A form of exchange created by Adastria! Mito festival “ADASTRIA BAZAAR! 2025” event report with approximately 7,500 participants
Adastria Co., Ltd. Press release: May 2, 2025 A form of interaction created by Adastria! Mito festival “ADASTRIA BAZAAR! 2025” event report with approximately 7,500 participants Two days of experiencing a community created together with the local community, centered around fashion
https://prcdn.freetls.fastly.net/release_image/1304/2616/1304-2616-c37f13a713d956572537d1a66f567486-1920×1005.jpg Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President and CEO: Osamu Kimura) held “ADASTRIA BAZAAR! 2025″ to convey its gratitude to Mito, the place of its founding, on April 12th (Sat.) and 13th (Sun.), 2025 at Adastria Mito Arena (Mito City, Ibaraki Prefecture). On the day of the event, we held a variety of events that everyone from children to adults could enjoy, including a “Family Garage Sale,” where we sold stock items from our brands at reasonable prices, food, beauty, healthcare, workshops, fashion shows, skateboarding classes, mini concerts, and more. Approximately 7,500 people visited over the two-day period. Adastria was founded in 1953 as Fukudaya Clothes Store, a men’s clothing store in Izumi-cho, Mito City, Ibaraki Prefecture. Since the days when we were a small men’s clothing store in town, we have continued to grow with the support of local people, and will celebrate our 70th anniversary in 2023. “ADASTRIA BAZAAR!” started as an opportunity to express our gratitude to the people of Mito, where Adastria was founded, and this year marks the fourth time we have held it. “Family Garage Sale” sells stock items from our brands at reasonable prices, and “A kitchen”, a fashion show created with local people, a skateboarding class by Keiji Masuda, an influencer who spreads the joy of skateboarding around the world with over 500,000 followers on social media, a brass band concert for local junior high and high school students, and many other exhibits such as booths where you can experience content from Adastria’s brand projects, making the two-day event even more powerful as an annual festival. Adastria supports the Mito Chamber Orchestra and Art Tower Mito, supports the Mito Komon Stroll Marathon, and sponsors Ibaraki Prefecture’s professional sports teams, Ibaraki Robots, Mito Hollyhock, and Astemo Rivale Ibaraki, under the theme of “Growing with the Community,” which is one of our key sustainability themes. We will continue to work with the local community to develop and revitalize the culture of Mito, the birthplace of our company, through the power of fashion. ■ “ADASTRIA BAZAAR! 2025” Overview Event date April 12th (Sat) and 13th (Sun), 2025 Location Adastria Mito Arena (2-3-10 Midoricho, Mito City, Ibaraki Prefecture) Special site https://www.adastria.co.jp/bazaar2025 ■Event content *Partial excerpt
https://prcdn.freetls.fastly.net/release_image/1304/2616/1304-2616-2a0b8dcd5448b04a4bb12140bbca17c0-995×367.png “OFF STORE”, a “customer participation-oriented new business format” developed by Adastria Group specializing in sustainability, is holding a family garage sale. As part of our efforts to reduce fashion loss, we aim to deliver every last product to our customers as much as possible. This time as well, we were able to release stock items and sample products from Adastria brands at reasonable prices, and were able to deliver approximately 32,000 products to customers.
https://prcdn.freetls.fastly.net/release_image/1304/2616/1304-2616-0b3323fb4eff230f7a2bd04edaf8d474-983×229.png Furthermore, we set up a “Play Cycle!” collection booth at the venue to collect, reuse, and recycle clothing, and approximately 230 kg of clothing was collected from customers over two days. As an upcycling experience for the items you purchased on the day, as well as the clothes and bags you brought with you, so that you can wear them with love for a longer period of time, we held a crimp printing experience of limited edition designs. Many customers enjoyed a sustainable shopping experience in which they not only brought in the items they had purchased on the day, but also unneeded clothing from their homes and revived them into new favorite items. ＜cafe & FOOD＞ Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2616/1304-2616-636795244712934c105083215887037f-985×225.png “A kitchen” is home to cafes such as Adastria’s popular brands “studio CLIP” and “BAYFLOW,” and sells refreshing summer drinks and acai bowls. In addition, Zetton Co., Ltd., a member of the Adastria Group, proposed Hawaiian menu items such as loco moco from “ALOHA TABLE,” which made many people happy. From the GROCERY series, which was launched in 2022, the lifestyle brand “LAKOLE” is offering products that are close to their expiry date at a reasonable trial price to help reduce food loss.
https://prcdn.freetls.fastly.net/release_image/1304/2616/1304-2616-e9d343772dc3c0a8deeebb9c0d004973-992×230.png “GLOBAL WORK” is holding a workshop with the theme of “Let’s learn about SDGs at a remake workshop!” While deepening your understanding of SDGs, you can remake denim into your own favorites, arrange it stylishly so that you can enjoy it for a long time, and create one-of-a-kind clothes. “Niko and…” held a workshop to make your own original plastic bottle holder with carabiner. [Comment from Global Work Sales Department MD Department Kids Chief MD/Risa Oshida] We originally held a workshop at the Global Work Kids job experience event regularly held at Shibuya Hikarie, which was well received, so we decided to open a store for the first time. The bazaar was a great success with about 120 people participating in one day, with parent and child participation, no reservations required, and free
participation. It was an opportunity to talk directly with customers who are familiar with Adastria and Global Work, and the staff also had a great time. Personally, as I watched substandard items being reborn in the hands of the participants, I felt a renewed desire to cherish the feeling of enjoying fashion and to think of things and things that would bring even more joy.
