Industry’s first AI try-on “starts to work”

Industry’s first AI fitting “starts to work” ​
Newsia Press release: May 2, 2025 Industry’s first AI try-on is “starting” From still images to videos – AI apparel try-on undergoes a revolutionary evolution Newsia Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative Director: Yukihiro Kashiguchi) has officially released the industry’s first “AI apparel try-on video generation function” in its “AI apparel try-on” solution, which has received high praise in the e-commerce and apparel industries. AI Apparel Try-on Video & AI Model [First Part]: https://youtu.be/suxD7bxGWrg
https://img.youtube.com/vi/suxD7bxGWrg/sddefault.jpg
https://www.youtube.com/watch?v=suxD7bxGWrg Next, AI Apparel Try-on Video & AI Model [Part 2]: https://youtube.com/shorts/alDnaGoKHso “AI apparel try-on” service site: https://www.niusia.net/ai-try-on/ ■ Clothes move and the story begins – an immersive shopping experience that goes beyond the limits of still images Until now, our service has dramatically improved the sales promotion efficiency of e-commerce and apparel companies by using AI to automatically generate an image of a model wearing it from a single product photo. With this innovative update, we have achieved an epoch-making transformation in which the AI ​​model “starts to move”.
“Moving”: conveying the movement and texture of clothes, appealing to emotions through the model’s movements and gaze ​ From “still images” to “videos” – Qualitative transformation of apparel EC experience The relationship between clothes and people, which could not be captured with traditional still images, changes dramatically with video: Dynamic expression that conveys the true appeal of the product: The movement of clothes through walking, rotation, and changing poses unlocks a three-dimensional beauty that can never be expressed in still images. The possibility of instantly conveying the style of clothing: Diverse silhouettes shown in different movements stimulate customers’ creativity and desire to purchase.Experiential value just like a physical store: AI faithfully reproduces “actually trying on clothes”, providing a sense of security of a real store even though it is online It has been proven that a video of just 5-10 seconds can have more information and emotional value than 10 still images. Moving AI try-on takes the apparel EC experience to an unprecedented level. ■ AI technology that combines overwhelming production efficiency and aesthetics This solution is a uniquely developed AI engine that has thoroughly learned billions of video data and aesthetic expressions from fashion shows, advertising shoots, and model movement patterns from around the world. The model’s natural movements, minute changes in facial expressions, lighting effects, and even background effects are precisely reproduced to match the brand’s worldview. Compared to shooting and editing by humans: Cost reduction rate: Up to 95% or more Production time: Reduced to 1/20 compared to conventional methods We achieved overwhelming efficiency. ​■ “Clothes don’t sell with flat photos and torso photos” – An overwhelming purchasing experience brought to you by video Many brands face challenges in modern apparel sales, where e-commerce sites and SNS have become the main
battlefield. The reality is that photos hung on torsos or hangers do not convey the appeal of the product. The AI ​​apparel try-on (still image) provided by our company has already received high praise from the industry as an effective solution to this problem. However, there is a decisive difference in the power of “still images” and “videos” to stimulate purchase motivation. The innovative value realized by this video feature is as follows: Effects unique to videos that were not possible with still images Expression of three-dimensional texture through the “sway” and “movement” of clothes: Visually experience the characteristics of materials that can never be conveyed in still images, such as the smooth flow of silk, the heavy texture of wool, and the natural fluctuation of cotton. 360° product understanding from all directions: Three-dimensional understanding that allows you to quickly check how it looks from all directions, including the back and sides Comfort shown by the relationship between gravity and the body: Visualize silhouette changes when walking and the ability of clothing to follow body movements Emotional empathy brought about by changes in facial expressions and gestures: Unlike expressionless models in still images, changes in smiles and gestures create an affinity for and admiration for the product at the same time Specific image of seasonal feeling and usage scene: Dynamic expressions that evoke real-world usage scenes, such as summer dresses fluttering in the wind, coats walking around town, etc. Scientifically proven sales effectiveness of videos Based on empirical data from our early adopters: • Time spent on product page increased by 2.8 times on average • Product details confirmation rate increased by 42% Cart addition rate increased by up to 65% compared to still images • 31% improvement in post-purchase satisfaction and image consistency Improving customer immersion and trust through video experiences will create a purchasing experience that goes beyond the limits of traditional e-commerce. ■ From still images to videos – Specific usage scenes to accelerate sales promotion The shift from still image AI fitting to video will enable innovative uses such as:
Evolved SNS advertising deployment: Impressions and engagement on short video platforms such as Instagram Reels, TikTok, and YouTube Shorts are 2.3x higher on average compared to still image ads Dynamic EC site experience: Displaying videos on product pages improves CVR by up to 38% and reduces abandonment rate by 25% compared to displaying only still images. Persuasive store digital signage: Customers’ gaze retention time increases by 3.1 times compared to still images, which directly leads to an increase in in-store turnover rate Strengthening appeal to business partners: Impressions for buyers and media presentations are 4.2 times more impressive than still image materials It has been demonstrated that there is a clear difference in customer reactions and behavioral intentions between “still model images” and “moving model videos” in each scene. ■ Introduction results and future developments This service has already been introduced by more than 300 advanced apparel companies overseas, and has received high praise as a new standard for “marketing without photo shoots.” Especially for D2C brands, we have achieved many times the amount of promotional content compared to before, contributing to increased sales. Going forward, we will accelerate its introduction in a wide range of business formats, including D2C brands, cross-border EC, and department store brands, and will strongly support the promotion of DX in the Japanese apparel industry. ■ Service overview Service name: “AI apparel try-on video generation” • Availability starts: May 1, 2025 • Cost: Please inquire • Time to implementation: Minimum 1 hour

https://prcdn.freetls.fastly.net/release_image/127837/31/127837-31-dfda3525b31d5a8dc04340b07d40bcdf-1200×630.png Nusia is an AX promotion company. DX (digital transformation) aims to improve business efficiency and build platforms using IT technology. However, in many cases, their implementation requires a huge amount of manual labor, such as data entry and management, not only for companies but also for their business partners. I believe that what companies should really invest in now is not DX but AX (AI
transformation). Instead of humans manually organizing data and operating systems, AX uses AI to understand and process tasks using natural language, eliminating the need for a huge amount of manual work. This makes it possible to significantly reduce time and costs, and has the power to not only improve operational efficiency but also revolutionize the business model itself. As a company that promotes AX, Newsia Co., Ltd. provides innovative solutions that utilize AI and fully supports your business transformation.

https://prcdn.freetls.fastly.net/release_image/127837/31/127837-31-b3de98ee11ea863dd11611dfafaff0d6-2334×1636.png Newsia Co., Ltd. [Company Profile] Company name: Newsia Co., Ltd. Established: December 2008 Representative Director Yukihiro
Kashiwaguchi URL: https://www.niusia.net/ Address: Central Building 703, 1-27-8 Ginza, Chuo-ku, Tokyo 104-0061 Main business: AI technology research and development, consulting, video production, AI solution sales, AI digital human sales