Popular Korean brand is finally holding its first POP-UP event in Japan!!

Korean popular brand finally holds its first POP-UP event in Japan!! ​ Cataru Design Co., Ltd. Press release: May 2, 2025 Popular Korean brand is finally holding its first POP-UP event in Japan!! ~Special events and luxurious limited novelties and gifts are also available! ～
https://prcdn.freetls.fastly.net/release_image/113133/10/113133-10-6bc8ad21c6dadcc2cc0f306b28ff365f-1000×129.png
https://prcdn.freetls.fastly.net/release_image/113133/10/113133-10-12af169ef8718e4cdb2cd0dc8c57ae20-2000×1200.jpg GENERAL IDEA’s first POP-UP STORE will be open for 12 days from 5.14 (Wed) to 5.25 (Sun) at Shinjuku LUMINE2 2F POP-UP EVENT SPACE 1! The popular brand “GENERAL IDEA”, which has gained support from Korean celebrities, is finally coming to Tokyo! In addition to a variety of products ranging from 2025 S/S limited items to new and best items, limited novelties are also on standby. Special guests are also being planned.
https://prcdn.freetls.fastly.net/release_image/113133/10/113133-10-fbdd7fc7cb4964cfa5cc97a3e87bf6a9-1748×2480.jpg ~ POP-UP EVENT you can’t miss!! ~ 《Luxury PRESENT project》 1. Get a free “eco bag” with purchases of 10,000 yen or more!! 2. If you purchase over 15,000 yen, you will receive a free “3-piece socks set”!! 3. Get a free pouch with purchases of 20,000 yen or more!! 4. If you follow and tag @generalidea_jp and post on your feed, 10 people will be selected by lottery to receive “1 year’s worth of products” 《LUMINE limited pre-release item》 Logo cable short sleeve cardigan 3 colors (PINK / LAVENDER / SKY BLUE)
“GENERAL IDEA” is already very popular online in Japan. Please look forward to this POP-UP event, which will be our first physical event. GENERAL IDEA TOKYO POP-UP ・ DATE：5.14.TUE – 5.25.SUN ・ TIME:AM 11:00 – PM 21:00 ・ LOCATION:LUMINE2 SHINJUKU, 2F Shinjuku LUMINE2 2F POP-UP EVENT SPACE 1 https://generalidea.jp/event/detail.html?product_no=7630 ＜Celebrities wearing it＞
https://prcdn.freetls.fastly.net/release_image/113133/10/113133-10-8c0f30c5ece73336d811038f05f379e3-1080×1080.jpg [IZ*ONE] Kang Hye Won
https://prcdn.freetls.fastly.net/release_image/113133/10/113133-10-850b51c4c7f3b72ad5b25cc490a66c06-1080×1080.jpg [NCT WISH] Sakuya
https://prcdn.freetls.fastly.net/release_image/113133/10/113133-10-5cef5e07117fa5d5cb203bfc43f624f5-1080×1080.jpg [NCT DREAM] Chonro
https://prcdn.freetls.fastly.net/release_image/113133/10/113133-10-d45f536bcf9b0224926400cfcb550c32-1080×1080.jpg [RIIZE] Eun Seok
https://prcdn.freetls.fastly.net/release_image/113133/10/113133-10-e60f4ca72e76503750c90842a14ad93b-1080×1080.jpg [&TEAM] K
https://prcdn.freetls.fastly.net/release_image/113133/10/113133-10-015582545501be6ccd4c3108641e9125-1080×1080.jpg [LE SERAFIM] Kim Chaewon
https://prcdn.freetls.fastly.net/release_image/113133/10/113133-10-6b0ad2633db8baa2d6d147c17356ca18-1080×1080.jpg [BABYMONSTER] ASA
https://prcdn.freetls.fastly.net/release_image/113133/10/113133-10-2310c3bcfdb5814cc33722a60e26cc3a-1080×1080.jpg [BILLLIE] Tsuki
https://prcdn.freetls.fastly.net/release_image/113133/10/113133-10-997051ff7098c41f1738cbcad8cc3af7-1080×1080.jpg [NMIXX] Hyewon 【Brand Concept】 A brand that creates its own unique style while pursuing a popular style and new identity. A modern street brand that mixes street and high-end from a “current” perspective, while also casually wearing a subculture atmosphere. 【2025 S/S Season Concept】 The keyword for the 2025 S/S Season is “Nothing but Everything.” It’s not grand or admirable, but it’s a story about cute and important things that draw you in every time your eyes meet. We have developed a new collection that adds bohemian elements to the classic and exotic mood that GENERAL IDEA is known for. 【Brand Profile】 GENERAL IDEA is a brand created by designer Choi Bum-seok that was established in 2003. Participated in the Soul Collection since 2003. He has spread recognition overseas through the New York Collection, which he has participated in since 2009. It is the only Korean brand to have had 17 consecutive collections in the world’s four major collections, and has grown into a global brand. 【Designer Profile】 ・2004 SEOUL FASHION WEEK youngest designer ・2009 Participated in NEW YORK FASHION WEEK for the first time in Korea ・Participated in NEW YORK FASHION WEEK, one of the four major FASHION WEEKs in the world, 6 times ・Selected as “Designer to Watch” at NEW YORK FASHION WEEK ・NEW YORK FASHION WEEK Menswear SPORTS TOP5 selection ・NEW YORK FASHION WEEK DENIM DESIGNER TOP5 selection