https://prcdn.freetls.fastly.net/release_image/1304/2616/1304-2616-d18e556511fc18f1e9583a711b700bda-991×457.png ADASTRIA BAZAAR! × Play fashion! for ALL The performers included the dance team RDT and Robosuke from the Ibaraki Robots, Miya Fujii from Astemo Rivale Ibaraki, people from Ibaraki, and a total of 26 people with disabilities, gender, nationality, age, adults and children, who walked the runway wearing Adastria brand clothes. [Comment from Hokusuikai Group Public Relations Office/Natsuki Hosokawa] A total of 10 people participated as models at this event, including staff from the Hokusuikai Group, elderly people using the facility, and students from Ibaraki Chuo Welfare College. The customers were nervous at first, but once they changed into costumes and wore different outfits than usual, they naturally burst into smiles, and with the support of the warm cheers from those around them, they confidently walked down the runway. For the staff and students, it was an opportunity to realize once again that “the clothes were chosen with emphasis on safety and functionality,” and by witnessing the professional styling and ingenuity of the clothes, the elderly also realized the importance of “enjoying the clothes they like freely.” In addition, other users said, “I want to participate too!”, indicating the high level of interest in the event and expectations for its future expansion. [Comment from Adastria Play fashion! for ALL project leader/Chikako Otani] Following the fashion show held at the 2024 Down syndrome event, we had many brands participate this time as well. We are also conscious of letting people know about disabilities and the
inconveniences caused by old age by having them participate in events. I feel that this show has given us an opportunity to get to know that. In addition, the welfare-related people who participated as models were able to see their expressions brighten up as they got their hair and makeup done! I felt it. In particular, two elderly facility users use walkers on a daily basis, and it was impressive to see them walking confidently. From now on, we will continue to give play fashion to many people! I want to be active so that people can embody this.
https://prcdn.freetls.fastly.net/release_image/1304/2616/1304-2616-33290256ffe61065146bdbd8f23c9546-973×332.png HUBFUN members, including Keiji Masuda, also known as “Masucci,” a skateboarding teacher who is supported by people all over the world on SNS, supported the children’s beginnings in the skateboarding life. [Comment from HUBFUN Representative Keiji Masuda] We operated a skateboard experience corner at “ADASTRIA BAZAAR! 2025”, and over 250 children participated. Many of the children tried skateboarding for the first time, and it was a precious time filled with smiles and surprises. At HUBFUN, our philosophy is to be a company that connects people with fun, and we are proud to be able to contribute to society through skateboarding! I am grateful for being able to provide a place to experience it at such a large-scale event, and I would like to continue to share the charm of skateboarding with as many people as possible! ＜Brass band concert＞
https://prcdn.freetls.fastly.net/release_image/1304/2616/1304-2616-64b9e9028382427be54e6ef965b044b4-984×325.png A special mini-concert was held by the local club “Cosmos Brass Band Academy” sponsored by the Taisei Girls’ High School Brass Band and Taisei Gakuen, and the packed audience was filled with smiles as they listened to songs that everyone from children to adults could enjoy. [Cosmos Brass Band Academy Midorioka Junior High School 3rd grade tuba teacher/Comment from Mukaoi Sudo] Thank you for letting me participate in Adastria Bazaar. It was a really fun stage with so many people visiting our stage. Also, I was very happy that A Monster danced with me during the encore. The venue for the bazaar was a large gymnasium, and I couldn’t help but marvel at the lined-up of clothing that filled the space. It was very exciting to look around and shop for a wide variety of clothes. The liveliness of the people enjoying the event was so wonderful that I forgot about the rainy weather that day, and it left a very strong impression on me. I would definitely like to participate again if I have a chance. ■About Adastria Group Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2616/1304-2616-cca3e6f5e8d6bf00da93bbb1cf1a7841-2848×702.jpg The Adastria Group is a multi-company group that includes “Adastria Co., Ltd.”, “Element Rule Co., Ltd.”, “BUZZWIT Co., Ltd.”, and “Zetton Co., Ltd.”, which operate more than 45 brands such as apparel, miscellaneous goods, and food and beverages, as well as “&ST Co., Ltd.”, which operates mall and media businesses, “Adastria Logistics Co., Ltd.”, which handles the group’s logistics, and a special subsidiary, “WeOur Co., Ltd.”. We aim to become a “Play fashion! platformer” that strengthens ties with various stakeholders and spreads the excitement of fashion both domestically and
internationally. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/
https://www.instagram.com/adastria_official/
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