram.com/teto_objet/ collection no.2 SIENNE “SIENNE”, which was born in South Korea in 2016, means “her thing” in French, and as this meaning suggests, it is a brand that is close to women who cherish their individuality in their daily lives. Based on a vintage and classical mood that evokes the essence of Paris, we offer items that are particular about stylish materials, witty details, and natural silhouettes. A basic design with plenty of space has a timeless appeal that will be loved for a long time. SIENNE, a Seoul-based brand with boutiques in Seongsu and Hannam, is loved by fashion-conscious women of all ages. Official Instagram: https://www.instagram.com/sienne.official/
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https://prcdn.freetls.fastly.net/release_image/21468/2064/21468-2064-ccb1c15b11883d8d0245319450bb764a-1800×2700.jpg collection no.3 WHIPPED [This event will land in Japan for the first time! 】 WHIPPED, a beauty brand from South Korea, is attracting attention for its skin care items that gently envelop the skin and mind. Among them, the uniquely shaped cleansing foam that resembles whipped cream has become a hot topic as an innovative item that turns face washing into a fun experience. A new type of cleansing that allows you to pack, wash your face, and skin care at the same time, saving you time while providing gentle care for your skin. All products are vegan and offer personalized care tailored to your skin concerns. In addition, the Seongsu store holds a popular workshop where you can make your own whipped face wash, allowing you to experience the brand’s worldview. Official Instagram:
https://www.instagram.com/whipped._jp/ collection no.4 MUUT [This event will land in Japan for the first time! 】 MUUT, a unisex eyewear brand from South Korea that was born in 2024, opened its flagship in Seongsu, a popular spot in South Korea, in March of this year. Many influencers and celebrities attended, and it became a hot topic among fashionistas. The minimalist and sophisticated design elevates your everyday style and is loved by trend-conscious people. Official Instagram: https://www.instagram.com/muut_official?igsh=amR2cWw0cjlpbmtq
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https://prcdn.freetls.fastly.net/release_image/21468/2064/21468-2064-b311c2ce0334d26255e144c200d2fa52-1005×1507.jpg collection no.5 KODAK An apparel line developed by the
long-established American camera brand KODAK. The brand creates items that fuse retro film culture with modern street fashion, and is loved by people regardless of gender. The Songsu shop sells brightly colored T-shirts, caps, bags, and more, and there is also a service where you can print black-and-white photos for free, and the shop’s popularity is increasing year by year. Official Instagram:
https://www.instagram.com/kodakstyle_kr/ collection no.6 consume product [This event will land in Japan for the first time! 】 Consume Product, a select shop from Seongsu, South Korea, which celebrates its 8th anniversary this year, is a hidden spot stocked with trendy fashion items carefully selected by discerning buyers. Located on the second floor of a brick building typical of Songsu, the store is popular for its minimalist, sophisticated, and beautiful fashion items. Check out the brands loved by fashionistas looking for pieces that elevate their style. Official Instagram:
https://www.instagram.com/consume.kr/
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https://prcdn.freetls.fastly.net/release_image/21468/2064/21468-2064-7ab0bca66c024abea2abd9f1b489db8f-654×850.jpg collection no.7 LADOR LADOR, a hair care brand born in South Korea in 2007, is committed to research and development and provides
high-quality products. “Perfume Hair Oil”, which is the face of the brand, is a luxurious item that beautifully conditions your hair while adding an attractive perfume-like scent. The flagship store in Seongsu has a resort-like exterior with beach chairs and showers, and a bathroom-style interior with blue tile walls and a bathtub, and there are plenty of features that will make you want to take photos. Official Instagram: https://www.instagram.com/lador_kr/ collection no.8 HAPPIER MART HAPPIER MART, a lifestyle brand from South Korea, is popular for its lineup of products that are both cute and practical, such as stationery with unique designs and colorful pouches of different sizes and shapes. On the main street of Seongsu, look for the pop-up signboard, where you can find items that will make you feel good and add color to your everyday life with the theme of “HAPPY”. Official Instagram: https://www.instagram.com/happier.mart_official/
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https://prcdn.freetls.fastly.net/release_image/21468/2064/21468-2064-1af3e2aeecaba3da7d3ad86033f2092c-1822×2572.png collection no.9 Lowkey [This event will land in Japan for the first time! 】 Lowkey, a specialty coffee roaster from Seoul, South Korea, is a long-established brand founded in 2010. The Seongsu store is a hidden space nestled in a quiet alley, and boasts hand-drip coffee made with carefully selected beans. With a sophisticated atmosphere and high-quality taste, we offer a special drink that is loved not only by locals but also by tourists visiting Seongsu. Official Instagram: https://www.instagram.com/lowkey_coffee/ Luxury visitor benefits also available The first 5,000 people will receive a random sampling bag containing a wide variety of souvenirs. We plan to include a variety of products, from cosmetics and skin care products to health foods.
https://prcdn.freetls.fastly.net/release_image/21468/2064/21468-2064-c69dcd698ea368ea75dcb0a00c303641-1920×1440.png Information on other luxurious admission benefits, campaigns limited to admission ticket purchasers, etc. will be released in due course. Event implementation summary ◆Event name: “SEONGSU TREND
COLLECTOR~SEONGSU Fashion Festival~” ◆Implementation period: June 4th (Wednesday) to June 9th (Monday), 2025 ◆Opening hours: 11:00-20:00 (Last entry time 19:30) *Closing time will be 19:30 (Last entry time 19:00) only on Sunday, June 8th. ◆Venue: Matsuya Ginza 8F Event Square (3-6-1 Ginza, Chuo-ku, Tokyo) ◆Contents: You can enjoy the atmosphere of Seongsu in Seoul, which is now a very popular spot with
cutting-edge trends gathered in the streets of a unique warehouse district. Nine brands that are very popular in Seongsu, including brands that have debuted in Japan (SIENNE/ KODAK/ TETO/ WHIPPED/ MUUT/ HAPPIER MART/ LADOR/ consume product/ Lowkey) POPUP. In addition, many popular Korean brand sponsorship booths also appeared. ◆Admission fee: 660 yen (tax included) *Separate ticket system fee of 110 yen (tax included) will be charged ◆Admission benefits: 1. Latest 3D purikura experience 2. [First come first served] Souvenir bag containing the latest Korean cosmetics, food, etc. ◆Ticket sales start: May 9th (Friday) 10:00 ◆Ticket sales counter: Kobunsha K-POP members https://member.k-kobunsha.jp *Other ticket sales locations will be announced in due course ◆Inquiries regarding the event: SEONGSU TREND COLLECTOR Management Office Email: k-pop@cs.kobunsha.com ◆Organizer: Kobunsha ◆Special cooperation: Matsuya Ginza *Details of the sales product lineup and production contents will be released at any time on the event’s official Instagram and each press release. target=”_blank” rel=”nofollow ugc
noopener”>https://www.instagram.com/kobunsha_seongsutrendcollector/ [Kobunsha K-POP Club Official X] https://twitter.com/kobunsha_int [Kobunsha K-POP Club Official Instagram]
https://www.instagram.com/kobunsha_kpop/ [Kobunsha K-POP Club Official TikTok] https://www.tiktok.com/@kokusai.kpop